Product Launch Marketing Plan

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4	Product Launch Marketing Plan									3/8/2023
5	Color	WBS Number			Task name / Title	Assigned to	Planned start date	Planned end date	Deadline	Progress (%)	Duration (hours)	Estimated hours	Time log (minutes)	Status	Priority	Task description	Cost	Actual cost
6		1	Executive summary				3/9/2023	3/14/2023		0	24	0	0				0	0
7		1.1		Objectives of plan			3/9/2023	3/10/2023		0	8	0	0	Open	Medium		0	0
8		1.2		Challenges of organization			3/10/2023	3/11/2023		0	8	0	0	Open	Medium		0	0
9		1.3		Expectations if marketing plan was successful			3/11/2023	3/12/2023		0	8	0	0	Open	Medium		0	0
10		1.4		Alignment			3/12/2023	3/13/2023		0	0	0	0	Open	Medium		0	0
11		1.5		Mission			3/13/2023	3/14/2023		0	0	0	0	Open	Medium		0	0
12		2	Target markets				3/15/2023	3/18/2023		0	24	0	0				0	0
13		2.1		Demographics			3/15/2023	3/16/2023		0	8	0	0	Open	Medium		0	0
14		2.2		Lifestyle			3/16/2023	3/17/2023		0	8	0	0	Open	Medium		0	0
15		2.3		Actions			3/17/2023	3/18/2023		0	8	0	0	Open	Medium		0	0
16		3	Organization’s strategies and plans				3/19/2023	3/24/2023		0	24	0	0				0	0
17		3.1		New products, markets			3/19/2023	3/20/2023		0	0	0	0	Open	Medium		0	0
18		3.2		Promotions			3/20/2023	3/21/2023		0	0	0	0	Open	Medium		0	0
19		3.3		Expansion			3/21/2023	3/22/2023		0	8	0	0	Open	Medium		0	0
20		3.4		Assessment			3/22/2023	3/23/2023		0	8	0	0	Open	Medium		0	0
21		3.5		Current marketing efforts			3/23/2023	3/24/2023		0	8	0	0	Open	Medium		0	0
22		4	Marketing metrics- performance/interactivity				3/25/2023	3/29/2023		0	16	0	0				0	0
23		4.1		Search Engine positioning (for keywords )			3/25/2023	3/26/2023		0	8	0	0	Open	Medium		0	0
24		4.2		Analytics			3/26/2023	3/27/2023		0	0	0	0	Open	Medium		0	0
25		4.3		Facebook Insights/ likes			3/27/2023	3/28/2023		0	0	0	0	Open	Medium		0	0
26		4.4		Twitter activity			3/28/2023	3/29/2023		0	8	0	0	Open	Medium		0	0
27		5	Industry analysis				3/30/2023	4/5/2023		0	32	0	0				0	0
28		5.1		SWOT situational analysis			3/30/2023	3/31/2023		0	8	0	0	Open	Medium		0	0
29		5.2		Competitor analysis and environment			3/31/2023	4/1/2023		0	8	0	0	Open	Medium		0	0
30		5.3		Consumer analysis (different behaviors of target markets )			4/1/2023	4/2/2023		0	8	0	0	Open	Medium		0	0
31		5.4		Market research/Consumer insights			4/2/2023	4/3/2023		0	0	0	0	Open	Medium		0	0
32		5.5		focus group			4/3/2023	4/4/2023		0	0	0	0	Open	Medium		0	0
33		5.6		If service organization			4/4/2023	4/5/2023		0	8	0	0	Open	Medium		0	0
34		6	Service blueprint				4/6/2023	4/8/2023		0	16	0	0				0	0
35		6.1		Service gap analysis			4/6/2023	4/7/2023		0	8	0	0	Open	Medium		0	0
36		6.2		Summarize challenges			4/7/2023	4/8/2023		0	8	0	0	Open	Medium		0	0
37		7	Brand Blueprint				4/9/2023	4/17/2023		0	40	0	0				0	0
38		7.1		Brand Personality– How to get your brand unstuck?			4/9/2023	4/10/2023		0	0	0	0	Open	Medium		0	0
39		7.2		Current image, mindset, behavior			4/10/2023	4/11/2023		0	0	0	0	Open	Medium		0	0
40		7.3		Desired behavior			4/11/2023	4/12/2023		0	8	0	0	Open	Medium		0	0
41		7.4		Challenges to overcome			4/12/2023	4/13/2023		0	8	0	0	Open	Medium		0	0
42		7.5		Brand Properties			4/13/2023	4/14/2023		0	8	0	0	Open	Medium		0	0
43		7.6		Product/service features			4/14/2023	4/15/2023		0	8	0	0	Open	Medium		0	0
44		7.7		Logo			4/15/2023	4/16/2023		0	8	0	0	Open	Medium		0	0
45		7.8		Tagline			4/16/2023	4/17/2023		0	0	0	0	Open	Medium		0	0
46		8	Brand Essence				4/18/2023	4/25/2023		0	40	0	0				0	0
47		8.1		Organizational touchstone			4/18/2023	4/19/2023		0	8	0	0	Open	Medium		0	0
48		8.2		Customer insights and key benefit			4/19/2023	4/20/2023		0	8	0	0	Open	Medium		0	0
49		8.3		Recommendations for Clarified Brand			4/20/2023	4/21/2023		0	8	0	0	Open	Medium		0	0
50		8.4		Suggestions for Logo, Tagline			4/21/2023	4/22/2023		0	8	0	0	Open	Medium		0	0
