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StepTask DescriptionTool/Method UsedData CollectedTargetActualAdjustments Needed
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1Set up tracking tools for engagement metricsMetrics for News, Google Analytics, Social Media Trackers----
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2Define benchmark values for each KPI-Benchmark values for engagement time, CTR, social shares[Define benchmarks]--
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3Collect data over a defined periodGoogle Analytics, Social Media Tracking ToolsData on engagement time, CTR, social shares-[Data collected]
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4Analyze the collected dataGoogle Analytics, Metrics for NewsCalculated averages and totals-[Calculated averages]-
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5Compare actual performance against benchmarks-Comparison results[Set targets][Actual performance][List adjustments]
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6Adjust content strategy based on data-Adjustments made (topics, formats, promotions)--[Detail changes made]
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7Compile report and plan next steps-Report details, future plans--[Outline next steps]
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The dashes in certain cells are placeholders; this indicates that there is no specific data to enter or action required at that step of the process. These placeholders help keep the chart organized and clear, showing which steps are currently active or completed and which are pending or not applicable. As you progress through each step, these dashes can be replaced with relevant data or can remain to indicate that the step does not require that specific information.
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