Kitchen Degreasers

	A	B	C	D	E	F	G	H	I	J
1	Product Name		Krud Kutter	Simple Green Degreaser	Goo Gone Kitchen Grease Cleaner	Formula 409 Multi-Surface Cleaner	Method Cleaning Products Kitchen Degreaser	Ajax Ultra Super Degreaser	Easy Off Kitchen Degreaser	Zep Commercial All Purpose Cleaner & Degreaser

2	Website		https://www.rustoleum.com/product-catalog/consumer-brands/krud-kutter	https://simplegreen.com/products/industrial-cleaner-degreaser/	https://googone.com/kitchen-degreaser	https://www.formula409.com/products/cleaners/multi-surface-cleaner/	https://methodhome.com/products/heavy-duty-degreaser/	https://www.ajax.com/en-us/products/super-degreaser-lemon-dish-soap	https://www.easyoff.us/products/easy-offreg-specialty-kitchen-degreaser/	https://www.zep.com/product/zepcommercial/all-purpose-cleaner-degreaser-concentrate
3	Messaging	Describe the messaging the company is using (what they're saying about themselves, how they're saying it).	-Krud Kutter describes itself as a brand that safely "removes the toughest stains and everyday messes that most “all-purpose” cleaners can’t touch." -A lot of its recent ads target men, as evidenced by marketing messages like "for men who like their baseboards cleaner than their beards," "for men who treat women like ladies and mildew like scum," and "for men who fear commitment, not grease and grime." -Other marketing messages include "It's fast and it's easy" and "No perfumes. No lotions. No nonsense." -These marketing messages are displayed on its official website and its recent ads.	-Simple Green describes its degreaser product as a "powerful cleaner and degreaser designed for effective and environmentally safer use." -It claims its concentrated, "orally non-toxic and biodegradable formula provides up to 30 times the cleaning value." -Its main marketing messages include "safer. smarter," "save time and money with Simple Green," "all-purpose cleaner" and "safer, orally non-toxic formula."	Goo Gone describes its grease cleaner as one with a "powerful foaming action" which "breaks down even the toughest gunk and grime, leaving surfaces spotless." Its marketing messages include "good as gone," "cleans tough kitchen grease," "fast working foaming formula," "everything is temporary," "undo the goo," and "out with the old, in with the goo."	Formula 409's main messaging is that its products help consumers save money. The company claims that consumers do not need to buy multiple products for cleaning, disinfecting, and removing unpleasant smell if they purchase its Multi-Purpose Cleaner. Formula 409 describes the Multi-Purpose Cleaner as a "workhorse cleaner" that is capable of killing "99.9% of germs with every wipe." The company also stated that the Multi-Purpose Cleaner is produced with its Smart Tube technology.	Method Products' main messaging is that its products are safe for people, pets, and the planet as they are manufactured with naturally-derived ingredients. The company describes its Kitchen Degreaser (Heavy-Duty Degreaser) as a naturally-derived grease-buster. Method Products has listed six plant-based ingredients used to create the product. The company also stated that the Heavy-Duty Degreaser is produced with its plant-based powergreen technology.	According to Ajax Ultra, its dish soaps are formulated to "facilitate the removal of greasy baked-on food from dishes" and "suspend the grease in the wash water to facilitate rinsing." The company claims that its Super Degreaser is capable of stripping grease and removing stuck-on food, will leave dishes sparkling clean, contains fresh lemon scent, and made with 100% real citrus extracts. The company has also listed every ingredient used to manufacture the Super Degreaser and their purposes.	Easy Off states that its degreaser is specially designed for kitchen greases. The degreaser is good for back-splashes, cooktops, stove-tops, kitchen counter and cabinets, oven sinks, grease traps, and microwaves. It is lemon-scented and has the capability to remove tough grease and grime within seconds.	Zep Commercial All Purpose Cleaner & Degreaser is designed as a professional-grade formula that cleans off grease and dirt in kitchens, bathrooms, and living spaces. Zep works particularly well for tough grease and grime in the kitchen and garage. Zep claims the degreaser to be an industrial-strength professional home cleaner for countertops, appliances, cabinets, and painted doors. It cleans various surfaces such as stainless steel, tile, and porcelain and can be used for garage, shop and outdoor cleaning since it handles stubborn grease and grime.
