Ellen Von Wiegand - Marketing Plan
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How often? (Ultimate Goal)
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Newslettersonce a month, plus announcements for events & launches
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PR & Influencers*2-3 features a month
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followup one week after original pitch, followup 2 weeks after 1st followup (subsequent followups every 2-4 weeks)
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Instagramstrive to post every other day (and 10 minutes to interact every day)
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Launchingtry to launch a piece or a collection 2-3 times a year (big launches - fill in with small launches too though)
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Licensing*strive for 8-12 contracts at a time
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followup one week after original pitch, followup 3 weeks after 1st followup (subsequent followups every month)
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Wholesale*strive for 5+ shops at a time
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Followups with Potential Customers
all of them every 2-3 months
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Followups with Past Customersall of them every 9-14 months unless they stop responding/interacting with you
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Collaborations with Interior Designers
pitch 2 a month, followup with each every 3-4 months, and don't stress about the results
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Collaborations with Businesses*as opportunities arise that fit, maybe 2-3x a year
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Paid Ads
when funds permit, try to do an ad for a week at a time & twice a quarter until you find one with worthwhile ROI
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Giveawaysonce a year or less
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(if you're launching something new, you might do an extra giveaway to coincide with the launch)
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*In most of these, you need to pitch at least 5 times to get one yes
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