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You're already taking a big step to get your marketing organized this year! Time to get to work brainstorming and planning your monthly content.
Follow the process at
messengersmith.com/how-to-plan-a-years-worth-of-content

To make your own editable version of this document:
1. Select FILE menu above
2. Click "MAKE A COPY" in the FILE menu
3. Rename the file if desired and select OK
You will now be able to find the document under your Google Drive available on any device.
You can also download as an Excel document by selecting FILE > DOWNLOAD > MICROSOFT EXCEL
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Business GoalWhat you want your content to accomplish for you this month? Generate sign ups, launch a new product, build awareness of a promotion
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Significant eventsPreplanned sales, events, interviews, holidays etc
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ThemeHow you will tie your content together to achieve your goal and fulfill a need of your ideal customer?
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January
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SundayMondayTuesdayWednesdayThursdayFridaySaturday
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34SITE LAUNCH56789
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Blog Post Topic breaking down how to solve an audience problem
Reel: Summarizing part of blog post with call to action to read more at link in bio
Newsletter with link to blog post, your product/services related to topic and any other relavant content you wish to share with subscribers
Carousel: Single concept you cover in your blog post broken down into multiple images with call to action to read more at the link in your bio
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Graphic: What problem does this blog post help your customers solve?
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Poll: Do you ever have X problem? Yes/No
Question box: Question related to your blog post topic
Sign up for newsletter coming out this week!
Caption of your post broken up into multiple story slides
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Share blog post topic #1 with call to action to click the link in your bio
Share responses/answer FAQs
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Newsletter - Welcome back, blog resources, helpful links
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CONTENT IDEASCOLOR CODE
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Space for brainstorming content pieces surrounding your theme before you plug them into the calendarProjectColour
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Blog
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Instagram Post
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Instagram Story
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Email
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Google My Business
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YouTube
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Facebook
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