Digital Publishing 101

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P
1			Distribution		Features						Production Considerations
2			Vendor	Devices	Adaptable Text	Video / Audio	Animation / Dynamic Graphics	Geolocation	Reader Feedback / Participation	Scripting / Interactivity	Technical Skills Necessary	Production Timeline	Cost	Pros	Cons	Speakers

3	Web Book	HTML5/CSS/JS	Self	Any device with a modern browser	Yes	Yes	Yes	Limited	Yes	Yes	High	1 year	$5–50K	Lots of flexibility; open formats; as universal as a website	No sales venues; difference between website and publication not clearly defined	Greg Albers, Digital Publications Manager, Getty Publications (galbers@getty.edu / @geealbers)
4	App	Apple iOS	Apple (App Store)	iPad/iPhone	Yes	Yes	Yes	Yes	Yes	Yes	Extreme	1 year	$10–100K	Beautiful product, highly interactive, proven sales channels	High cost of production; a book's place in the app ecosystem isn't clear	Edyta Lewicka, Designer, Potion (edyta@potiondesign.com)
5	App	Android APK	Google	Android smartphones and tablets; many color e-readers	Yes	Yes	Yes	Yes	Yes	Yes	Extreme	1 year	$10–100K			Edyta Lewicka, Designer, Potion (edyta@potiondesign.com)
6	Hybrid E-Book/App	Adobe DPS	Apple (App Store or Newsstand); Google	iPad and Android tablets	Yes	Yes	Yes	Yes	Limited	Limited	Moderate	6–12 months	$2–5K	Interactive app-like experience; works within existing workflows; moderate cost	Only optimized for reading and distribution on particular devices (walled garden)	Tina Henderson, Digital Publishing Consultant and Production Artist (tina@tpub.net / @tinahender)
7	Hybrid E-Book/App	iBooks Author	Apple (iBookstore)	iPad	Limited	Yes	Yes	Unknown	Yes	Limited	Low	3–6 months	$0–5K
8	Fixed Format E-Book	FXL	Apple, Amazon, B&N and Kobo (each offers its own FXL option)	Color e-readers; iPad and Android tablets.	No	Limited	Yes	Yes	Limited	Limited	Moderate	3–6 months	$0–2K	Brings print layout design to e-reading devices; low production cost	Not optimized for reading on devices; limited in interactivity
9	Fixed Format E-Book	PDF	Self; Scribd; Library vendors (ebrary, OverDrive, etc ...)	Nearly any device	No	Limited	No	No	Limited	No	None	1–3 months	$0–500	Truly universal; easy to create	No real interactivity; not optimized for multi-device reading
10	Reflowable E-Book	EPUB	Apple (iBookstore), B&N, Google, Kobo, Ingram, and other vendors	Color and b&w e-readers	Yes	Limited	No	Yes	No	Limited	Low	1–3 months	$0–2K	Wide distribution with proven sales channels; low production cost	Only modest design control; limited in interactivity	Elisa Leshowitz, Director of Publishing Services, ARTBOOK / D.A.P. (eleshowitz@dapinc.com)
11	Reflowable E-Book	MOBI	Amazon	Kindles	Yes	Limited	No	No	No	Limited	Low	1–3 months	$0–2K		Only modest design control; limited in interactivity
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13			https://docs.google.com/spreadsheets/d/1xzZnT6TDPw-7nnrffDeNhdJ0w3wQdUweBHGfzQMEpCk/edit?usp=sharing
14			Greg Albers \| @geealbers \| Getty Publications \| June 2014
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16			Web Resources		Training			Conferences			Additional Resources
17
18			Beyond the Printed Page		lynda.com			Museum Computer Network			EPUB (International Digital Publishing Forum)			BISG Guide to Fixed Layout	HPUB / Baker Framework
19			digitalpublishingbliki.com		lynda.com			mcn.edu			http://idpf.org/epub			http://is.gd/bisgfxl	bakerframework.com
20			A blog about digital publishing in museums, a wiki resource and a growing community. The site was started by Liz Neely and Amy Parkolap at the Art Institute of Chicago, and welcomes contributors and members. Come join us!		A wide range of training videos available with a monthly subscription covering all ability levels. Includes InDesign to EPUB, Fixed Layout ebooks, iBooks Author; not to mention HTML/CS/JS and a full range of web technologies.			Museum technology with an increasing amount of publishing coverage. Also a good place to see what other tech (mobile, web, 3d, etc...) museums are working on. Museums and the Web is another related conference.
21											Amazon (esp. Kindle Publishing Guidelines in right column)			iBooks Author support	OSCI Toolkit
22											Amazon (esp. Kindle Publishing Guidelines in right column)			http://is.gd/ibasupport	oscitoolkit.org
23											http://is.gd/kindleguide
24														DPS Step-by-Step Guide	Scalar
25											Apple (have to sign up with iTunes Connect to get their specs)			http://is.gd/dpsguide	http://scalar.usc.edu
26			Twitter		O'Reilly Media			Books in Browsers
27			#digpublishing / #eprdctn		oreilly.com			booksinbrowsers.org			https://itunesconnect.apple.com			DPS Tips app	Atlas
28			Two good hashtags to follow. The first an extension of the Beyond the Printed Page blog, the second a more general community of active and knowledgable independent e-book producers.		A range of books and other training materials on digital publishing and web development topics. Also a leader in the field of digital publishing: atlas.oreilly.com and www.safariflow.com.			Small annual conference in its fifth year focused on the leading edge of digital publishing thinking and tech. Originally sponsored by the Internet Archive and now by the Frankfurt Book Fair and the Hypothes.is Project						http://is.gd/dpstips	http://atlas.oreilly.com
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30															Digital Publishing Toolkit
31															github.com/DigitalPublishingToolkit
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35			This chart was created for "Digital Publishing 101: The Complete Picture from EPUB to App", a panel at the National Museum Publishing Seminar (Boston, June 12–14, 2014). Read more about it at the Beyond the Printed Page blog: http://bit.ly/1m7aZim