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Channel ListOverviewFields
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ChannelMediumThis document should be used to build all inbound links (when possible) for the sites domain.

The reason to 'build' the links is so that Google Analytics can recognise where the Session originated from. If this document is not used, Google Analytics will not be able to know the channel, campaign, etc. that generated the Session and any subsequent conversions.

Please contact Measurelab (hello@measurelab.co.uk) if you have any questions.		Required?Description
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Paid Shoppingppc
SOURCE_CATEGORY_SHOPPING
NameYESYour name
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Paid Searchppc
SOURCE_CATEGORY_SEARCH
ChannelYESSelect from drop-down list
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Paid Socialppc
SOURCE_CATEGORY_SOCIAL
MediumN/AAutomatically populated from Channel
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Paid Videoppc
SOURCE_CATEGORY_VIDEO
SourceYESThe source of the click
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DisplaydisplayValid SourceN/AIf this is not ticked then please check the 'Google Source List' for an alternative source
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Organic Shoppingshopping
SOURCE_CATEGORY_SHOPPING
CampaignYESThe campaign of the click
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Organic Socialsocial
SOURCE_CATEGORY_SOCIAL
ContentNOThe content of the click
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Organic Videovideo
SOURCE_CATEGORY_VIDEO
TermNOThe term of the click
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Organic Searchorganic
SOURCE_CATEGORY_SEARCH
Creative FormatNOThe creative format of the ad click
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EmailemailMarketing TacticNOThe marketing tactic used
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AffiliatesaffiliateSource PlatformNOThe source plaform
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ReferralreferralURLYESThe landing page URL of the link
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AudioaudioTagged URLAutomatically populated
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SMSsms
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Mobile Push Notificationsmobile push
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