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ChecklistStatusExplanation
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Is your IA organised according to your needs and your target audience?If you’re not sure, reconsider your personas and create your user journey to come up with a clear content strategy that will also help you improve your menu navigation eventually. Comprehensive keyword research would help you with this process and will also give you insights into what kind of pages and URLs you’ll need on the website journey.
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Is your URL structure user-friendly?If you’re not sure, make it short & descriptive; include your target keywords if necessary and use lowercase letters. This is just the beginning and there is more to consider when it comes to planning your website content and sub-pages. If you’re keen to dive deeper into the world of structurally sound URLs,
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Do you have a sitemap?If you do, make sure it’s updated with the latest version of your website structure. If you don’t, create a sitemap and submit it to Google through your Google Search Console tool.
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What is the number of clicks it takes to get to an important page from the home page (page/click depth)?This is a subjective topic but experts believe that “the best-performing pages have a depth of 5 or less”. So make sure you use your menu navigation type for a good reason.

For example, you can choose the classic horizontal design for a website navigation menu which provides easy access to your most important pages (when designed according to the business needs).

Or another design is a dropdown navigation menu (as shown below) if you have a content-rich website with a complex IA.
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Particularly if you have an eCommerce website, have you spent adequate time considering your filtering or faceted navigation strategy?Make sure you’re spending your crawl budget in the best possible way. Think about your products and user intent and be careful when deciding the pages you want Google to index etc.
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Does your internal linking strategy logic meet your goals?It’s important to make your users’ journey between your important pages such as category pages, product pages or the pages you collect leads utterly seamless. A well-designed internal linking structure helps users navigate the website, understand its structure, and improve SEO by supporting the journey from one page to another.

For example, you can cross-sell for product pages, suggest to your visitors other supplementary items, add links to other products in descriptions, present popular products etc. Another example would be blog pages, where you can add links to other related content in the article itself or at the end of the article. For all efforts, make sure the anchor texts used for the internal linking structure align with your keyword goals, and you’ll be fine. A robust internal linking structure is so important as it helps to distribute link authority.
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Does your website/brand logo link to the homepage from all your sub-pages?Over the years, website users have got used to the idea that by clicking on a site’s logo, it will lead them to the homepage. So, by completing this tool, you’ll be adhering to one of the most common user behaviors on your site.
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Are the page concepts and content strategies aligned with your main goal and defined properly?Make sure you know what to tell your target audience on your specific pages and you reflect this approach across your website hierarchy and navigation sections.

Perhaps create a template for each type of content you’re planning to create regarding your business KPIs and have your checklist ready to make sure they provide the SEO basics (such as meta title & description, canonical tags, headings, etc.)
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