Startup Idea Matrix - B2B Edition
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1
Create a middle or aggregating layerBuild a marketplaceBuild a data co-opOffer a more flexible or customizable productMake it developer-
friendly
Build it as SaaSMake an expensive product cheaper or freeTarget the long tail of startups or SMBsBuild a bundled offeringBuild a messaging interaction modelMake it mobile-nativeBuild enterprise software that can be used as consumer softwareLeverage AI or machine learning to offer a unique productCreate a new interaction modelMake it a serviceCommercialize popular open sourceSurface data in a unique way (third-party or proprietary)Build an assistive experienceCapitalize on an emerging platform shiftSell enabling technologyTarget a narrow segment of the market or use caseAutomate a processBuild a plug-and-play solutionMake it peer-to-peerCreate original and exclusive contentStreamline a process through technologyOffer loans or insuranceLeverage hardware to unlock new use casesTarget an emerging
market
Create a bridge between online and offline
2
Finance
3
Productivity
4
Hiring
5
Communication
6
Workflow
7
Storage
8
Analytics
9
Customer Support
10
Marketing
11
Legal
12
Office
13
Software Development
14
Loans
15
Insurance
16
Real Estate
17
Transportation
18
Healthcare
19
eCommerce
20
Security
21
Content Management
22
Market Research
23
Business Intelligence
24
Human Resources
25
Advertising
26
Industrials & Manufacturing
27
Local Services
28
Sales & CRM
29
Biotech
30
Media
31
Government
32
Food & Hospitality
33
Travel
34
Nonprofits
35
Education
36
Agriculture
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