MBV Email Test Log - 2017/20

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y
1	Campaign Name	Launch Date	Month	Year	AM or Campaign Mgr	Project #	Did Test Launch?	Key Messages	Target Audience	Audience Split	Test	Variable A	Variable B	Control	Hypothesis/Reasoning	Metric	Test Tool/Method	Variable Result (%)	Control Result (%)	% Lift	Statistically Significant (Y/N + %)	Known Truth (Y/N)	Impact/Learnings	Test Again (Y/N)	Reasoning
2	January Traveler	1/18/2020	January	2020	Kaitlin	MRT-0033	Yes	SL Testing	All	N/A	SL Testing						Epsilon
3	January Traveler	1/18/2020	January	2020	Kaitlin	MRT-0033	Yes	Regional targeting	Northeast, Northwest + Canada, Midwest, Southwest, Southeast + CALA	N/A	Regional targeting						Epsilon
4	TR-C January eNews	1/25/20	January	2020	Kaitlin	TRC-0031	Yes	SL Testing	All	N/A	SL Testing						Epsilon
5	TR-C January eNews	1/25/20	January	2020	Kaitlin	TRC-0031	Yes	CRM targeting	Celebrators, Well-Traveled Executives and Sun Seekers	N/A	CRM targeting						Epsilon
6	February Traveler	2/22/20	February	2020	Kaitlin	MRT-0034	Yes	SL Testing	All	N/A	SL Testing						Epsilon
7	February Traveler	2/22/20	February	2020	Kaitlin	MRT-0034	Yes	Regional targeting	Northeast, Northwest + Canada, Midwest, Southwest, Southeast + CALA	N/A	Regional targeting						Epsilon
8	TR-C Februray eNews	2/26/20	February	2020	Kaitlin	TRC-0032	Yes	SL Testing	All	N/A	SL Testing						Epsilon
9	TR-C Februray eNews	2/26/20	February	2020	Kaitlin	TRC-0032	Yes	CRM targeting	Celebrators, Well-Traveled Executives and Sun Seekers	N/A	CRM targeting						Epsilon
10	April Traveler	4/13/20	April	2020	Kaitlin	MRT-0036	Yes	SL Testing	All	N/A	SL Testing						Epsilon
11	Traveler Solo 2	5/23/20	May	2020	Kaitlin	MRT-0046	Yes	SL Testing	All	N/A	SL Testing						Epsilon
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