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Website Audit Checklist
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Technical SEO30%
Images & CTA Buttons
40%Local SEO 50%
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Pages are indexed properly
Images have descriptive Alt text.
Verify Google My Business listing.
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Http redirects are clearled from old links
Image elements do not have explicit width and height
Check NAP consistency (Name, Address, Phone).
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Broken links removed or fixed
Image have efficient compression.
Ensure accurate business hours.
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Duplicate content is resolved
Images are included in the sitemap.
Optimize local keywords.
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robots.txt excludes the right pages
Images are within mobile-friendly guidelines.
Encourage customer reviews.
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Sitemap contains all SEO pages
Images have copyright compliance.
Localize website content.
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Google search Console and GA4 are connected
CTA buttons have clear text
Use local schema markup.
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Check page speed and Core Web Vitals
CTA buttons stand out with contrasting color
Claim local directory listings.
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Schema markup tags are set
CTA buttons are propery aligned.
Monitor local search rankings.
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Serve static assets with an efficient cache policy
CTA buttons include relevant keywords
Target local backlinks.
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 Accessibility50%Content SEO90%Page SEO20%
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Font size 16px >
H1 is always available
URL structure optimization
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Contrast of text and background
H1 length is right, 20-70 characters
Internal linking structure optimization
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Anchor in text have aria label
SEO Keyword in H1
Outbound links to authoritative sources
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links have alt
SEO Keywords in H2
Social media integration and sharing
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line spacing 1.5 >
H1, H2, and H3 are arranged in chronological order.
Quality and quantity of backlinks
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All links have anchor text
Headings are designated for structural hierarchy, not font size.
User experience optimization (UX/UI)
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Interactive controls are keyboard focusable
Meta description optimization
Schema markup implementation for rich snippets
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Interactive controls have associated labels, provided by aria-label
keyword in slug
Canonicalization of duplicate content
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The page has a logical tab order
CTA on all relevant pages
Content freshness and regular updates
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HTML5 landmark elements are used to improve navigation
Internal Links are used
Voice search optimization
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