Election Unspun Final Report Data
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ABCDEFGHIJKLMNOPQRSTUVWXY
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Campaign BuzzwordsNo.
Party leaders in the news
No.
Prominent in the campaign
No.Who's covering what
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Trust162David Cameron14028George Osborne3684
Policies by news source
Immigration
Health/NHS
Economy
Defence/Fgn Pol
Crime/Justice
Education Welfare EU
Welfare
EU
Environment
Transport
Local Gov
Devolution
Energy
Housing
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Legitimate/"Legitimacy"53Ed Miliband11020Ed Balls1762Daily Mail80912733517141912011264706669525422236202313188
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Red lines39
Nick Clegg4493Tony Blair1651Guardian640107936037387591113724668589258220343332306
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Stumble29Nigel Farage4210Gordon Brown1361FT1331711661210712151444661481154712713461
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Pumped up28Natalie Bennett1018Boris Johnson1312Mirror2437141160329432447341100142132685388101
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Career-defining18
Nicola Sturgeon
2915Theresa May1258Sun158261750263180180133966768263310335
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Bloody lively18Leanne Wood572Alex Salmond1084Times & ST348819223555336970334059228619210216016798
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Vladimir Putin1069Telegraph48497831656933771023501827396234143263331111
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Margaret Thatcher1069Independent368577206152432569932438532820294171188112
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Danny Alexander677Express3133929883442382362042361019846828241
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Star719814910011161481717288498
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Issues of the campaignNo.
Key issue (Economy)
No.
Cumulative party coverage
No.bbc.co.uk316127426695367941015343399510443275441300113
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Immigration4453Unemployment1037Conservative27183ITV.com86435611118221275796410613747484527
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Health/NHS8766Tax avoidance932Labour21777channel4.com566217168513422552020311914
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Economy24647
Cutting the deficit
925Liberal Democrat9631news.sky.com9224268217313615584142665226416140
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Def/Fgn Policy6344Mansion tax675UKIP6609Buzzfeed UK303892212956231391339813
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Crime/Justice5501
Economic growth
643SNP6342HuffPo UK3063531133255207412207234210813913378107
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Education7888Cost of living508Green3294
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Welfare4223Corporation tax488Plaid Cymru1106
Campaign vs. Kardashian
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EU4963DUP712Pair 1
SNP Trident policy: 672 articles
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Environment3520Sinn Fein232
One Direction: 2007 articles
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Transport2495SDLP191Pair 2
EU Referendum: 1608 articles
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Local Gov1383UUP184
Kim Kardashian: 3299 articles
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Devolution2121Alliance157Pair 3
Labour's "Non-dom" tax policy: 361 articles
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Energy2248
Clarkson sacked from Top Gear: 1683 articles
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Housing1375Pair 4
Parties' Tuition Fees policies: 1016 articles
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Celebrity Big Brother: 2702 articles
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Pair 5
Conservative "British Bill of Rights": 41 articles
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Fifty Shades of Grey: 1661 articles
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Leader columnsPos.Neg.
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Conservatives228213213
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Labour91348348
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Lib Dems134646
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UKIP234040
38
Greens41212
39
SNP28282
40
Plaid Cymru022
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