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[Client's logo can go here]SEO Benchmark Report[Your logo can go here]
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Site Visits[XX Timeframe][XX Timeframe]% DeltaNotes
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Sessions (Total)500,000550,00010%This is where you will point out interesting insights about the data. You can structure it in this manner:

• What happened?
• What do you think caused it to happen?
• What do you think should happen next?
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Sessions (Organic)400,000425,0006%
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Sessions (Organic/Total)80%77%-3%
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Desktop Sessions (Total)300,000325,0008%
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Desktop Sessions (Organic)250,000275,00010%
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Desktop Sessions (Organic/Total)83%85%2%
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Mobile Sessions (Total)150,000175,00017%
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Mobile Sessions (Organic)125,000150,00020%
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Mobile Sessions (Organic/Total)83%86%3%
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Tablet Sessions (Total)50,00050,0000%
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Tablet Sessions (Organic)25,00025,0000%
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Tablet Sessions (Organic/Total)50%50%0%
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Source: Google Analytics (Timeframe)
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Engagement[XX Timeframe][XX Timeframe]% DeltaNotes
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New Users (Total)400,000500,00025%This is where you will point out interesting insights about the data. You can structure it in this manner:

• What happened?
• What do you think caused it to happen?
• What do you think should happen next?
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New Users (Organic)350,000400,00014%
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New Users (Organic/Total)88%80%-9%
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Avg. Session Duration (Total)0:03:550:04:5526%
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Avg. Session Duration (Organic)0:05:000:05:3010%
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Bounce Rate (Total)10.25%10.50%2%
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Bounce Rate (Organic)7.50%6.50%-13%
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Pages/Session (Total)4.55.522%
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Pages/Session (Organic)3.53.50%
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Source: Google Analytics (Timeframe)
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Desktop Visibility[XX Timeframe][XX Timeframe]% DeltaNotes
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# Ranking Keywords (desktop)100,000200,000100%This is where you will point out interesting insights about the data. You can structure it in this manner:

• What happened?
• What do you think caused it to happen?
• What do you think should happen next?
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Ranked: Top 3 (desktop)50,000100,000100%
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Ranked: 4-10 (desktop)10,00020,000100%
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Ranked: 11-20 (desktop)20,00050,000150%
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Ranked: 21-50 (desktop)10,000200,0001900%
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Ranked: 51-100 (desktop)10,00010,0000%
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Featured Snippet (desktop)5,0004,500-10%
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People Also Ask (desktop)10,0005,000-50%
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FAQ (desktop)50100100%
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Image pack (desktop)25,00015,000-40%
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Reviews (desktop)500250-50%
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Source: Semrush (XX month)
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Mobile Visibility[XX Timeframe][XX Timeframe]% DeltaNotes
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# Ranking Keywords (mobile)50,00045,000-10%This is where you will point out interesting insights about the data. You can structure it in this manner:

• What happened?
• What do you think caused it to happen?
• What do you think should happen next?
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Ranked: Top 3 (mobile)25,00030,00020%
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Ranked: 4-10 (mobile)5,0004,000-20%
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Ranked: 11-20 (mobile)10,0005,000-50%
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Ranked: 21-50 (mobile)5,0003,500-30%
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Ranked: 51-100 (mobile)5,0002,500-50%
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Featured Snippet (mobile)10050-50%
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People Also Ask (mobile)25250%
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FAQ (mobile)550%
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Image pack (mobile)1,0001,50050%
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Reviews (mobile)25027510%
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Source: Semrush (XX month)
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Conversions by Device[XX Timeframe][XX Timeframe]% DeltaNotes
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Goal Completions (Total)50,00045,000-10%This is where you will point out interesting insights about the data. You can structure it in this manner:

• What happened?
• What do you think caused it to happen?
• What do you think should happen next?
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Goal Completions (Organic)45,00040,000-11%
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Goal Completions (Organic/Total)90%89%-1%
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Desktop Goals (Total)40,00035,000-13%
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Desktop Goals (Organic)38,00032,500-14%
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Desktop Goals (Organic/Total)95%93%-2%
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Mobile Goal Completions (Total)6,5006,000-8%
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Mobile Goals (Organic)6,0005,500-8%
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Mobile Goals (Organic/Total)92%92%-1%
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Tablet Goal Completions (Total)3,5004,00014%
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Tablet Goals (Organic)1,0002,000100%
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Tablet Goals (Organic/Total)29%50%75%
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Source: Google Analytics (Timeframe)
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Revenue by Device[XX Timeframe][XX Timeframe]% DeltaNotes
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Revenue (Total)$50,000.00$45,000.00-10%This is where you will point out interesting insights about the data. You can structure it in this manner:

• What happened?
• What do you think caused it to happen?
• What do you think should happen next?
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Revenue (Organic)$45,000.00$40,000.00-11%
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Revenue (Organic/Total)90%89%-1%
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Desktop Revenue (Total)$40,000.00$35,000.00-13%
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Desktop Revenue (Organic)$38,000.00$32,500.00-14%
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Desktop Revenue (Organic/Total)95%93%-2%
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Mobile Revenue (Total)$6,500.00$6,000.00-8%
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Mobile Revenue (Organic)$6,000.00$5,500.00-8%
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Mobile Revenue (Organic/Total)92%92%-1%
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Tablet Revenue (Total)$3,500.00$4,000.0014%
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Tablet Revenue (Organic)$1,000.00$2,000.00100%
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Tablet Revenue (Organic/Total)29%50%75%
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Source: Google Analytics (Timeframe)
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Goal Completions[XX Timeframe][XX Timeframe]% DeltaNotes
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[Goal #1] (Total)50,00055,00010%This is where you will point out interesting insights about the data. You can structure it in this manner:

• What happened?
• What do you think caused it to happen?
• What do you think should happen next?
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[Goal #1] (Organic)45,00050,00011%
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[Goal #1] (Organic/Total)90%91%1%
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[Goal # 2] (Total)50,00055,00010%
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[Goal # 2] (Organic)45,00050,00011%
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[Goal # 2] (Organic/Total)90%91%1%
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[Goal # 3] (Total)50,00055,00010%
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[Goal # 3] (Organic)45,00050,00011%
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[Goal # 3] (Organic/Total)90%91%1%
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Source: Google Analytics (Timeframe)
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Content Technical Errors[XX Timeframe][XX Timeframe]% DeltaNotes
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Title Tags - Duplicates5,0003,500-30%This is where you will point out interesting insights about the data. You can structure it in this manner:

• What happened?
• What do you think caused it to happen?
• What do you think should happen next?