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SEO Audit Checklist 2024
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Audit AreaKey ActionsTools to UseAction/Deliverables
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1. Website Performance- Test page load speed for desktop and mobile.
- Identify issues slowing down the site (JavaScript, CSS, images, etc.).		Google PageSpeed Insights, GTmetrix
Identify slow-loading pages, performance issues and provide actionable recommendations for improving speed (e.g., image compression, caching).
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2. Mobile-Friendliness- Test the responsiveness of pages on mobile device.
- Check layout issues, font size, and clickable elements.		LighthouseIdentify non-mobile-friendly pages, suggest fixes such as responsive design, or AMP (Accelerated Mobile Pages).
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3. Crawlability- Check for any blocked URLs or crawling issues.
- Ensure there are no unnecessary redirects or broken links.		Google Search Console, Screaming FrogReport on any blocked URL's, suggest the removal of redirects, and highlight any 404 errors.
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4. Indexing - Verify the correct pages are indexed.
- Ensure important pages are not blocked by robots.txt or noindex tags.		Google Search Console, Screaming FrogFind out the ist of pages not indexed and recommendations to fix indexing issues, including sitemap updates.
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5. On-Page SEO - Audit meta titles, descriptions, URL's, Alt Images, and headers for optimization.
- Check keyword usage (avoid keyword stuffing).		Rank Math SEO, Screaming FrogRecommendations to improve or rewrite titles, descriptions, alt images, URL's, contents, and headers to be more keyword-optimized.
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6. Content Optimization - Analyze the quality of content (relevance, depth, and keyword targeting).
- Check for duplicate content.		Copyscape, Grammarly, SEMrush Content AuditSuggestions for content enhancement, gap identification, and recommendations for removing or updating duplicate content.
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7. Keyword Research - Analyze current keyword rankings and search volume.
- Find keyword opportunities related to business and competitors.		SEMrush, UberSuggest, Google Keyword PlannerKeyword opportunities for both short-tail and long-tail keywords, and strategies to improve rankings for existing target keywords.
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8. URL Structure - Check for clean, concise URLs that include target keywords.
- Look for URLs with session IDs or unnecessary parameters.		Screaming Frog, AhrefsRecommendations to simplify URLs and ensure they are keyword-optimized.
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9. Backlink Profile - Analyze the quantity and quality of backlinks.
- Identify toxic or spammy backlinks.		Ahrefs, Moz, SEMrush, UberSuggestInsights into improving backlink profile (suggesting high-authority websites for link-building) and disavowing toxic links.
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10. Image Optimization- Check if images have alt text and are properly compressed.
- Review file names for relevancy and keyword inclusion.		Screaming Frog, TinyPNG Identify the list of images that require optimization, including image size compression and alt text improvement.
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11. Internal Linking- Audit internal link structure to ensure relevance and ease of navigation.
- Look for orphan pages (pages with no internal links).		Screaming Frog, AhrefsProvide recommendations for improving internal linking (adding links to orphan pages, updating broken links).
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12. Technical SEO- Check HTTPS (SSL certificate) for secure browsing.
- Verify sitemap.xml and robots.txt functionality.
- Identify server errors. 404, 500		Screaming Frog, Google Search Console, SSL LabsProvide a report on technical health (missing SSL certificate, sitemap errors, robots.txt issues, server errors).
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13. Schema Markup - Verify the implementation of structured data (schema.org).
- Check for any missing or incorrect schema types (Product, Review, FAQ, etc.).		Google Structured Data Testing Tool, Technicalseo.com, Screaming FrogActionable steps to implement additional schema types (e.g., review schema, local business schema) for rich snippets.
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14. Site Architecture - Audit the site’s navigation for user-friendliness.
- Check for breadcrumb navigation and silo structure.		Screaming FrogRecommendations for improving site structure to enhance user experience and search engine crawlers.
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15. Local SEO- Audit Google My Business and local citations.
- Check NAP (Name, Address, Phone) consistency across directories.		BrightLocal, Moz Local, Google My Business (GMB)Recommendations to improve local SEO (updating GMB profile, correcting NAP issues), keyword optimization.
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16. User Experience - Analyze bounce rates and time on page.
- Check for any usability issues that could affect user engagement.		Google Analytics, HotjarInsights into user engagement and actionable improvements to enhance UX (e.g., content restructuring, call-to-action adjustments).
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17. Competitor Analysis- Analyze competitor websites for SEO performance and backlink strategies.
- Compare keyword rankings and traffic.		SEMrush, Ahrefs, SpyFuA competitor comparison report with insights into areas where your client can outperform competitors.
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18. Analytics and Conversion Tracking- Review conversion tracking setup (goals, eCommerce, etc.).
- Audit event tracking to ensure key interactions are being captured.		Google Analytics, Tag ManagerActionable steps for improving tracking accuracy and conversion rates (setting up goals, funnel analysis, etc.).
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19. Site Security- Check for any security vulnerabilities (e.g., outdated plugins, weak passwords).
- Ensure site is protected from hacking attempts.		SitelockProvide a report with any vulnerabilities and suggestions for improving site security.
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20. Social Media Integration- Review how social media is integrated into the site.
- Check for social sharing buttons, Open Graph tags, and Twitter Cards.		Facebook Sharing Debugger, Twitter Card ValidatorRecommendations to enhance social media presence, including adding Open Graph tags, Twitter Cards, and social sharing options.
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21. E-A-T Factors (Expertise, Authority, Trust) - Evaluate the site's content for E-A-T quality signals.
- Check for author credentials and trustworthiness signals.		Google Search Console, SEMrushProvide recommendations to improve E-A-T factors (e.g., adding author bios, citations, or trust signals).
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