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PSTESTLondonBudapestActivityResponsible personNotesStatus
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1:00 AM4:00 AM9:00 AM10:00 AMPost on Product Hunt and tag Arjun as "Maker"AnandDone
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2:00 AM5:00 AM10:00 AM11:00 AMLeave review on PHAnitaDone
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5:00 AM8:00 AM1:00 PM2:00 PMEngage on PH as "Maker"ArjunDone
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Email test batch of contacts (~200 LinkedIn contacts whose emails start with "a")
ArjunLook to see if any changes before bigger pushDone
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6:00 AM9:00 AM2:00 PM3:00 PMIssue press release on PRWebArjunOnly hits the wire on Friday at 9am EST :(Done
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Advisors to upvote PH and leave reviewsJill, Alan, Mike, Nate, Shiv, JJAsk John Joynt, Jason A to also reviewDone
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Social post 1 (LinkedIn, Twitter, FB): personal post with link to PR. Retweet on CO accountArjun
Email post link to advisors to retweet to their timeline. Email Bh in particular
Done
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8:00 AM11:00 AM4:00 PM5:00 PMEmail additional advisors (Bill R, Steve L, Jake). CTA: upvote PH and leave a commentArjunArjun to give them heads-up on TuesdayDone
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9:30 AM12:30 PM5:30 PM6:30 PMEmail ~2500 LinkedIn contacts. CTA: add factual.owl@owlfactor.com to address bookArjunDone
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Social post 2: featured on PH. Retweet on CivikOwl accountArjun
Email post link to advisors to retweet to their timeline. Email Dharmesh in particular.
Done
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10:00 AM1:00 PM6:00 PM7:00 PMEmail miscellaneous ~700 CRM contacts not from LinkedIn.ArjunDone
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11:00 AM2:00 PM7:00 PM8:00 PMAsk Jeannette/Lisa if they will forward launch email to co-working space membersArjunDone
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2:00 PM5:00 PM10:00 PM11:00 PMReframe PR for our blog. Cross-post to LI, FB, Twitter.Arjun
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Social post #3: press release posted on our blogArjun
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4:00 PM7:00 PMTweet #4: announcing the best newsletterArjun
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7:00 PM10:00 PMTweet #5: PH success tweetArjun
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Growth hacks we'll do on following days:
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1. Betapage
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2. Show HN
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3. Notification to 1500 Extension users
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4. Email JSK fellows group
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5. Email Tech & Check group. At mention people from group
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6. Post to alumni groups: Shad, GSB, HubSpot. At mention people from that group
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7. Post to Indie Hackers
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8. Post to Reddit r/neutralnews, r/neutralpolitics
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9. Reach out to press again, with adoption #s
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10. Tweet, or use Instagram, to mention public figures when they've been written up well
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