Generic Email KPIs

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE	AF	AG	AH	AI	AJ	AK	AL	AM
1			Data Location	August 2024			September 2024			October 2024			November 2024			December 2024			January 2025			February 2025			March 2025			April 2025			May 2025			June 2025			July 2025
2				AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total	AB Test#1: Question	AB Test#2: List	Total
3	Email	Average Open Rate	Klayvio	72	72	144	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8	73.9	73.9	147.8
4		Average Click Rate	Klayvio	1.8	1.8	3.6	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8	1.9	1.9	3.8
5		Unsubscribe Rate	Klayvio	1.44	1.44	2.88	2	2	4	2	2	4	2	2	4	2	2	4	2	2	4	2	2	4	2	2	4	2	2	4	2	2	4	2	2	4	2	2	4
6		Revenue	Klayvio	1500	1500	3000	2000	2100	4100	2000	2100	4100	2000	2100	4100	2000	2100	4100	2000	2100	4100	2000	2100	4100	2000	2100	4100	2000	2100	4100	2000	2100	4100	2000	2100	4100	2000	2100	4100
7		Spam Report Rate	Klayvio	1.2	1.2	2.4	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8	1	0.8	1.8
8		Open Rate % Change MoM					3%	3%	3%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
9		Click Rate % Change MoM					5%	5%	5%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
10		Unsubscribe % Change MoM					28%	28%	28%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
11		Revenue % Change MoM					25%	29%	27%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
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