Competitive/Comparative Analysis - DTLA Art Walk
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
FeaturesDTLA ArtWalk downtownartwalk.orgKCRW join.kcrw.comArts for LA artsforla.orgLACMA lacma.org/support-lacma
2
Homepage information clearly letting user know company is donation-based NoYes. Located in top banner below nav and banner located between Shows and Popular Blog PostsNo No
3
Navigation Link to Donation pageYesYes. And "Donate" button located top right of homepage in miniplayer media bannerNo, but located directly above in top right headerYes, Support page
4
Sweepstakes IncentiveNoTrip to Australian OutbackNoNo
5
Gift for DonatingNoYes, branded merchandise (hoodie, pint glass, t-shirt, hat, tote), additional donation to LA Regional Food Bank or Santa Barbara food bank, magazine subscription OR no gift pleaseYes, "SPECIAL NOTE: Arts for LA has joined AMAZON Smile - whenever you shop on Amazon, designate Arts for LA as your Smile charity and we'll receive 0.5% of sales price!"Membership only, no donation only option
6
Option to become memberNoYesYesYes
7
Gift for MembershipNo membership optionYes, Arts Advocate. $25 button/pin, access to contests, emails. $50 previous listed benefits plus tote bag or t-shirt. $100 previous listed benefits plus ticket to LA Convergence annual Yes, first viewing of exhibits, "save 30% for up to two admission guest tickets", "10% discount on select items at the LACMA Store & up to 20% discount on select items at the LACMA Store during Member Shopping Days", "discounts at our restaurants: Ray’s & Stark Bar: 10% off food and nonalcoholic beverages", "Member Monday on September 17"
8
Homepage Call To Action for membership or donationNo Yes. Upon landing on homepage immediately prompted to support branded donation drive called UnDrive Pledge DriveYes, summer membership drive in homepage carouselNo
9
Separate Donation webpageYesYesNoNo
10
Donation amountEnter your amount field$10, 20, 32, 45, 100, other$25, 50, 100, 250, 1000, 2500, other$15, 25, 50, 100, 250, 500, 1000
11
Membership costNo membership optionMembership included with donationMembership included with donationStudents $30, Individual $60, Dual $110, Friend $250, Supporter $600, Partner $1200, Curator's Circle $2,500–$10,000, Director's Circle $5,000–$25,000, Avant-Garde: $1,000 (21–40),
12
Donate Monthly or One-Time Donation optionEitherEitherOne-timeEither
13
Option for PayPal, Credit Card, or bothBothBothCredit Card onlyCredit Card only
14
Give Donation as giftNoYesNoYes
15
Mail in donation to physical addressNoNoYesNo
16
Membership requiredNoYesNoNo
17
Public Recognition"Share your mailing address with Downtown Los Angeles Art Walk so they can acknowledge your donation." but no details on what acknowledgement isYes. Option to be mentioned on the radioYes. Names listed on donation page of existing donorsNo
18
Branded Pledge DriveNoYes. UnDrive extruded logo and separate landing pageYes, "Arts Advocate" logoNo
19
Subscribe with email submission field on homepageNoYesYesNo
20
Information on what donation goes towardsYesYesYesYes
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
Main menu