SEVA Creative Expression Rubric
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SEVA Creative Expression Rubric
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100 Points Possible
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This category includes productions that may contain fictional content, humor, animation, book trailers, music videos or any program that has an educational message and does not fit into the other four categories.
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YouTube playlist of examples:
https://bit.ly/2kRnEQ3
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Paperwork531
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Completeness and accuracy of submission data.Complete submission details with descriptive sentences, spelling and punctuation.Complete submission details with minimal details, correct spelling and punctuation.Minimal details, spelling and punctuation errors.
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Copyright Clearance5Disqualified
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All supporting documentation and releases submitted?The producer has provided all needed copyright clearances.Copyright clearances were not submitted.
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Category Fit5Disqualified
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Does the video fit in the category?The video fits the category.The video doesn't fit the category.
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Educational Content20181284
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An exceptional Creative Expression contains ALL of the following: (A) There is an effective blend of educational content, personal style and creativity. (B) Unique approaches / directions / ideas / perspectives were used to good effect. (C) All media elements including b-roll, voiceover, soundbites and graphics have been combined to support the message. (D) The work provokes a lively audience response.Exceptional educational content. The video contains all 4 of the elements.Strong educational content. The video contains 3 of the elements.Average educational content. The video contains 2 of the elements. Weak educational content. The video contains 1 of the elements.The video contains none of the elements.
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Video Structure531
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Beginning, middle, end?The video is well developed with a clear beginning, middle and end.The video has a beginning, middle and end.The video is missing a beginning, middle or end.
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Shot Quality531
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Are the shots well composed with good framing (rule of thirds, proper headroom, leading looks, tripod used when needed). All shots were filmed with a steady camera, excellent headroom, rule of thirds, and leading looks.Some shots are filmed with a steady camera, excellent headroom, rule of thirds, and leading looks.Few shots are filmed with a steady camera, excellent headroom, rule of thirds, and leading looks.
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Shot Variety531
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Visual variety and mix of different shot types (long, full, medium, closeup, extreme closeup, low, high, moving, static, b-roll, interview or graphics?At least 5 different shot types were used.At least 3 different shot types were used.Only 1 shot type was used.
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Lighting531
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Easy to see the action of the video with a good exposure?Additional lighting is used to lesson shadows and/or to create mood appropriate lighting for each scene. All scenes have sufficient lighting for viewer to easily see action.Some scenes could benefit from improved lighting by adding/moving lights, bounce discs or a different location.Only ambient (available) light is used. Most scenes are too dark or too light to determine what is happening.
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Edit Mechanics531
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How is the video edited?Exceptionally skilled use of advanced editing techniques such as cutaways, multiple camera angles and use of transitions.Clean, basic editing with appropriate transitions.Numerous editing errors or movie is incomplete.
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Edit Pace531
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How is the edit pace and timing?Exceptional pacing and timing throughout the piece.Good pacing but certain areas could be improved.There was no predictable pace to the edit.
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Audio/Music531
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Good music choice? If no music was used in the video, was that a good choice? Please score that decision instead.Audio/Music is very well suited to the topic.Audio/Music is well suited to the topic. Audio/Music is not suited to the topic.
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Audio Levels531
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Audio levels set correctly?All audio can be easily heard and all audio levels are even.Most audio can be easily heard and most audio levels are even.Almost none of the audio can be easily heard and audio levels are very uneven.
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Graphics531
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Graphic parameters to consider: great choice of font, position, size, color and background? If no graphics were used in the video, was that a good choice? Please score that decision instead.All five of the graphic parameters were met.Only three of the of the parameters are met. Almost none of the graphic parameters are met.
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Spelling/Grammar531
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How was the spelling and grammar?All graphics were spelled correctly with proper grammar and punctuation.One spelling and/or grammar issue.Multiple spelling and/or grammar issues.
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Creativity531
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Was this video creative?The video is extremely creative in its concept and delivery.The video is somewhat creative in its concept and delivery.The video is not creative in its concept and delivery.
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Overall Impression109741
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Would you encourage others to watch this educational video?Exceptional video that everyone should watch as a SEVA example in this category.Strong video that everyone should watch as a SEVA example in this category.Good video that has several positive components, but could be improved.Video that needs major improvements/modifications.This video isn't ready to be shared yet.
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