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Demand CreationMetric GoalsStrategyChannelsFunnel StageContent
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Brand / Category / Product video viewsVideo MarketingLinkedin, Meta, Rollworks, Tiktok, TwitterTop of FunnelBrand / Category Videos
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Blog post visitsSocial AwarenessYour WebsiteCategory Specific Blog Content
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Podcast listensPodcastsSpotify, IHeartRadio, WebsiteeBooks
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Community awarenessCommunity BuildingSlack, Discord, RedditCategory Research Papers / Industry Reports
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Organic Website TrafficThought LeadershipListicles
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Website Traffic from SocialBuying Guides
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Infographics
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Demand CaptureMetric GoalsStrategyChannelsFunnel StageContent
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ConversionsPay Per Click (PPC)Google, Meta, Linkedin and MicrosoftMid FunnelVideo Demos
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Newsletter SignupsReTargetingRollworks, Google Ads, Microsoft AdsInteractive Demos
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Contact Us FormsDisplay AdsVideo AdsROI Calculators
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Pricing RequestsVideo AdsFree / Limited Trials
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Demo RequestsProspecting Email
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Community Sign-Ups
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Demand AccelerationMetric GoalsStrategyChannelsFunnel StageContent
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MQLsEmailsHubspotBottom of FunnelProduct Marketing Videos
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MQL to SQLLinkedin InmailsSalesforceCompetitor Matrix
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SQLsTextLinkedinTestimonials
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Pipeline RevenueCustomer Reviews
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3rd Party Social Proof
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