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SEO Campaign Template
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Directions
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Before Starting
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1. Make a copy of this file for yourself. Go to File > Make a Copy. This version is view only until you make a copy.
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2. Goal of this document is to document your campaign efforts from start to finish. A lot of tasks may be completed outside of this document. Use this to document and track your progress within a centralized location.
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3. Directions for each tab are outlined below.
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4. If you have any questions reach out to me at @kac4509 or kcunningham@adeptmarketing.com
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1. Campaign Goals
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1. Input all of your campaign goals within this document. Information may come from multiple stakeholders.
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2. A questionnaire has been made to support this tab if needed. Share the questionnaire with the stakeholders to gather more information.
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Example starting questionnaire. Adjust as needed.
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2. Audit
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1. Use your campaign goals to identify current related content to audit.
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2. Crawl pages with Screaming Frog with the GA & GSC API integrations turned on. Export and paste into the document within the respective columns..
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3. If you don't have Screaming Frog (it is available for free for up to 500 URLS) then proceed with filling in the data another way. Not all columns are needed during this step if you are doing it manually.
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4. Export SEMrush keywords and paste into the "Paste Current SEMrush Keywords Here" tab. This will trigger a function that shows how many keywords are found per page on the audit tab. If you don't have SEMrush then skip this step.
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5. Go through every related page and audit for content, SEO elements, and engagement. Take detailed notes since these insights will drive your strategy.
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3. Keyword Research
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1. Perform keyword research however you prefer. Document your findings here as your see fit.
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2. Include all relevant keyword data you prefer.
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4. Keyword Modifiers
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1. Document your keyword intent modifiers here for reference. Use this to group your mapped keywords for tracking.
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I've build a template to automatically bucket your keywords into intent groups in excel. Get the free template here.
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5. Keyword Mapping
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1. Use your keyword research to priortize keywords during the keyword mapping stage.
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2. Fill in your priority keywords and the target URL you would like to rank. Include your ideal CTA for that page if applicable.
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3. Add related tags to bucket keywords into topical groups for easier analysis within your tracking tool.
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4. Import your list and tags into the keyword tracking tool of your choice. I recommend Stat, SEMrush, and Moz depending on your needs.
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5. Gather keyword data and analyze universal results and organic opportunity. Use these insights to drive your strategy.
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6. Action Plan
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1. Build our your action plan based on the completed research.
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2. This action plan will become the roadmap for your strategy. Be sure to include priority, effort levels, and dependincies at the start to help drive the roadmap.
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3. Adjust the action plan details to your specific needs.
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For more on SEO action plans.
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7. Performance Tracking
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1. This tab is meant to document every piece of content you've optimized or added in order to track performance.
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2. Document every page, an overview of the goals, and links to optimization notes for reference.
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3. Use Supermetrics, Blockspring, or another automated GA API tool to make this update automatically or manually update.
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8. Sample Client Report
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1. Utilize a similar report format to build an automated client report using supermetrics or blockspring. Build in Google data studio if you don't have access to either tool.
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Learn more about Google Data Studio Here.