| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Competitive audit | Goal: Find and Understand the features and products of other website in comparison to Learn Tech. | |||||||||||||||||
2 | General information | UX (rated: needs work, okay, good, or outstanding) | |||||||||||||||||
3 | First impressions | Interaction | Visual design | Content | |||||||||||||||
4 | Competitor type (direct or indirect) | Location(s) | Product offering | Price ($ - $$$$) | Website (URL) | Business size (small, medium, large) | Target audience | Unique value proposition | Desktop website experience | App or mobile website experience | Features | Accessibility | User flow | Navigation | Brand identity | Tone | Descriptiveness | ||
5 | SheCodes | direct | online | online courses for certifications in coding | $$ | Shecodes.io | medium | women | "Hands-on Coding Workshops for Women" | GREAT + easy to understand + easy to navigate | OKAY + videos plays - too small to read code and work along with lesson | GOOD + Videos, graded assignments, and examples - The support features are off-site via Slack | GOOD + Resources provided | OKAY + Easy to read - Account should return you to your lesson | GOOD + simple and effective design | GOOD + simple design - needs a new appealing font style | simple and easy | GOOD + Clear Information + Helpful | |
6 | Coursera | direct | online | online courses for certifications | $ | coursera.org | large | everyone | "Learn Without Limits" | OUTSTANDING + Easy to navigate + allows you to mark for notes and download | GOOD - side menu gets in the way of visual content when doing some screen adjustments | OKAY + Schedule assignment reminders - No feedback from actual teachers, just peers | GREAT + Provides transcripts for videos + Saves notes you mark during videos | OUTSTANDING + Easy to find courses + Always guides you to the next point of action | GOOD + easy to use navigation | GOOD + minimum, clean design | structured and easy | GOOD + Clear Information | |
7 | Georgia Tech | direct | Atlanta, GA | online and in class courses | $$$$ | pe.gatech.edu/georgia-tech-online | large | young adults | "World-class learning options for every schedule" | GOOD + Easy to navigate | GOOD +consistent design +easy to understand | GOOD + Graded by proffesionals | OKAY + Directory located at the top for easey access - No other language provided | GOOD + Plenty of options to flow through the course | GOOD + easy to use navigation -easy access to profile to begin course | GOOD +consistent colors +appealing design | informative | OKAY + Straight-forward | |
8 | Youtube | indirect | online | online videos | free | youtube.com | large | everyone | "Videos for you to watch" | GOOD + A lot of videos from a myriad of people - quality of video, tutorial, or teachers vary | GOOD + A lot of videos from a myriad of people - quality of video, tutorial, or teachers vary | OKAY + Provides a variety of teachers - No assignments to practice what was taught | GOOD + Some teachers teach in different languages + Closed Captions provided | GOOD + Suggested videos are made + Notifications are made for new content added by followed creators | OUTSTANDING + Search filters related and suggested options | GREAT + easy, clean design | quick and easy for simplified video searching | GOOD + Not always easy to follow | |