ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Field NameDescription
TAB (Located Below)
UnknownContent
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ui#Unique ID
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autoId_ui#Matching Auto DB
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mobile_ui#Matching to mobile DB
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hhHead of household
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first_namePrimary Given NameNONEMay contain initial only.
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middle_initMiddle Initial
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last_nameLast NameNONE
Surname (Last Name). Compressed to eliminate spaces and special characters.
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name_suffixSuffix
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DOBBirth Date - Some Dob Records Do Not Provide The Day Of Birth Only Month And Year. We will provide 00 for the day as requestedBLANKYYYY-MM-DD. Only individuals with age between 18 and 99.
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gender_cdGenderF, M or U
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address_1AddressNONEPrimary Address
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cityCityNONEPost Office Name
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stateState AbbreviationNONEStandard USPS two position state abbreviation.
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zip_codeZip CodeNONEThis is a full five position zip code
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zip_cd_4Plus4
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phone_nbrLand line phone number
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mobile_phoneMobile number
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email_addrEmail Address
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home_owner_flagIs home owner?
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home_valueCurrent Home Value
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length_of_residenceLength Of Residence
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credit_ratingCredit Rating
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auto_xdate
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auto_xdate_source
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trans_dt_1Transaction Date
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year_1Year of Make
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make_1Make of the vehicle
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model_1Model of the vehicle
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vin_1Vin number up to 17 characters
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boatOwn Boat?
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motorcycleOwn Motorcycle?
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RVOwn RV?
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hispanicIs hispanic?
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latLatitude upto 6 digit precision
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lonLongitude upto 6 digit precision
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trans_dt_2Transaction Date
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year_2Year of Make
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make_2Make of the vehicle
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model_2Model of the vehicle
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vin_2Vin number up to 17 characters
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trans_dt_3Transaction Date
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year_3Year of Make
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make_3Make of the vehicle
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model_3Model of the vehicle
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vin_3Vin number up to 17 characters
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trans_dt_4Transaction Date
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year_4Year of Make
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make_4Make of the vehicle
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model_4Model of the vehicle
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vin_4Vin number up to 17 characters
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mobile_dnc_flagF or S
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landline_dnc_flagF or S
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ip_addrIP address associated with the email addresss
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dwelling_typeDwelling TypeBLANK
A = Multi Family Dwelling/Apartment
C = Condominium
P = PO Box
S = Single Family
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ValidationCodeValidation code
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phone_match_typeI – Indv, H – HH level
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mobile_match_typeI – Indv, H – HH level
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email_match_typeI – Indv, H – HH level
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source_codeV12 – Production ready postal, IA – Incremental Auto, IC – Incremental Consumer
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mobile_conf_cd
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aerobicsInterest in aerobicsBLANK1 = Yes
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AirConditioningAir Conditioning Type ConfirmedBLANK
A = AC.Central
B = AC.Central & Unit
C = AC.Dual Unit
D = AC.Evaporative
E = AC.Heat Pump
F = AC.Refrigeration
G = AC.Package
H = AC.Separate System
I = AC.Split System
J = AC.Wall Unit
K = AC.Window Unit
L = AC.Wall/Window Unit
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art_craftArt & CraftsBLANK1 = Interest in arts and crafts
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auto_motorcycle_racinginterest in auto / motorcycle racingBLANK1 = Yes
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auto_parts_repair_accesories_workA purchase of Automotive, Auto Parts & Accessories has occurred within the
last 24 months in the Household
BLANK1 = Yes
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auto_workInterest in auto workBLANK1 = Yes
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avid_readersAvid Readers - Enjoy Reading Books, Magazines, News Papers Etc.BLANK1 = Avid reader
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bank_cardBank Credit CardBLANK1 = Owns a credit card
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baseballLikes BaseballBLANK1 = Yes
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basketballLikes BasketballBLANK1 = Yes
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BookBuyerBook BuyerBLANKY = Yes
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camping_or_hikingLikes Camping / HikingBLANK1 = Yes
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career_mindedCareer mindedBLANK1 = Yes
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carrier_routeCarrier Route CodeNONE
BNNN = P O Box,
CNNN = Carrier Route,
GNNN = General Delivery,
HNNN = Highway Contract Route,
RNNN = Rural Route
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Carrier_Route_TypePostal Carrier Route TypeNONE
B = PO BOX,
C = City Route,
G = General delivery,
H = Highway contract,
R = Rural route
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carsCar interestBLANK1 = Interest in cars
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casino_gamblingCasino GamblingBLANK1 = Interest in casinos and gambling
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cc_premium_american_expressOwns Premium Amex Card (gold Or Black)BLANK1 = Yes
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cc_premium_discoverOwns Premium Discover CardBLANK1 = Yes
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cc_premium_store_or_retailOwns Premium Store Or Retail CardBLANK1 = Yes
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cc_premium_visa_or_mastercardOwns Premium Visa Or Mastercard CardBLANK1 = Yes
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cc_regular_american_expressOwns a Regular Amex CardBLANK1 = Yes
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cc_regular_discoverOwns Regular Discover Credit CardBLANK1 = Yes
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cc_regular_store_or_retailOwns Standard Retail Credit CardBLANK1 = Yes
86
Collect_SpecialFoodsBuyerCollect_Special Foods BuyerBLANKY = Yes
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collector_antiquesCollects antiquesBLANK1 = Yes
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collector_coinsCollects CoinsBLANK1 = Yes
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collector_dollsCollects DollsBLANK1 = Yes
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collector_figurinesCollects FigurinesBLANK1 = Yes
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collector_fine_artsCollects Fine ArtsBLANK1 = Yes
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collector_musicSomeone in the household has indicated they have an interest in collecting music.BLANK1 = Yes
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collector_platesCollects PlatesBLANK1 = Yes
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collector_sports_memorabiliaCollects Sports MemorabiliaBLANK1 = Yes
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collector_stampsCollects StampsBLANK1 = Yes
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collectorsCollectorsBLANK1 = Collector of some kind
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consumer_electronicsinterest in consumer electronicsBLANK1 = Yes
98
contribute_animalAnimal ContributorBLANK1 = Contributes to animal causes
99
contribute_childrensChildrens ContributorBLANK1 = Contributes to childrens causes
100
contribute_environmEnvironmental ContributorBLANK1 = Contributes to environmental causes