ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Instructions: Make a copy of this Sheet then fill in the blue boxes to determine if raising prices could be more profitable for you (even if you sell fewer units).

Note: these projections assume your per unit costs remain the same regardless of number sold, which may not be true for you.
2
3
Right Now

Possible Future
4
Product Price$2.50Proposed New Price$3.50Price Increase amount40.00%
5
Profit Margin Percent20.00%New Profit Margin Percent40.00%
6
Cost Per Product Sold$2.00Cost Per Product Sold$2.00
7
Gross Profit Per Product Sale (Max Cost Per Acquisition or CPA)$0.50New Gross Profit Per Product Sale (Max CPA)$1.50Gross Profit Increase Amount200.00%
8
Break Even Return on Ad Spend (ROAS)4New Break Even Return on Ad Spend (ROAS)1.33
9
Number Sold of this Product60000New Number Sold of this Product30001
10
Sales from this Product$150,000.00New Sales from this Product$105,003.50
11
Total Gross Profit from this Product$30,000.00New Total Gross Profit from this Product$42,001.40
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100