| A | B | C | D | |
|---|---|---|---|---|
1 |  | π Hey Marketingfacts lezer! We vroegen ons af: Welke campagnes zijn betekenisvol onder de winnaars bij Cannes Lions? Dat zijn volgens ons de merken die zich (met campagnes) inzetten voor gelijkheid in de maatschappij, een duurzamere wereld, mensenrechten of ontwikkeling. Bron campagnewinnaars: Love The Work More. Een analyse van September. | ||
2 | 2022 | Betekenisvol | 2021 | Betekenisvol |
3 | [OUTDOOR] LIQUID BILLBOARD β ADIDAS (RED HAVAS MIDDLE EAST DUBAI) | Ja | STEVENAGE CHALLENGE β BURGER KING (DAVID MADRID) | Nee |
4 | [PRINT & PUBLISHING] THE ELECTIONS EDITION β ANNAHAR NEWSPAPER (IMPACT BBDO DUBAI) | Ja | WOMB STORIES β LIBRESSE (AMV BBDO LONDON) | Ja |
5 | [RADIO & AUDIO + BRAND EXPERIENCE & ACTIVATION + SOCIAL & INFLUENCER + TITANIUM] THE UNFILTERED HISTORY TOUR β VICE (DENTSU CREATIVE BENGALURU) | Ja | THE MOLDY WHOPPER β BURGER KING (INGO STOCKHOLM/DAVID MIAMI/PUBLICIS BUCHAREST) | Nee |
6 | [PHARMA] I WILL ALWAYS BE ME β DELL TECHNOLOGIES & INTEL (VMLY&R NEW YORK) | Ja | H&M LOOOP β H&M (AKQA STOCKHOLM) | Ja |
7 | [HEALTH & WELLNESS] THE KILLER PACK β MAXX FLASH (VMLY&R MUMBAI) | Ja | NOTPLA β NOTPLA (SUPERUNION LONDON) | Ja |
8 | [GRAND PRIX FOR GOOD] LIL SUGAR-MASTER OF DISGUISE β HIP HOP PUBLIC HEALTH (AREA 23 NEW YORK) | Ja | TIENDA CERCA β ABINBEV (DRAFTLINE BOGOTΓ) | Ja |
9 | [DESIGN] PORTUGUESE (RE)CONSTITUTION β PENGUIN BOOKS (FCB LISBON) | Ja | CROCODILE INSIDE β LACOSTE (BETC PARIS / ICONOCLAST PARIS) | Nee |
10 | [DIGITAL CRAFT] BACKUP UKRAINE β POLYCAM X UNESCO (VIRTUE WORLDWIDE NEW YORK) | Ja | YOU CANβT STOP US β NIKE (WIEDEN+KENNEDY PORTLAND / PULSE FILMS LOS ANGELES) | Nee |
11 | [ENTERTAINMENT] EAT A SWEDE β SWEDISH FOOD FEDERATION (MCCANN STOCKHOLM) | Nee | ETERNAL RUN β ASICS (EDELMAN LONDON) | Nee |
12 | [ENTERTAINMENT LIONS FOR MUSIC] THIS IS NOT AMERICA FT. IBEYI β RESIDENTE (DOOMSDAY ENTERTAINMENT LOS ANGELES) | Ja | ENJOY BEFORE RETURNING β DIESEL (PUBLICIS ITALY) | Nee |
13 | [ENTERTAINMENT LIONS FOR SPORT] NIKESYNC β NIKE (R/GA LONDON) | Ja | SHUTTER ADS β HEINEKEN (PUBLICIS ITALY) | Nee |
14 | [FILM CRAFT] THE WISH β PENNY (SERVICEPLAN MUNICH) | Ja | VILLAGE ELECTRIQUE β RENAULT (PUBLICIS CONSEIL PARIS) | Nee |
15 | [INDUSTRY CRAFT + MEDIA] HOPE REEF β MARS (AMV BBDO LONDON) | Ja | #STEALOURSTAFF β BECO (TBWALONDON) | Ja |
16 | [INNOVATION] ONE HOUSE TO SAVE MANY β SUNCORP GROUP (LEO BURNETT SYDNEY) | Nee | RAISING PROFILES β THE BIG ISSUE & LINKEDIN (FCB INFERNO LONDON) | Ja |
17 | [CREATIVE BUSINESS TRANSFORMATION] PIΓATEX β DOLE SUNSHINE COMPANY + ANANAS ANAM (L&C NEW YORK) | Ja | COURAGE IS BEAUTIFUL β DOVE (OGILVY LONDON) | Ja |
18 | [CREATIVE COMMERCE] THIGHSTOP β WINGSTOP (LEO BURNETT CHICAGO) | Nee | THE BIRTH OF GAMING TOURISM β XBOX (MCCANN LONDON) | Nee |
19 | [CREATIVE EFFECTIVENESS] CONTRACT FOR CHANGE β ABINBEV (FCB CHICAGO) | Ja | SICK BEATS β WOOJER (FCB HEALTH NEW YORK) | Ja |
20 | [CREATIVE STRATEGY] THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS β DECATHLON (BBDO BELGIUM MOLENBEEK-SAINT-JEAN) | Ja | TRUE NAME β MASTERCARD (MCCANN NEW YORK) | Ja |
