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100 Practical Ideas for Small-Business Blog Posts
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Copyright 2014 Philip Rozek - LocalVisibilitySystem.com
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Post ideaCan be simple or quickSomeone else in your co. might be able to write itCan write follow-up variations or "sequels"Requires extremely little writing
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1. Answer a recent question - “mail bag”-style.xxx
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2. FAQs.xx
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3. Confess a weakness.x
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4. Showcase a new “toy” for your business.xxxx
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5. Profile an employee (new or old).xx
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6. Profile your typical customer - or a handful of common types.x
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7. Discuss a relevant current event.xx
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8. Rant.x
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9. Answer fan mail. (Don’t just be self-congratulatory.)xxx
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10. Answer hate-mail.xx
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11. Review a product.xx
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12. Compare multiple products.xx
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13. Explain a law or regulation.xxx
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14. Expose a scam.xx
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15. Showcase a job.xxxx
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16. Interview someone. (A competitor, a customer, or someone else.)x
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17. Roundup of others’ posts or resources.xxxx
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18. Cool photo(s) or video(s).xxxx
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19. Pose questions to anyone who’s reading - ask for feedback, suggestions, questions. Get a little conversation going.xxx
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20. News in your industry or city.xxx
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21. Riff off of a competitor’s post, article, or public statement.xx
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22. Talk about your heroes.x
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23. Give a rallying cry for a charity.xxx
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24. Other than making money and providing good service, what’s your “mission”?xx
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25. How will you know if you’ve succeeded or failed at your “mission”?
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26. What’s a book that’s helped your business - and that might help your customer / reader?xx
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27. Is there a disproportionately busy season your business - and if so, why?xx
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28. Is your work becoming a “lost art” - or are new practitioners (good or bad) popping up left and right?
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29. How close are you to your 10,000 hours?
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30. Tell a piece of family lore.x
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31. Describe your training in-detail - and preferably tell a story about it.x
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32. Commission an artist to draw a comic (that you think of).x
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33. Tell how your business got its name (assuming it’s an interesting story and not an SEO move).x
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34. Share a (former) secret.x
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35. Describe a local / community event you went to.xx
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36. Describe an industry event you went to.xx
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37. Tell the story of how you got into the business you’re in.
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38. A wish-list of tools that haven’t been invented for your industry.xxx
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39. Describe your hiring process.x
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40. In what ways are you totally paranoid (in a good way) about safety?xx
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41. Describe regulations you wish there were.x
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42. Typical conversation between you and ___.x
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43. How to pick out a ___.xxx
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44. Changes you’d love to see in your industry.x
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45. To what extent are there marketers who specialize in marketing businesses like yours? What do you think of them?
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46. What have you learned in the past year?xx
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47. What’s hard or impossible to know about a job, project, or customer until you start?x
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48. How did you turn an unhappy customer into a happy one?x
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49. What are some services you’d like to offer?xx
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50. Complain about a storm or other recent weather event.xx
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51. What’s something about your work that drives you crazy every day?x
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52. In what ways are some businesses like yours really behind-the-times?xx
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53. When do you refer a customer (or potential customer) to someone else?xx
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54. If you were to retire today, what words of advice would you give your #2?x
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55. What’s the first thing most potential customers ask you?xx
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56. Open letter.x
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57. Run a contest.xx
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58. Lessons from __ years in the business.x
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59. Describe your typical day (or have an employee do it, if his/hers is more interesting).xx
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60. Show internal documents - stuff you use in your organization.xxxx
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61. Your industry predictions (or speculation).x
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62. Recap a year.xxx
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63. What's a horror story or "close call"?xx
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64. How you’ve addressed common complaints - your customers’ or just in your industry.xxx
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65. Regional differences between businesses in your industry.xx
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66. Myths in your industry.xx
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67. Common misconceptions customers have about your industry.xx
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68. Checklist.xxxx
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69. Your family-history in the industry.xx
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70. Talk about your technology, equipment, tools, or techniques.xx
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71. If you had to start all over again, what would you do differently?
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72. How your customer might justify the short-term costs of your services (to a spouse, employee, or partner).x
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73. Why, exactly, are your costs higher or lower than others’?x
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74. Good habits and bad habits of business owners in your industry.xx
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75. Pros and cons of working with a specialist in your industry (whether or not you are one), versus with a "jack of all trades."xx
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76. Mistakes customers make in choosing a company like yours.xx
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77. Common clean-up jobs: what are messes caused by other companies that you’ve had to remedy?x
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78. How long do employees stay in companies like yours? What’s the churn rate? Why?x
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79. How does your type of business differ in other countries?xx
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80. Different schools of thought in your industry. (What's yours?)xx
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81. Legislation that you support or oppose - and why.xxx
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82. Questions you ask your customers (or potential customers).xx
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83. When you turn away a potential customer.xx
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84. Insurance coverage of your services.xxx
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85. Financing options for your services.xxx
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86. What’s the toughest or easiest part of your work?xx
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87. What do your customers have a hard time doing?xx
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88. Describe your Customer from Hell.x
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89. Describe your ideal customer.xx
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90. To what extent do customers expect to work with you? (Or do they think, “Oh, I’ll never need that”?)x
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91. What’s different between people who’ve been in your industry forever and those just starting out?xx
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92. What part(s) of your character did you have to overcome to become good at your work?
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93. What’s a way your customers can barter with you?xxx
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94. What’s the best suggestion you’ve ever gotten from a customer?xx
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95. How do you “take your work home” with you? (Do you talk about it over dinner, do you stay up late reading about it, etc.?)
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96. Describe a time you did some public speaking on your industry.xx
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97. What questions do your kids ask you about your work?x