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QuestionsYes or NoPointsNotes
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1. Was the company profitable over the last quarter & the last 12 months?
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2. Was the company free cash flow positive over the last quarter & the last 12 months?
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3. Does the company rely on recognizable branding that is truly valued by its user base?
6
4. Has the company diversified its buyer base so that no single customer accounts for more than 20% of its revenue?
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5. Does the company receive positive word of mouth from its customers?
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6. Did the company grow its sales by 10-40% annualized over the past 3 years?
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7. Can the company operate its business in the next 3 years without external funding?
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8. Does the company maintain a high standard of disclosure consistent with SEC guidelines in the U.S.?
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9. Would an intermediate-level investor find the financial statements & management ownership disclosures easy to understand?
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10. Did the company report R.O.E. (Return on equity) of 15% or higher over the last year?
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11. Is the company free of any direct competitors that possess substantially greater financial resources?
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12. Is the company free of any disruptive upstarts that are visibly challenging its business model?
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13. Would potential new competitors face high economic, technological, or regulatory barriers to compete with this company?
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14. Does the company have a market cap of $10 billion or more?
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15. Does the stock have a beta of 1.3 or less?
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16. Does the stock have a positive price-to-earnings multiple (PE ratio) less than 30?
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17. Do any of the founders own at least 5% of the company?
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18. Do the top 3 officers have more than 15 years of combined leadership at the company?
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19. Does this company meet the majority of the Rule Breaker attributes?
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20. Is the company easily able to withstand binary outcomes?
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21. Is this company fault-free & fraud-free in all its corporate statements & deeds?No1
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22. Do you want to know more about this company? Are you willing to dig deeper?
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23. & 24. Create 2 insightful questions specific to the company you are rating?
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23. & 24. Create 2 insightful questions specific to the company you are rating?
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25. Can you be certain that the company is invulnerable to external world or macroeconomic events such that you’re sure you can get all of your capital back?No1
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Total Score2
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100