ABCDEF
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Ideal Customer Profile - "For a chosen segment"
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Solution: "Customer Marketing Software for Affiliate Agencies"
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#PARAMETERSSolution details:
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1Sub-Industries
e.g financial, asset management
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2Vertical
e.g SaaS in asset management
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3Location
Where are they from?
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4Company Size
How big are they?
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5Team Size
Size of a unit you target?
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6Revenue
Maturity and scale
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7Tech
What tech they use?
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8Core challanges
Problems they can't solve themselves as a company
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9Impact on a business
What is the cost of doing nothing?
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10Business triggers
What is going in a business that makes them seek an advice?
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11Strategic goals
Related to our product/service
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12Business result
Measurable outcome after solving the challange
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13Competitive alternatives
What else can they choose?
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14Competetive advantage
What is different within our solution? Why choose us?
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