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Hypothesis statementConfidence Score in HypothesisUnvalidated assumptionsMethods used (interviews, surveys, engagement data, paying customers and etc)Validated by how many customers?Signs of maturity
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Problem HypothesisComprehensive research and validation of market. 5-10 engaged early adopters who are the top of the early evangelist pyramid (https://medium.com/swlh/6-practical-ways-to-acquire-early-adopters-3f1b2110dd47)
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Market HypothesisDefined parameters such as industry, size, geography, buyer/user personas. Initial focus on 1-2 industries only.
Definition of TAM/SAM/SOM with some level of proof
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Solution Hypothesis5-10 early adopters with shared use case
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Pricing Hypothesis5-10 *paying* early adopters, with shared use case
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