21 | [MOBILE] REAL TONE β GOOGLE (GOOGLE MOUNTAIN VIEW) | Ja | YOU LOVE ME β BEATS BY DRE (TRANSLATION NEW YORK) | Ja |
22 | [CREATIVE B2B] SPEAKING IN COLOR β SHERWIN-WILLIAMS COIL COATINGS (WUNDERMAN THOMPSON MINNEAPOLIS) | Nee | CONTRACT FOR CHANGE β ABINBEV (FCB CHICAGO) | Ja |
23 | [CREATIVE DATA + GLASS: THE LION FOR CHANGE] DATA TIENDA β WECAPITAL (DDB MEXICO MEXICO CITY) | Ja | CORONA THE MATCH OF AGES β ABINBEV (WE BELIEVERS NEW YORK) | Nee |
24 | [DIRECT] LESS TALK, MORE BITCOIN β COINBASE (ACCENTURE SONG NEW YORK) | Nee | ASTRONOMICAL β EPIC GAMES (EPIC GAMES, INC. CARY) | Nee |
25 | [PR + CREATIVE STRATEGY] THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS β DECATHLON (BBDO BELGIUM MOLENBEEK-SAINT-JEAN) | Ja | IN LOVE WE TRUST β SINYI REALTY (DENTSU MCGARRYBOWEN TAIPEI) | Ja |
26 | [FILM] SUPER.HUMAN. β PARALYMPICS / C4 (SOMESUCH LONDON) | Ja | BOARDS OF CHANGE β CITY OF CHICAGO (FCB CHICAGO) | Ja |
27 | [FILM] ESCAPE FROM THE OFFICE β APPLE (SMUGGLER CENTRAL LA) | Nee | SUPERB OWL β REDDIT (R/GA SAN FRANCISCO) | Nee |
28 | [SUSTAINABLE DEVELOPMENT GOALS] THE MISSING CHAPTER β PROCTER & GAMBLE (LEO BURNETT MUMBAI) | Ja | SWIPE NIGHT β TINDER (72ANDSUNNY LOS ANGELES) | Nee |
29 | [GRAND PRIX FOR GOOD] SAVE RALPH β HUMANE SOCIETY INTERNATIONAL (HUMANE SOCIETY INTERNATIONAL WASHINGTON) | Ja | LIL NAS X β OLD TOWN ROAD FT. BILLY RAY CYRUS (PRETTYBIRD CULVER CITY) | Nee |
30 | [TITANIUM] LONG LIVE THE PRINCE β KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX (ENGINE LONDON) | Ja | FEED PARADE β MERCADO LIVRE (GUT SΓO PAULO) | Ja |
31 | [TITANIUM] THE LOST CLASS β CHANGE THE REF INC. (LEO BURNETT CHICAGO) | Ja | ACT FOR FOOD β CARREFOUR (MARCEL PARIS) | Ja |
32 | [TITANIUM] DYSLEXIC THINKING β VIRGIN (FCB INFERNO LONDON) | Ja | SALLA 2032 β HOUSE OF LAPLAND (AFRICA DDB SΓO PAULO) | Ja |
33 | [TITANIUM] SHAH RUKH KHAN-MY-AD β CADBURY CELEBRATIONS (OGILVY MUMBAI) | Ja | NAMING THE INVISIBLE PAKISTANIS β TELENOR (OGILVY PAKISTAN) | Ja |
34 | [TITANIUM] DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY. β DOT (SERVICEPLAN MUNICH) | Ja | I AM β STARBUCKS (VMLY&R BRAZIL) | Ja |
35 | #STILLSPEAKINGUP β PROPUESTA CΓVICAREPORTERS SANS FRONTIERES (PUBLICIS MΓXICO LATVIA) | Ja | ||
36 | Totaal cases 2022 | 32 | THE 2030 CALCULATOR β DOCONOMY (DOCONOMY STOCKHOLM) | Ja |
37 | Betekenisvolle cases 2022 | 26 | ADDRESSPOLLUTION.ORG β COPI (AMV BBDO LONDON) | Ja |
38 | Percentage | 81% | NIKE CRAZY DREAMS β NIKE (WIEDEN+KENNEDY PORTLAND) | Ja |
39 | DEGREE INCLUSIVE β UNILEVER (WUNDERMAN THOMPSON BUENO AIRES) | Ja | ||
40 | SAYLISTS β WARNER MUSIC GROUP (ROTHCO DUBLIN) | Ja | ||
41 | CANβT TOUCH THIS β CHEETOS (GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO) | Nee | ||
42 | THE BREAD EXAM β SPINNEYS THE LEBANESE BREAST CANCER FOUNDATION (MCCANN PARIS) | Ja | ||
43 | ||||
44 | Totaal cases 2021 | 40 | ||
45 | Betekenisvolle cases 2021 | 25 | ||
46 | Percentage | 63% | ||