PolkaDotData.com - Google Analytics UTM Builder
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DIGITAL CAMPAIGN OVERVIEW - What's what!
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EXAMPLECHANNELMEDIUMSOURCECAMPAIGNAd ContentKeyword
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What type of trafficWherePromotionContent TypeAny other information
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Google AdwordsPaid Searchcpcgoogle
promotion/campaign name
content type
[target +keyword +including match characters]
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Bing OrganicOrganic Searchorganicbing.com(not set)(not set)
[sometimes you get a keyword]
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Referral from PR contentReferralreferral
domainitcamefrom.com
(not set)(not set)(not set)
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Affiliate linksAffiliateaffiliate12345sitenameset something hereuse this field
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Email marketing content you sendEmailemailyou choose thischoose this
you can even set this
and use this too
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Social media - paid and organicSocialsocialfacebookchoose this
you can even set this
and use this too
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Display advertising through advertising networks
Displaydisplaywebsitecampaign nametype of ad
targeting or audience
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External advertising managed manuallyOther Advertising
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Anything otherwise not captured in above groups
(other)
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Italics = you're in control of what you put here
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[brackets] = this is dynamic but you're not always in control of what is sent
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non-formatted means this is set by Google Analytics based on natural activity of the user, but it may vary depending on the scenario, i.e. Bing paid ads won't say Google
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The Google Analytics Default Logic:
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This is why you need to make sure you tag campaigns and external links properly, and edit your custom channel groupings.
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