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Product Launch Marketing Plan11/5/2020
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Color
WBS Number
Task name / Title
Assigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary11/6/202011/11/20200240000
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1.1Objectives of plan11/6/202011/7/20200800OpenMedium00
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1.2Challenges of organization11/7/202011/8/20200800OpenMedium00
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1.3Expectations if marketing plan was successful11/8/202011/9/20200800OpenMedium00
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1.4Alignment11/9/202011/10/20200000OpenMedium00
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1.5Mission11/10/202011/11/20200000OpenMedium00
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2Target markets11/12/202011/15/20200240000
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2.1Demographics11/12/202011/13/20200800OpenMedium00
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2.2Lifestyle11/13/202011/14/20200800OpenMedium00
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2.3Actions11/14/202011/15/20200800OpenMedium00
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3Organization’s strategies and plans11/16/202011/21/20200240000
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3.1New products, markets11/16/202011/17/20200000OpenMedium00
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3.2Promotions11/17/202011/18/20200000OpenMedium00
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3.3Expansion11/18/202011/19/20200800OpenMedium00
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3.4Assessment11/19/202011/20/20200800OpenMedium00
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3.5Current marketing efforts11/20/202011/21/20200800OpenMedium00
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4Marketing metrics- performance/interactivity11/22/202011/26/20200160000
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4.1Search Engine positioning (for keywords )11/22/202011/23/20200800OpenMedium00
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4.2Analytics11/23/202011/24/20200000OpenMedium00
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4.3Facebook Insights/ likes11/24/202011/25/20200000OpenMedium00
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4.4Twitter activity11/25/202011/26/20200800OpenMedium00
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5Industry analysis11/27/202012/3/20200320000
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5.1SWOT situational analysis11/27/202011/28/20200800OpenMedium00
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5.2Competitor analysis and environment11/28/202011/29/20200800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )11/29/202011/30/20200800OpenMedium00
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5.4Market research/Consumer insights11/30/202012/1/20200000OpenMedium00
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5.5focus group12/1/202012/2/20200000OpenMedium00
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5.6If service organization12/2/202012/3/20200800OpenMedium00
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6Service blueprint12/4/202012/6/20200160000
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6.1Service gap analysis12/4/202012/5/20200800OpenMedium00
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6.2Summarize challenges12/5/202012/6/20200800OpenMedium00
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7Brand Blueprint12/7/202012/15/20200400000
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7.1Brand Personality– How to get your brand unstuck?12/7/202012/8/20200000OpenMedium00
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7.2Current image, mindset, behavior12/8/202012/9/20200000OpenMedium00
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7.3Desired behavior12/9/202012/10/20200800OpenMedium00
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7.4Challenges to overcome12/10/202012/11/20200800OpenMedium00
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7.5Brand Properties12/11/202012/12/20200800OpenMedium00
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7.6Product/service features12/12/202012/13/20200800OpenMedium00
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7.7Logo12/13/202012/14/20200800OpenMedium00
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7.8Tagline12/14/202012/15/20200000OpenMedium00
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8Brand Essence12/16/202012/23/20200400000
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8.1Organizational touchstone12/16/202012/17/20200800OpenMedium00
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8.2Customer insights and key benefit12/17/202012/18/20200800OpenMedium00
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8.3Recommendations for Clarified Brand12/18/202012/19/20200800OpenMedium00
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8.4Suggestions for Logo, Tagline12/19/202012/20/20200800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)12/20/202012/21/20200800OpenMedium00
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8.6Universal Selling Points (USP)12/21/202012/22/20200000OpenMedium00
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8.7Value Proposition12/22/202012/23/20200000OpenMedium00
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9Brand Blueprint Elements12/24/20201/5/20210720000
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9.1Competitive context12/24/202012/25/20200800OpenMedium00
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9.2Target markets12/25/202012/26/20200800OpenMedium00
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9.3Current image, mindset, behavior12/26/202012/27/20200800OpenMedium00
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9.4Desired behavior12/27/202012/28/20200800OpenMedium00
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9.5Challenges to overcome12/28/202012/29/20200000OpenMedium00
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9.6Brand Properties12/29/202012/30/20200000OpenMedium00
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9.7Brand Essence12/30/202012/31/20200800OpenMedium00
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9.8Customer insights/benefit12/31/20201/1/20210800OpenMedium00
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9.9Brand Recommendations (logo, tagline)1/1/20211/2/20210800OpenMedium00
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9.10Brand Promise1/2/20211/3/20210800OpenMedium00
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9.11Universal Selling Points1/3/20211/4/20210800OpenMedium00
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9.12Value Proposition1/4/20211/5/20210000OpenMedium00
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10Integrated Media Sample1/6/20211/27/202101200000
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10.1Flyers/ brochures1/6/20211/7/20210800OpenMedium00
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10.2YouTube -Video1/7/20211/8/20210800OpenMedium00
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10.3Facebook1/8/20211/9/20210800OpenMedium00
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10.4Twitter1/9/20211/10/20210800OpenMedium00
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10.5Email blast1/10/20211/11/20210800OpenMedium00
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10.6Blog1/11/20211/12/20210000OpenMedium00
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10.7Social bookmarks1/12/20211/13/20210000OpenMedium00
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10.8Pinterest1/13/20211/14/20210800OpenMedium00
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10.9Instagram1/14/20211/15/20210800OpenMedium00
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10.10TV/radio1/15/20211/16/20210800OpenMedium00
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10.11Infographic1/16/20211/17/20210800OpenMedium00
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10.12Newspaper1/17/20211/18/20210800OpenMedium00
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10.13Posters1/18/20211/19/20210000OpenMedium00
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10.14Newsletter ( online)1/19/20211/20/20210000OpenMedium00
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10.15Personal networks1/20/20211/21/20210800OpenMedium00
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10.16friends, family, org.1/21/20211/22/20210800OpenMedium00
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10.17Local businesses1/22/20211/23/20210800OpenMedium00
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10.18WOM friends1/23/20211/24/20210800OpenMedium00
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10.19Events1/24/20211/25/20210800OpenMedium00
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10.20Past participants/buyers1/25/20211/26/20210000OpenMedium00
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10.21Partner organizations1/26/20211/27/20210000OpenMedium00
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11Implementation (What resources)1/28/20212/4/20210400000
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11.1staff1/28/20211/29/20210800OpenMedium00
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11.2management1/29/20211/30/20210800OpenMedium00
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11.3staff availability1/30/20211/31/20210800OpenMedium00
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11.4expertise to implement the plan1/31/20212/1/20210800OpenMedium00
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11.5outsource elements of plan (use outside vendors)2/1/20212/2/20210000OpenMedium00
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11.6time2/2/20212/3/20210000OpenMedium00
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11.7resources (financial)2/3/20212/4/20210800OpenMedium00
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12Monitoring Evaluation2/5/20212/11/20210320000
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12.1Monitoring metrics2/5/20212/6/20210800OpenMedium00
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12.2Website - Google Analytics2/6/20212/7/20210800OpenMedium00
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12.3Social media insights2/7/20212/8/20210800OpenMedium00