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Must HaveNice to Have
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Quantitative metrics
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EarningsMin. USD 10K TTM / SDE✅
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Sufficient budget to replace outgoing team members✅
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Margins> 25% profit margin✅
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Selling priceUSD 10 - 50K✅
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4 x TTM / SDE multiple or less✅
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Cash flowPositive from day 1✅
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Stable over time✅
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GrowthRevenue trending up✅
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Single digit churn✅
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Revenue not seasonal✅
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Qualitative metrics
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Business modelStrongly or exclusively digital✅
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Digital marketing a key lever for growth (esp. paid ads, email)✅
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Clear and straightforward way of making money✅
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Good standalone business, not simply because it complements our portfolio✅
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Diverse client base and revenue channels (to recession-proof)✅
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Analogous or similar to our current porftolio business models✅
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TeamHas established SOPs✅
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Existing team in place✅
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AudiencesCustomers overlap our existing audiences. Including:
 - Online creators
- Online freelancers
- Online marketers
- Digital entrepreneurs		✅
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VerticalsLong term growth expected in the industry
"a business that will be around in 10 years"'		✅
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Minimal threats from technological or competitive obsolescence
"a business that can reinvent itself"		✅
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"We want to sell shovels"✅
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Preferably overlaps our current verticals. Including:
- Online marketing
- Wordpress plugins
- Online courses
- B2B online services		✅
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MarketingDiverse traffic sources✅
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Existing success with paid traffic✅
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Passionate, high value customer base✅
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Decent email list✅
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What we find interesting right nowWordpress plugins✅
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Productized services✅
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Digital products✅
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Online courses✅
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SAAS (if not overpriced)✅
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Productivity tools for businesses✅
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Recurring revenue businesses✅
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Marketing tools (email marketing, PPC marketing, SEO marketing)✅
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AI tools (if revenue model is proven)✅
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What past success looks like1. Buying directly from solo founders✅
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2. B2B services (WP plugins, SEO services)✅
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3. Bootstrap side hustles (online courses, digital products)✅
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Failure criteriaNot reliant on a single platform (Amazon FBA, Google SEO, etc.)✅
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Not bricks and mortar✅
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Not content / affiliate site✅
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Not e-commerce✅
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