ABCDEFGH
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"T" Timing & Pricing Strategy
Crunch Time Launch Schedule
Bestselling Book Blueprint
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*Click "File," and then "Make a Copy..." to edit this for yourself!*
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KINDLE LAUNCH WEEK + 2SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY
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9/209/219/229/239/249/259/26
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• Get Your Amazon.com,
KDP.Amazon.com,
affiliate-program.amazon.com accounts created
Start asking people to join your launch team!
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• Finish Cover Design!
[get feedback from our private group and publicly]
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• Final editing/formatting your book
[you only need the Kindle .mobi/.epub for now]
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• Share, ask for feedback, engage in groups to be visible
["A" Attraction-Based Marketing]
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KINDLE LAUNCH WEEK + 1SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY
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9/279/289/299/3010/110/210/3
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• Do your research for categories ["C" Categories] - very important -
and Keywords ["K"]
GET YOUR BOOK INTO KDP!
• Upload final draft into KDP!
• Doublecheck your categories again
if you researched earlier
• Compelling copy for book description
• Keywords
• Publish book and make it live!
• Create AuthorCentral.com acct. (only possible once the book is live on Amazon)
Email launch team -- be ready for Tuesday!• Final checks
• Create short links to your books! (I use "Pretty Links" plugin for WordPress - free version)
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• Share, ask for feedback, engage in groups to be visible
["A" Attraction-Based Marketing]
• Once book is live on Amazon, get one sale (to start it in motion eligible for ranking)...but do NOT announce it publicly• Once the book is showing its ranking, contact tech support to move you into the 10 categories you want• Share, ask for feedback, engage in groups to be visible
["A" Attraction-Based Marketing]
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KINDLE LAUNCH WEEKSUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY
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10/410/510/610/710/810/910/10
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• Final *small* edits on listing copy
• Make sure categories are updated
Email launch team -- be ready tomorrow!PUBLIC LAUNCH!!
Kindle Only
• Remember 9 places to look for screenshots on launch
*manually change price up*If you are in KDP Select, you can do 'free promo' and 'countdown deals' if you like.
[But I like to hit my bestseller goals first!]
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• Share, ask for feedback, engage in groups to be visible -- TEASE OMG LAUNCH!SHARE LIKE CRAZY.
• 1-to-1 message and ask everyone to buy for just $0.99 'today only'

After people buy,
• ask them for a review ["R"] and to click through your book on their device ["K"]
• Publicly thank everyone and share screenshots with results
• Privately thank people and share screenshots with results
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WAIT A COUPLE OF WEEKS!

1. To give yourself time to catch your breath
2. To stop 'promoting' and give your audience a break from seeing promo posts
3. To plan out a print launch (can do through KDP for soft-cover) and other fun specials (possible if you are in KDP Select)
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PRINT LAUNCH WEEK
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SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY
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11/811/911/1011/1111/1211/1311/14
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order a proof copyStart asking people to join your launch team!
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• Share, ask for feedback, engage in groups to be visible
["A" Attraction-Based Marketing]
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PRINT LAUNCH WEEK
+1
SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY
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11/811/911/1011/1111/1211/1311/14
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• Do your research for categories ["C" Categories] and Keywords ["K"]review proof copy and make any final changes to the cover and/or book interiorGET YOUR BOOK INTO KDP!
• Upload final draft into KDP for paperback [.PDF]
• Upload final cover design (front, spine, back) [.PDF]
• Compelling copy for book description [print book requires basic HTML to look good]
• Publish book and make it live!
order an Author copy (won't have the strip on it saying 'not for resale') - great for photoshoots, book signings, selling in person, and gifts
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• Share, ask for feedback, engage in groups to be visible
["A" Attraction-Based Marketing]
• Once book is live on Amazon, get one sale (to start it in motion eligible for ranking)...but do NOT announce it publicly• Once the book is showing its ranking, contact tech support to move you into the 10 categories you want
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PRINT LAUNCH WEEKSUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAY
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11/811/911/1011/1111/1211/1311/14
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• Make sure your ebook and paperback book are linked on the same product page. If not, reach out to tech support to sync.Email launch team -- be ready tomorrow!PUBLIC LAUNCH!
Print Book
• Remember 9 places to look for screenshots on launch
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• Share, ask for feedback, engage in groups to be visible -- TEASE OMG LAUNCH!SHARE LIKE CRAZY.
• 1-to-1 message and ask everyone to buy for just $X 'today only' (price as low as you can go for print - depends on book size)
*If you are in KDP Select, you can do 'free promo' days for Kindle and 'countdown deals' if you like.

Keep using options like this as an excuse to promote your book again and give it more exposure.
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After people buy,
• ask them for a review ["R"]