Camp Marketing Analysis
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1
MonthAdCostImpressionsClicksLeads (email)ConversionsConversion rate (impressions)Conversion rate (clicks)Cost per Conversion
2
FebruaryEmail newsletter$252,012 80140.7%17.5%$1.79
3
FebruaryActivityHero$3156$52.50
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FebruaryGoogle$6754,641 30890.2%2.9%$75.00
5
FebruaryFacebook$1002,985 1010.0%10.0%$100.00
6
February
Local parent magazine
$1,0255,000 30.1%$341.67
7
MarchEmail newsletter$252,050 85150.7%17.6%$1.67
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MarchActivityHero$4208$52.50
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MarchGoogle$6404,342 29280.2%2.7%$80.00
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MarchFacebook$1105,686 4810.0%2.1%$110.00
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MarchCamp fair$250250 2520.8%$125.00
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March
Local parent website
$2509011.1%$250.00
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Season totalEmail newsletter$464,062 483 290.7%6.0%$1.59
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ActivityHero$7350 014$52.50
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Google$2648,983 600170.2%2.8%$15.53
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Facebook$1748,671 17220.0%1.2%$87.00
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Camp fair$225250 4520.8%$112.50
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Local parent website
$31915610.6%$318.50
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Local parent magazine
$1,0255,000 -30.1%$341.67
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