001 Manager Departemen Markom 2023.xlsx

	B	C	D	E	F	G	H	I	J	K	L	M	O	P	Q	R	S	T
1	SASARAN KINERJA PEGAWAI (PERFORMANCE CONTRACT) 2023
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4	Nama:	Waeli Mohdan
5	Jabatan :	Manager
6	Unit Kerja:	Divisi Marketing Komunikasi
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8	No	INDIKATOR KINERJA							TARGET KERJA
9		AREA KERJA	SASARAN DAN PARAMETER				PRIORITAS	BOBOT	TAHUN 2023
10		AREA KERJA	SASARAN KERJA	PARAMETER	TARGET	SATUAN	1-3-5-7-9	(%)	Triwulan ke 1	Triwulan ke 2	Triwulan ke 3	Triwulan ke 4
11		( d )	( e )				( f )	( g )	( h )	( h )	( h )	( h )
12	1	Transformasi Brand Lembaga	Membuat roadmap brand	Penyelesaian project brand transformation	100%	Persentase	5	11.63%		50%		100%	0	5	0.00%
13	2	Brand Awareness Score	Menigkatkan skor brand awareness	Persentase Aware	50%	Persentase	9	21%				50%			0.00%
14			Meningkatkan Jangkauan Reach	Reach	30004988.00	Orang	9	21%	6924228.00	9232304.00	6924228.00	6924228.00	169.48%	9	1525.32%
15	3	Skor Citra Lembaga	Menigkatkan Skor Citra Lembaga	Skor skala likert	8.00	Skor	7	16.28%				8.00			0.00%
16	4	Operasional Biaya Marketing	Optimalisasi Strategi	Rasio biaya marketing dibanding total penghimpunan	5%	Persentase	5	11.63%	5%	5%	5%	5%	71.60%	5	358.00%
17	5	Produktivitas Kerja	Mencapai target kinerja	Persentase Kinerja	90%	Persentase	5	11.63%	100%	100%	100%	100%	76.90%	5	384.50%
18	6	Brand Management	Merapikan Kegiatan Brand	Persentase Kinerja	100%	Persentase	3	6.98%	100%	100%	100%	100%	50%	3	150.00%
19													0.8954888889	27	2417.82%
20			TOTAL				43	100%
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22														Brand	100	7	700
23														Opt	50	5	250
24	Persetujuan Rencana Kinerja													Real	57.18	3	171.54
25														Prod	82.9	9	746.1
26															290.08	24	1867.64	77.81833333
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