Competitive-Analysis-Tool.xls
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Competitive Analysis Tool
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Instructions
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1. In the "Value Drivers" tab, select & define the value drivers or key buying criteria for the market segment you wish to analyze.
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2. In the "Weighting" tab, weigh each of the value drivers or the key buying criteria according to the priorities of your target customers.
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3. Using the "Value Rankings" tab, rank your products versus your competitors for each of the value drivers or key buying criteria.
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4. In the "Price & Market Share" tab, input a pricing rank and estimated market share for each company. (DO NOT enter values in the 'value proposition' shaded cells)
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5. Evaluate how each competitor is differentiated in the "Differentiation Chart" tab, where the rankings from the value driver scoring are displayed visually.
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6. View the "Positioning Map" tab to determine your market position In relation to your competitors with regard to value, price and market share.
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7. Provide a brief description of your product and your top 4 competitors in the additional tabs below.
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Instructions
Value Drivers
Weighting
Value_Rankings
Price & Market Share
Differentiation Chart
Positioning Map
Our Product
Competitor 1
Competitor 2
Competitor 3
Competitor 4