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Headline TypeFormulaExampleAggressivenessCategory
Pro-Innovation BiasNew concept in [prospect hot topic].New concept in weight control1Announcement
Announcing the New Product that BenefitAnnouncing the new [describe the latest version of your product or service] that [describe a benefit of your product or service].Announcing the new pocket sized battery pack that also powers your laptop.2Announcement
New Product Gets You BenefitNew [product or service] gets you [benefit your prospect values].New wireless charger gets you a full charge in 45 minutes.2Announcement
The NewsBreaking: [Story] has seen [percentage] [increase/decrease] in [Topic]Breaking: GDRP Compliance has seen 37% increase in website form fills.2Announcement
The WTF[An Odd or Funny Claim]John Cena And His Giant Hands Playing With A Tiny Tortoise3Announcement
The Objection Pre-emptiveNo/Yes, You [Pre-Empt Objection] to [Achieve Desired Result]No, You Don't Have to Count Calories to Lose Weight4Announcement
Quoted Conversation"I'm tired of being [adjective]"I'm tired of being Awkward"5Announcement
It Will Only Take This TimeIt Will Only Take [Time] minutes to Get to [result your prospects want].It will only take you 10 minutes to learn how to be more productive in life.2Barter
Give Me This for ThatGive me [short period of time] - and I'll give you the secret to [result your prospects want].Give me 5 days - and I'll give you the secret to optimizing your facebook ads campaign4Barter
You Do This - We Do the RestYou [take a simple action] - we do the rest.You pitch us your start-up - we do the rest.4Barter
Limited SpotWe are looking for [group of people] to [Solution]. Only [Number] spots available.We are looking for patients to take a survey. Only 20 spots available4FOMO
FOMO HateIf you don't [action you want prospects to take] now, you'll have yourself later.If you're out of the ICO market now, you'll hate yourself later.5FOMO
It's a Shame For You Not to Achieve Goal When Other Prospects Do it EasilyIt’s a shame for you not to achieve [a goal you can help prospects achieve] when [describe people like your prospects] do it so easily.It’s a shame for you not to achieve 100k website visitors when online magazines do it so easily.5FOMO
The Urgency[Action] NOW!Fix Your Conversion Rate NOW5FOMO
How Benefit Came to TestimonialHow [desirable benefit] came to [customer name].How non stop start-up applications came to Y Combinator.1How to
How to Achieve ResultHow to achieve [desired achievement you can help your prospect attain].How to achieve productive teamwork at your tech start-up.1How to
How To Be Successful In X Number of MovesHow to be a successful [Verb], in under [pick a desirable number of moves] How To Be a Successful Blogger in under 12 easy moves1How to
How to Benefit Convenient WayHow to obtain [benefit] in [surprisingly appealing or affordable way].How to obtain app downloads in the US for less than a dollar each.2How to
How to Consuming Activity in Short TimeHow to [describe typically time consuming activity] in [describe surprisingly short amount of time you can help your prospect do the activity in].How to build a Facebook chatbot in 1 hour or less.2How to
How to Receive a BenefitHow to receive a [benefit that most people thought they couldn't receive under their present circumstances].How to receive a high ticket client even if you're an early stage start-up.2How to
How to win XYZHow to win [desirable result your prospects want].How to win friends and influence people2How to
The CelebrityHow to [Achieve Desired Outcome] Like [Celebrity]How to Sing Like Adele2How to
How to Solve Problem without Having to Annoying TaskHow to solve a [prospect's problem] without having to do [some objectionable thing most people associate with solving the problem].How to solve an empty sales pipeline without having to ask for referrals.3How to
The How toHow to [Achieve a Desired Outcome]How to Run Faster3How to
The How to WithoutHow to [Desired Outcome] Without [Unpleasant Action]How to Increase The Traffic to Your Website [Without a Marketing Budget3How to
How to Have Result Even if ReservationHow to have a [describe what you can deliver], even [describe condition in which your prospect believes what you offer is difficult or impossible to obtain].How to have a shorter sales cycle, even when working with corporate clients.4How to
How to Stop Problem and Start BenefitHow to stop [undesirable activity] and start [desirable activity which prospect is able to enjoy because of the benefit you offer]How to stop spinning your wheels time and start being productive as a start-up founder.4How to
Do XYZ like a XYZ pro[Desirable prospect verb and result] like a [professional version of that verb]Practice music like a symphonic orchestra first chair.1Informative
Do You Recognize this?Do you recognize the [number] of [prospect pain point].Do you recognize the 7 early warning signs of high blood pressure?1Informative