51		8.5		Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)			4/22/2023	4/23/2023		0	8	0	0	Open	Medium		0	0
52		8.6		Universal Selling Points (USP)			4/23/2023	4/24/2023		0	0	0	0	Open	Medium		0	0
53		8.7		Value Proposition			4/24/2023	4/25/2023		0	0	0	0	Open	Medium		0	0
54		9	Brand Blueprint Elements				4/26/2023	5/8/2023		0	72	0	0				0	0
55		9.1		Competitive context			4/26/2023	4/27/2023		0	8	0	0	Open	Medium		0	0
56		9.2		Target markets			4/27/2023	4/28/2023		0	8	0	0	Open	Medium		0	0
57		9.3		Current image, mindset, behavior			4/28/2023	4/29/2023		0	8	0	0	Open	Medium		0	0
58		9.4		Desired behavior			4/29/2023	4/30/2023		0	8	0	0	Open	Medium		0	0
59		9.5		Challenges to overcome			4/30/2023	5/1/2023		0	0	0	0	Open	Medium		0	0
60		9.6		Brand Properties			5/1/2023	5/2/2023		0	0	0	0	Open	Medium		0	0
61		9.7		Brand Essence			5/2/2023	5/3/2023		0	8	0	0	Open	Medium		0	0
62		9.8		Customer insights/benefit			5/3/2023	5/4/2023		0	8	0	0	Open	Medium		0	0
63		9.9		Brand Recommendations (logo, tagline)			5/4/2023	5/5/2023		0	8	0	0	Open	Medium		0	0
64		9.10		Brand Promise			5/5/2023	5/6/2023		0	8	0	0	Open	Medium		0	0
65		9.11		Universal Selling Points			5/6/2023	5/7/2023		0	8	0	0	Open	Medium		0	0
66		9.12		Value Proposition			5/7/2023	5/8/2023		0	0	0	0	Open	Medium		0	0
67		10	Integrated Media Sample				5/9/2023	5/30/2023		0	120	0	0				0	0
68		10.1		Flyers/ brochures			5/9/2023	5/10/2023		0	8	0	0	Open	Medium		0	0
69		10.2		YouTube -Video			5/10/2023	5/11/2023		0	8	0	0	Open	Medium		0	0
70		10.3		Facebook			5/11/2023	5/12/2023		0	8	0	0	Open	Medium		0	0
71		10.4		Twitter			5/12/2023	5/13/2023		0	8	0	0	Open	Medium		0	0
72		10.5		Email blast			5/13/2023	5/14/2023		0	8	0	0	Open	Medium		0	0
73		10.6		Blog			5/14/2023	5/15/2023		0	0	0	0	Open	Medium		0	0
74		10.7		Social bookmarks			5/15/2023	5/16/2023		0	0	0	0	Open	Medium		0	0
75		10.8		Pinterest			5/16/2023	5/17/2023		0	8	0	0	Open	Medium		0	0
76		10.9		Instagram			5/17/2023	5/18/2023		0	8	0	0	Open	Medium		0	0
77		10.10		TV/radio			5/18/2023	5/19/2023		0	8	0	0	Open	Medium		0	0
78		10.11		Infographic			5/19/2023	5/20/2023		0	8	0	0	Open	Medium		0	0
79		10.12		Newspaper			5/20/2023	5/21/2023		0	8	0	0	Open	Medium		0	0
80		10.13		Posters			5/21/2023	5/22/2023		0	0	0	0	Open	Medium		0	0
81		10.14		Newsletter ( online)			5/22/2023	5/23/2023		0	0	0	0	Open	Medium		0	0
82		10.15		Personal networks			5/23/2023	5/24/2023		0	8	0	0	Open	Medium		0	0
83		10.16		friends, family, org.			5/24/2023	5/25/2023		0	8	0	0	Open	Medium		0	0
84		10.17		Local businesses			5/25/2023	5/26/2023		0	8	0	0	Open	Medium		0	0
85		10.18		WOM friends			5/26/2023	5/27/2023		0	8	0	0	Open	Medium		0	0
86		10.19		Events			5/27/2023	5/28/2023		0	8	0	0	Open	Medium		0	0
87		10.20		Past participants/buyers			5/28/2023	5/29/2023		0	0	0	0	Open	Medium		0	0
88		10.21		Partner organizations			5/29/2023	5/30/2023		0	0	0	0	Open	Medium		0	0
89		11	Implementation (What resources)				5/31/2023	6/7/2023		0	40	0	0				0	0
90		11.1		staff			5/31/2023	6/1/2023		0	8	0	0	Open	Medium		0	0
91		11.2		management			6/1/2023	6/2/2023		0	8	0	0	Open	Medium		0	0
92		11.3		staff availability			6/2/2023	6/3/2023		0	8	0	0	Open	Medium		0	0
93		11.4		expertise to implement the plan			6/3/2023	6/4/2023		0	8	0	0	Open	Medium		0	0
94		11.5		outsource elements of plan (use outside vendors)			6/4/2023	6/5/2023		0	0	0	0	Open	Medium		0	0
95		11.6		time			6/5/2023	6/6/2023		0	0	0	0	Open	Medium		0	0
96		11.7		resources (financial)			6/6/2023	6/7/2023		0	8	0	0	Open	Medium		0	0
97		12	Monitoring Evaluation				6/8/2023	6/14/2023		0	32	0	0				0	0
98		12.1		Monitoring metrics			6/8/2023	6/9/2023		0	8	0	0	Open	Medium		0	0
99		12.2		Website - Google Analytics			6/9/2023	6/10/2023		0	8	0	0	Open	Medium		0	0
100		12.3		Social media insights			6/10/2023	6/11/2023		0	8	0	0	Open	Medium		0	0