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 Quarterly and Annual Summary
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QUARTERLY SUMMARY202120222023
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Q2Q3Q4Q1Q2Q3Q4Q1
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Gross Revenue 639,080 1,109,397 2,310,225 400,000 300,000 300,000 300,000 200,000
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Net Revenue 3,625 11,094 $2,282,884 $389,351 $292,980 $293,254 $293,476 4,248
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(-) COGS 635,455 1,098,303 641,183 383,375 250,401 236,100 228,333 195,752
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Gross Profit($631,831)($1,087,209)$1,641,701 $5,976 $42,579 $57,155 $65,143 ($191,503)
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Gross Margin(17432%)(9800%)72% 2% 15% 19% 22% (4508%)
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Personnel$102,697 $155,817 $177,425 $236,567 $177,425 $177,425 $177,425 $118,283
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Ad Spend$209,315 $318,922 859,276 200,000 150,000 150,000 150,000 100,000
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Other Overhead$100,000 $150,000 290,829 427,894 320,930 320,933 320,935 213,958
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 Total Operating Expenses$430,366 $653,722 $1,327,530 $864,460 $648,355 $648,358 $648,360 $432,241
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Operating Income($1,062,197)($1,740,931)$314,171 ($858,484)($605,775)($591,203)($583,217)($623,744)
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 Operating Margin(29306%)(15693%)14% (220%)(207%)(202%)(199%)(14682%)
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Total Transactions 10,598 14,384 29,071 15,213 10,029 9,637 9,320 6,069
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AOV (end of period) $ 80.37 $ 100.00 $ 70.00 $ 70.00 $ 70.00 $ 70.00 $ 70.00 $ 70.00
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CAC (end of period) $ 36.20 $ 50.00 $ 35.00 $ 35.00 $ 35.00 $ 35.00 $ 35.00 $ 35.00
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LTV (end of period) $ 116 $ 145 $ 101 $ 101 $ 101 $ 101 $ 101 $ 101.16
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LTV/CAC (end of period)3.21x2.89x2.89x2.89x2.89x2.89x2.89x $ 2.89
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ANNUAL SUMMARY202120222023
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Gross Revenue 4,058,702 1,300,000 200,000
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Net Revenue 2,297,602 1,269,061 4,248
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(-) COGS 2,374,941 1,098,208 195,752
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Gross Profit($77,339)$170,853 ($191,503)
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Gross Margin(3%)13% (4508%)
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Personnel$435,939 $768,842 $118,283
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Ad Spend$1,387,513 $650,000 $100,000
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Other Overhead$540,829 $1,390,691 $213,958
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 Total Operating Expenses$2,364,281 $2,809,532 $432,241
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Operating Income($2,441,620)($2,638,679)($623,744)
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 Operating Margin(106%)(208%)(14682%)
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Total Transactions 54,054 44,198 6,069
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AOV (end of period) $ 70.00 $ 70.00 $70.00
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CAC (end of period) $ 35.00 $ 35.00 $35.00
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LTV (end of period) $ 101 $ 101 $101.16
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LTV/CAC (end of period)2.89x2.89x2.89x
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