4	Tagline	Provide the product's tagline	"Tough on krud, gentle on nature!"	"Non-toxic and biodegradable formula" "You can clean it all"	"Imagination Happens. Undo it." "Goo Bye"	"The go-to spray for your greasiest, germiest messes."	"This heavy hitter can handle the grease."	"Delight in the fresh, clean aroma of Ajax's Lemon while getting your dishes spotlessly clean."	Removes tough grease & grime in seconds.	Clean Like a Pro.
5	Marketing Channels	Describe the marketing channels the company is using (e.g. print, TV, digital, social)	-To market its brand, Krud Kutter, Rustoleum leverages targeted advertising on social media platforms like Facebook and Instagram. It uses radio ads, digital banner ads, and PPC (pay-per-click) marketing as well. -Krud Kutter has an official Twitter and Facebook page. However, it appears it does not post much on these accounts - its Facebook page has not been updated since 2015, while its Twitter page was last updated in 2018. Nonetheless, the product line is frequently advertised on the Twitter, Facebook, YouTube, and Instagram accounts of Rustoleum.	Simple Green uses YouTube, Pinterest, Twitter, Facebook, and Instagram to market its product. The brand also runs sweepstakes to engage consumers and promote its products. Other forms of marketing include digital banner ads on its website, organizing events, and TV commercials.	Goo Gone's marketing strategies include print ads, OOH (out-of home) marketing including billboard ads, banner ads, and social media ads - specifically, YouTube, Facebook, Instagram, and Twitter. In the past, it has done TV commercials. However, its last TV ad aired in 2013.	Formula 409 uses only its website and the website of its parent company The Clorox Company to promote the Multi-Purpose Cleaner.	Method Products uses its website and social media pages such as Facebook, Twitter, and Instagram to promote the Heavy-Duty Degreaser.	Ajax Ultra uses only its website and the website of its parent company Colgate-Palmolive Company to promote the Super Degreaser.	Easy Off's main marketing channels are television advertisements and e-commerce sites such as Amazon and Walmart.	Zep uses Pinterest, Amazon, and YouTube to market its products.
6	Examples	Provide at least 2 examples of the recent marketing examples for the product (preferably from different marketing channels	Recently, Kurd Kutter employed the help of Jan Kelley, a digital agency, to introduce its work to a new market - Canada. They found that 60% of Canadian households have men with the primary or shared responsibility for grocery shopping. This presented an opportunity for the brand to market directly to men, rather than marketing to women like most of its competitors do. Using digital banners, it marketed to men via Spotify and Sportsnet, as well as, targeted display ads on social media. The ads challenged "men to ask themselves if they were “man enough” for Krud Kutter." This led to a 73% increase in sales, 25,000 unique users, 33 million impressions, and 34,000 digital sessions. In January 2019, Rustoleum released a YouTube ad titled "How to Remove Grease, Oil and Stains with Krud Kutter Foaming Aerosol." The 42-second ad showed how the product can be used to clean tire rims, a microwave, bathroom walls, and several other surfaces. The ads has been viewed almost 5,000 times.	In April 2018, Simple Green released a video ad on YouTube titled "Home Again." The ad featured a millennial family taking responsibility and making upgrades to their home. The couple eventually cleans up with Simple Green Degreaser. In this ad, the brand claims that the Simple Green All-Purpose Cleaner "eliminates grease and grime on virtually any surface." Knowing that its All Purpose Cleaner is mainly used by familes, in June 2019, it organized an event called "Family Night." It described this event as one about "bikes, beach, snow cones, fun, and family." The event had a free bounce house, water balloon toss, and climbing wall for kids. It featured face painting, an ice truck, and a scavenger hunt.	Goo Gone recently did a print ad campaign. The ad featured stickers with terms like "put this bumper sticker in detention" "tough love? stick it to him," and "show this bumper sticker who's boss." The brand also put up billboard ads headlined "how about fortnot." Goo Gone recently released a YouTube ad titled "Clean Your Oven with Goo Gone." The ad showed how its grease cleaner can clean an oven with the message "good as gone." The video has almost 500,000 views.	https://docs.google.com/document/d/1eNMYAbbi5UZecuCC--smqHKx5gYraDO68pBBH0MvNiQ/edit	https://docs.google.com/document/d/1l87SAB147ZKH1OHcKnnOmOqByTjy6gHHd3dIDeby0eA/edit	https://docs.google.com/document/d/1yUdXEiMTveL88GqJJqDPkoTwhVzrqOh_Gp0AzisWUKA/edit	Easy off's most recent television advertisement can be found on its website depicting the cleanliness of ovens especially when family and friends are over at the house. Easy Off Kitchen also markets its product on Amazon.	Zep's most recent advertisement is on Youtube where it talks about how well its product cleans and also markets the professionality of its cleaning product. Every few months a new picture is posted on the company's Pinterest page to promote its products.
