Framework worksheet.xlsx

	A	B	C	D	E
1	GROUND TRUTH FRAMEWORK
2	Trade Loyalty Diagnostic: From Boardroom Myth to Field Reality
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4	HOW TO USE: For each stage, write what YOU think is happening (Myth) vs what's ACTUALLY happening on the ground (Reality). The gap reveals where to act.
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6	STAGE	WHAT LEADERSHIP THINKS (Boardroom Myth)	WHAT'S ACTUALLY HAPPENING (Ground Reality)	THE GAP (What's broken?)	PRIORITY FIX (1 action this quarter)
7	UNSEEN	Ask yourself: Have our trade partners heard of the programme? Write your answer here →	Ask your field team: Do they actually know it exists and why it matters? Write what they say here →
8	NOTICED	Ask yourself: Do they understand what's in it for them? Write your answer here →	Ask your field team: Can they explain the benefit in one sentence? Write what they say here →
9	ONBOARDED	Ask yourself: How many have signed up? Write your answer here →	Ask your field team: How many actually completed first action (scan/claim)? Write what they say here →
10	EARNING	Ask yourself: How many are active members? Write your answer here →	Ask your field team: How many earn regularly and trust the system? Write what they say here →
11	BELONGING	Ask yourself: Do they feel loyal to us? Write your answer here →	Ask your field team: Do they see this as part of their identity/status? Write what they say here →
12	LEADING	Ask yourself: Are top members advocating for us? Write your answer here →	Ask your field team: Are they actively referring and influencing others? Write what they say here →
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14	KEY DIAGNOSTIC QUESTIONS
15	Where is the biggest leakage?		Which stage-to-stage transition loses the most people?
16	What's your most dangerous myth?		Which assumption, if wrong, would break your programme?
17	If you could fix only ONE stage this quarter, which?		Where would a fix give the biggest ROI?
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