| A | B | C | D | E | F | G | H | I | |
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3 | Feature | Whatagraph | Funnel.io | Supermetrics | Fivetran | Klipfolio | AgencyAnalytics | Tableau | |
4 | Ease of Use | Easy | Medium | Hard | Medium | Hard | Easy | Medium | |
5 | No. of out-of-the-box Data Connectors | 55+ | Website says 500+ but there are only 121 connectors on the "Core" plan | 150+ | 400+ | 130+ | 80+ | 100+ | |
6 | Custom API Access | ✔️ | ✔️ (but you need to request for one) | ✔️ | ✔️ | ✔️ | ✔️ (only available on expensive "Premier" plans) | ✔️ | |
7 | Data Blending | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | |
8 | Custom Metrics and Dimensions | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | |
9 | Custom Reports and Dashboards | ✔️ | ✔️ (released "Dashboards" in March 2024) | ❌ (only with an external BI tool like Looker Studio) | ❌ (only with an external BI tool like Looker Studio) | ✔️ | ✔️ | ✔️ | |
10 | Campaign Overview and Monitoring | ✔️ | ✔️ (can monitor and analyze metrics with "Data Explorer") | ✔️ (there is "Ad Budget tracking" to monitor ad budget) | ❌ | ❌ | ✔️ | ✔️ | |
11 | White-labeling | ✔️ | ❌ (only with an external BI tool like Looker Studio) | ❌ (only with an external BI tool like Looker Studio) | ❌ (only with an external BI tool like Looker Studio) | ✔️ | ✔️ | ✔️ | |
12 | Data Update Frequency | Every 30 mins across all integrations and pricing plans | Depends on the data source | Depends on the data source--mostly 1 to 3 days (see full list here) | Depends on the pricing plan and data source, from 15 mins max to 1 min max. Default is 6 hours. | Depends on your pricing plan, from 4 hours to 30 minutes | Depends on APIs, but SEO rankings update every 24 hours | Default is every 12 hours but you can set custom frequencies | |
13 | Data Segmentation and Filtering | ✔️ | ✔️ | ❌ (no native filters but only filters for external tools like Looker Studio and Google sheets) | ✔️ (row filtering available) | ✔️ | ✔️ | ✔️ | |
14 | Alerts and Notifications | ❌ | ✔️ (alerts for data sources only, not for campaigns) | ✔️ (alerts for scheduled refreshes and data transfers--not for performance) | ✔️ (alerts for system outages, new users, monthly spend warnings, and low spend warnings) | ❌ | ✔️ (for integrations, tasks, and goals) | ✔️ | |
15 | Multi-Client Management | ✔️ (Organize client reports and data into dedicated folders) | ✔️ (Funnel has "Workspaces" where you can store different data sets with different permissions, could be used for client management) | ❌ | ❌ | ✔️ (Share "Groups" of dashboards with clients) | ✔️ | ? | |
16 | User Management | ✔️ (Admin, Manager, or Editor roles) | ✔️ (the number of roles depends on pricing plans) | ✔️ 5 team member roles | ✔️ (Account administrator, analyst, billing, reviewer + custom roles) | ✔️ (Account Administrator, Klip Viewer, Klip Editor) | Staff User or Client User | Creator, Explorer, or Viewer roles | |
17 | Automated Report Sharing | ✔️ (via email) | ❌ | ❌ | ❌ | ✔️ (via email) | ✔️ (via email) | ❌ | |
18 | Data Export | PDF, XLS, CSV | JSON, CSV | Google Sheets, Excel, Monday, PowerBI, SupermetricsAPI | JSON | Export dashboards as PDF or image files. Export only individual Klips as CSV | PDF, CSV | PNG, PDF, CSV | |
19 | AI Insights | ✔️ | ✔️ (insights on how to optimize ad spend) | ✔️ | ❌ | ✔️ (for Powermetrics only, not for Klips) | ✔️ | ✔️ | |
20 | Customer Support | Live chat, email, Help Center for all pricing plans | Email, In-app messages, Help center | Ticket-based support (responds within 24 hours), Help Center | 24/7 email support (responds in 48 hours), Support portal, Help center | Email, Help Center | Live chat, Email, Help center | Tableau community forum, Help Center, Email, Consulting services (for a fee) | |
21 | Dedicated Customer Success Manager | ✔️ (included in all pricing plans) | ✔️ (only on the more expensive plans) | ✔️ (available on Priority Support plan but users say it's difficult to get in touch with them) | ❌ | ✔️ (only available as an add-on) $220 USD/hr (minimum 5 hrs) | ✔️ (only available on expensive "Premier" plans) | ? | |
22 | Data Security and Compliance | ISO 27001, Enterprise SSO, GDPR compliant, AES-256 encryption, Two-factor authentication, AWS hosted servers | ISO 27001 certified, GDPR and CCPA compliant, SOC 2 Type II | SOC 2 Type II, GDPR, and CCPA compliant, PCI-DSS, ISO27001, SSL encryption | SOC 1 & SOC 2, GDPR compliant, HIPAA BAA, ISO 27001, PCI DSS LEVEL 1, HITRUST, SSO | AWS hosted servers, 2048-bit RSA key access for servers, no passwords, SSL, RBAC | MFA, Enterprise SSO | MFA, SSL/TLS encryption, ISO 27001, ISO 27012, ISO 27018, GDPR and CCPA compliant | |
23 | Pricing (with $$$$$ being the highest) | $$ | $$$$ | $$$$ | $$$$ | $$$ | $$ | $$$$$ | |