Online Presence Notes
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1.       Search for the name of your business or organizationFindings & Comments
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·         Do you see a Knowledge Graph for your business or organization? Is it accurate?
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·         Do you have a Google My Business (GMB) account?
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·         Have clients left reviews? What impression do they give?
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·         What are the other places that "People also search for"?
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·         Do you see rich snippets for your website in the search results?
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2.       Search for your service + city
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·         If there is a local 3-pack, is your business or nonprofit listed?
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·         What are the “searches related to” listed at the bottom of the page?
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·         Which organizations, directories, resources, etc. appear on the first page of results?
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·         Repeat for different services and cities
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3.       Use data in Search Console's Performance Report
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·         Does Google show your website for the name of your business, i.e. branded searches?
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·         Does Google show your website for relevant keywords?
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·         Which of your target keywords are missing from the list of queries?
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