Here is a Method Helping Client Get ResultHere is a method that is helping [describe your customer group] to [describe the benefits they are receiving].Here is a method that is helping start-up business founders find technical co founders.1Informative
Here's a Quick Way to Solve ProblemHere’s a quick way to solve [describe problem for your prospects].Here’s a quick way to solve inactive daily users.1Informative
Product Provides Benefit[Your product] provides [benefits your product offers].Pipedrive provides transparency in your sales process.1Informative
The TutorialA [Power Word] Tutorial to [Achieve Desired OutcomeA Comprehensive Tutorial to Make a Budget1informative
Don't let Problem Cause ProblemDon't let [problem causing condition you solve for your prospects] cause the problem.Don't let a lack of funding cause the problem.2Informative
Get Rid ofGet rid of your [relatable prospect problem] once and for all.Get rid of your money problems once and for all.2Informative
Turning Problem to SolutionTurning [Problem] into [Solution]Turning anger into manageable peace2Informative
If You Are Prospect, You Can SolutionIf you are [describe the prospect you are looking for], you can [make an offer to those prospects].If you are a start-up CEO, you can get automatic weekly reports of your team's time management.2informative
It Provides Benefit While it is WithoutIt provides [one benefit] while it provides [surprising but related other benefit].Growth Virality provides tons of growth hack & guides without ever charging a dime.2informative
Quick Relief for ProblemQuick relief for [problem your prospect is experiencing].Quick relief for tech start-ups with very few users.2Informative
Result with Feature[Task your product accomplishes quickly and easily] with [benefit statement that includes description of your product].Get daily news with our Facebook Messenger chatbot.2Informative
See How Easily You CanSee how easily you can learn to [desirable result for your prospects.]See how easily you can learn to dance this way.2Informative
The AnalysisWe Analyzed [Number] [Measurable] And This Is What We LearnedWe Analyzed 100 Million Articles [And This is What We Learned]2Informative
The ImaginationImagine [Desired Outcome]Imagine Becoming a Millionaire2informative
The Keyword[Keyword]: [Supporting Keywords]Healthy Eating 101: How To Eat Healthy on a Budget2informative
The ReminderReminder: Your [Problem] is not a reflection of your [Truth]Reminder: Your Weight is Not a Reflection of Your Health2informative
The Desire of into AnswerThe Desire of [desirable result] built into [solution]The desire of team management built into one platform2informative
To Those Who Want ResultsTo [prospects] who want [describe the product's dream that you can help them realize.]To CTO's who want instant updates on their tech bugs.2Informative
Get Cheat SheetThis Cheat Sheet Will Help You [Solution 1] and [Solution 2]This Cheat Sheet Will Help You Master Microsoft Office and Save You Valuable Time.2Informative
First StepTake your first step to [What they want]. [Calm Solution]Take your first step to a more happy you. Meet other singles online.2Informative
Save TimeSave time [something very time consuming that your prospect can do for them]Let Us Save You Time on Your Tax Returns.2Informative
Be ProudBuild a [result your prospects want] you can be proud of.Build a remote tech team you can be proud of.3Informative
How Product Helps AchieveHow [product] helps achieve [product’s desired beneficial result].How Pipedrive helps increase sales.3Informative
Little Known WaysLittle known ways to [benefit you provide]Little known ways to increase Facebook followers.3Informative
Now You Can Have Result in Favorable CircumstanceNow you can have [appealing description of what you offer] in [the most appealing circumstances imaginable].Now you can have unlimited leads on autopilot.3Informative
Relatable MistakeAvoid these [Number] mistakes when you [result your prospects want].Avoid these 5 beginner mistakes when you start your B2B lead generation.3Informative
The Lazy Man'sThe lazy man's way to [result your prospects want].The lazy man’s way to a bigger personal brand.3informative
The Promise[Promise of What Your Business/Content Will Do]We Can Help You Boost Your Traffic By 20%3informative
The Secret ofThe secret of making [desirable result].The secret of making women like you more.3informative
The TeaserThese/Find Out Which [Thing] Could/Will [Desired Outcome]These 6 Foods Could Help You Lose 15 Pounds3informative
The Ultimate GuideThe Ultimate Guide to [Achieve a Desired Outcome]The Ultimate Guide to Eating Healthy on a Budget3informative
You Can Laugh at Other ProspectsYou can laugh at [big problem or frustration your prospects have] if you follow this plan.You can laugh at Snapchat's basic analytics if you follow this plan.3Informative
You'll Never Do Annoying ActivityYou’ll never do [an undesirable activity that you can help the prospect avoid doing again].You'll never do cold calls again.3Informative