7	Sources (do not footnote)	www.url.com	https://www.rustoleum.com.au/product-catalog/consumer-brands/krud-kutter/ https://www.kutthekrud.ca/ https://www.youtube.com/user/RustOleumBrands/videos https://www.instagram.com/rustoleum/ https://twitter.com/Krud_Kutter https://jankelley.com/work/krud_kutter/ https://www.youtube.com/watch?v=hAcyDdGI1s8	https://moat.com/advertiser/simple-green-cleaner https://simplegreen.com/products/all-purpose-cleaner/ https://www.pinterest.com/simplegreen/ https://twitter.com/simplegreen https://www.facebook.com/SimpleGreenProducts/ https://www.instagram.com/simplegreen/ https://www.youtube.com/watch?v=5_5WvYMeDdQ https://raceoc.com/2019/05/30/bike-family-night-coming-tuesday-2/	-https://googone.com/kitchen-degreaser -https://www.ispot.tv/ad/7odH/goo-gone -https://workingnotworking.com/projects/112270-goo-gone-ad-campaign-everything-is-temporary -https://www.behance.net/gallery/89010923/Goo-Gone-Ad-Campaign?tracking_source=search%7CWoman%27s%20Brown -https://www.facebook.com/GooGoneBrand/posts/use-goo-gone-kitchen-degreaser-once-and-it-will-become-your-go-to-grease-cleanin/254273154734272/ -https://www.youtube.com/user/UndoTheGoo/videos	https://www.formula409.com/about-us/value/ https://www.formula409.com/products/cleaners/multi-surface-cleaner/ https://www.thecloroxcompany.com/sds/formula-409-multi-surface-cleaner/	https://methodhome.com/about-us/our-promise/ https://methodhome.com/products/heavy-duty-degreaser/ https://www.facebook.com/methodproducts/photos/a.136897340165/10157568738430166/?type=3&theater https://twitter.com/methodproducts/status/1143934522683252742 https://www.instagram.com/p/BzLmr2fp-j0/	https://www.ajax.com/en-us/faq https://www.ajax.com/en-us/products/super-degreaser-lemon-dish-soap http://www.colgatecommercial.com/ColgateSite/media/MSDS/AJAX%20TRADITIONAL%20DISHWASHING%20HAND%20LIQUID%20LEMON%20-%20SKU%20144673.pdf	https://www.easyoff.us/products/easy-offreg-specialty-kitchen-degreaser/ https://www.easyoff.us/videos/ https://www.amazon.com/dp/B07BMZXTHJ/ref=tsm_1_fb_lk?fbclid=IwAR1nOTLusdZs_p7W4_-LLGp4xcEdEwpSN8wWUxBcxijgCLtr6a4INZ5agww	https://www.youtube.com/watch?v=3OEfn4xsr7o https://www.zep.com/product/zepcommercial/all-purpose-cleaner-degreaser-concentrate https://www.pinterest.com/zepinc/ https://www.youtube.com/user/ZepCommercial
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