Mini-Evaluation Notes
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Off-Site Brand EvaluationFindings & Comments
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1.       Google the name of your business or organization
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a. Do you see a Knowledge Panel for your business or organization?
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b. Is any of the Knowledge Panel info inaccurate?
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c. Do you have a Google My Business account?
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d. Have clients left reviews?
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e. What overall impression do the reviews give?
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f. At the bottom of the Knowledge Panel are the places that "People also search for" logical?
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g. Do you see sitelinks for your website in the search results?
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h. At the bottom of the SERP are the "Searches related to" logical?
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2.       Google your service + city
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a. If there is a local 3-pack, is your business or nonprofit listed?
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b. Does your business or organization appear on the first page of results?
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Use the Service tab in this workbook to record what you find, repeating for different services and cities
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3.       Download data from the Search Console Performance Report
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a. In the Queries report does the name of your business or organization appear?
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b. Do relevant keywords appear in the Queries report?
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c. Which of your target keywords appear in the list of queries?
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