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Traction Channel
What's your strategy?
Cost to Aquire a Customer
Time to acquire a customer
Number of Customers Available via this channel
How long to test?
Good Customers (1-5)?
How Promising (1-5)?
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viral marketing
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public relations (PR)
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unconvential PR
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search engine marketing (SEM)
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social and display ads
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offline ads
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search engine optimization (SEO)
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content marketing
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email marketing
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engineering as marketing
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targeting blogs
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business devleopment
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sales
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affiliate programs
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existing platforms
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trade shows
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offline events
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speaking engagements
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community building
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