ABCDEFGHIJKLMNOPQRSTUVWXYZAA
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Status/DataDateAssignee
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Query:phonetic alphabet
Scannable Framework:
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SERP Intent:Informational
Generate 10-20 Title ideas (note the top 10 Titles; listicles? 2020? etc) use not used titles for social shares
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Secondary SERP Intent:Intro
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Primary SERP FeatureImagesSummary
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Secondary SERP FeaturePeople also ask
Subtitles that nicely sum up text so someone in a rush can quickly get an understanding of your content
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Tertiary SERP FeatureVideosTakeaways
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Any other SERP Observations:Lots of visuals!Multimedia
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Read/Consume all organic URLs:
Social Share option
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Make note of topics covered:
Relevant next steps
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Make note of multi-media used:
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Scan Ranking URL's DA (on the SERP) with Mozbar
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Can your website's DA compete?Yes
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Page Goal?Get leads for flight training
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Explore & Define FAQs about topic
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Design a scannable content framework
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Value add that other URLs don't currently offer:[secret sauce here]
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Will your page fulfill the primary SERP Intent?Yes
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Tentative Title:Learn The Phonetic Alphabet in 20 minutes or Less!
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Provide succint summary
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CTA:Schedule your free introductory flight today!
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Relevant Next StepsWant to more about aviation language/jargon? [Links to Supporting Content]
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Assign content to be filled outGoose & Maverick
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Edit
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Get page approval
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Publish
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Submit to Google via GSC (and ensure it's been added to your sitemap)
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Monitor position & traffic
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Build out supporting content
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Repurpose Content into a:
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Slideshare
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YouTube video
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Tweet thread
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Pin on Pinterest
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LinkedIn Post
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Instagram Story/Post
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GMB Post (if applicable)
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Reddit post
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Quora Answer
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Evaluate which platforms sent the highest quality traffic:[date here]
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Which external platforms brought in the most qualified traffic (via GA referrals)?
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Reevaluate the SERP & improve content (rinse & repeat)
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