Trusted By X[Percentage] more [group of people] trust [Topic 1] over [Topic 2]30% more digital marketers trust video content over written content3Informative
Discover HowDiscover How to [Topic] with an [Solution] in Less than [Time] minutes.Discover How To Start Up an Online Shop With Shopify in Less Than 30 Minutes.3Informative
Own a Expensive for Only CheapOwn a [something normally expensive] for only [a surprisingly low price].Own an apartment in San Francisco for only $2,000 per month.4Informative
The Fortune Teller[A Claim as if You Know the Future]You Won't Be Able to Lose Weight in 2016.4informative
The Hot Button[Controversial Claim or Story] After [Incident]People Called This Mom An "Exhibitionist" After She Took A Breastfeeding Pic With Santa4informative
The Wrong Way and Right Way to Relatable SituationThe wrong way and the right way to do [something directly related to your business].The wrong way and the right way to do cold calls.4Informative
Thousands NowThousands now [result you sell] who never thought they could.Thousands now work remotely who never thought they could.4Informative
You Don't Have to Be RichYou don't have to be rich to [desirable result for your prospects].You don't have to be rich to retire on a guaranteed income for life.4Informative
1000's of People Can't Be WrongThousands of [group of people] can't be wrong.Thousands of founders can't be wrong.4Informative
Calling AllCalling All [group of people] we are [common call to action]Calling All Techies. We are Hiring!4Informative
A Powerful GuideA Powerful Guide [desire on a trending topic] Should Read.A Powerful Guide to Growth that Every Start-up Business Should Read.4Informative
Acquire a Benefit Quickly with New MethodAcquire a [benefit] in a surprisingly short period of time with new method.Acquire a high ticket client in a surprisingly short period of time with new method.5Informative
Most X or Your Money BackThe most [adjective to describe customer pain point] you've ever tried/worn/tested, or your money back.The most effective way to generate leads you’ve ever tried, or your money back.5Informative
The Command[Strong CommandStop Selling Out5informative
The FearmongerWarning! Are You [Something Undesirable]?Warning! Are You Eating This Food That Could Kill You?5informative
The Rally CryLet's [Action] [Verb] [A Call to Arms]!Let’s Stop Eating This Poisonous Food!5informative
Believe This Works[Dramatic Statement] whether you believe it or not.Law of Attraction Works Whether You Believe it or Not.5Inormative
The Unusual Suspects. Which one are you?The unusual [Topic] that keep [Targeted Group] happy?The Unusual job benefits that keep employees happy - which one would appeal to you?1Question
The QuizQuiz: [Which/What/How] [Quiz Topic]?Quiz: Which Harry Potter Character Are You?1Question
The TriviaCan You [Find/Spot/Answer/etc]Can You Find The Problem With This Photo?1Question
What's NewWhat's new in [desirable result for your prospects].What’s new in automated lead generation?1Question
How X Changed Outcome[A Quote From/Summary of a Testimonial About Outcome]How SumoMe Changed My Business1Question
How to Benefit this YearHow [prospects] can achieve [desirable benefit] this year.How SaaS founders can achieve exponential user growth this year.2Question
How to Get Overcome of ProblemHow to overcome [problem you can solve].How to overcome procrastinations.2Question
The ComparisonAre You More Like [X] or [X]?Are You More Like a Tiger or a Lion?2Question
The Ignorance AvoidanceWhat You Should Know About [Topic]What You Should Know About Your Roth IRA2Question
The SolutionsWhy [Problem] and [How To Solve It]Why You're Not Getting Traffic to Your Website [And What to Do About It]2Question
What Everybody Ought to KnowWhat everybody ought to know about [business name].What everybody ought to know about Google for Entrepreneurs.2Question
What Are Your Competitors DoingWhat are [Demonstrate why your prospect is better than its competitor]What is Apple Doing Differently to Everyone Else in the Tech Phone Market?2Question
No-stressRun your [Desired achievement prospect can attain] and save the stressRun your Facebook ads on autopilot and save the stress2Question
Are You Embarrassed by ProblemAre you embarrassed by [problem you can solve for your prospects]?Are you embarrassed by small user base?3Question
How to Defeat EnemyHow to defeat a [feared enemy of your prospects].How to defeat a cheaper competitor to your SaaS company.3Question
How to Eliminate ProblemHow to reduce or eliminate [describe a pressing problem your prospect have].How to reduce sales calls with unqualified prospects.3Question
How to Change your ProblemChange your [problem], by first changing your [solution].Change your life path, by first changing your friends.3Question
Should You Do Relatable Activity?Should you do [something the prospect has probably been thinking about doing]?Should you run Facebook Ads?3Question
The ExplainerWhy [Thing] [Outcome]Why Spirulina Makes You Smarter3Question