| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | AB | AC | AD | AE | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | HIGHWAY 1 ROAD TRIP 2024/25_HEARST | ||||||||||||||||||||||||||||||
2 | H1RT 2024/25 RFP BRIEF - TARGETING, CUSTOM AUDIENCES, KPI'S, LANDING PAGES, | ||||||||||||||||||||||||||||||
3 | BID Bunch Brand Guide and deck | ||||||||||||||||||||||||||||||
4 | FALL Campaign 1: 9/4/24 - 11/15/24 - JUST COAST - LAUNCH OF NEW BRAND | ||||||||||||||||||||||||||||||
5 | VENDOR | Workflow and Approvals | Notes for Hearst | Specs | Placement/Your Approach | Targeting | Start Date | End Date | SPECS/ Unit Sizes Running and/or Needed | CPM or CPC or CPL (enter here) | Impressions | Engagements | investment | Deadlines | UTM Code provided by Ann | Reporting Dashboard Links (StoryStudio) | Reporting Dashboard Links | ||||||||||||||
6 | SFGate | Hearst creates, S & B to review, Lori approves | discuss NEW BRAND, targeting, audience capture, retargeting and impact DR video | custom | Native Story - New Brand JUST COAST | all targeting in brief, line 2 | 9.9.24 | 11.15.24 | custom story | $3.00 | 3,000,000 | 9,000 | $12,000.00 | needs to be final by 7.30.24 | Map UTM (2 places - Button and call out) https://highway1roadtrip.com/hidden-secrets-along-highway-1/get-your-hidden-secrets-map/?utm_source=SFGate&utm_medium=Story&utm_campaign=Fall2024_JustCoast&utm_content=HIddenSecrets_Map All Photos & Links https://highway1roadtrip.com/?utm_source=SFGate&utm_medium=Story&utm_campaign=Fall2024&utm_content=JustCoast_Launch | ||||||||||||||||
7 | Hearst | Hearst creates, S & B to review, Lori approves | promote new brand and Just Coast messaging | custom video and specs | Native Driver to HIRT | same | 9.12.24 | 11.15.24 | custom | $2.00 | 600,000 | $3,000.00 | use video's for native ads, approved by Lori and Ann prior to going live | ||||||||||||||||||
8 | SFGate | Lori creates HTML sends to Hearst, Hearst sends out test to Lori and Ann, Lori approves | need updated CRM list and HTML file provided by Lori | Subject Line and HTML file or a copy of email | #1 - Custom Email | same | 9.11.24 | 9.11.24 | created from MINI or main native story with map download links | $30.00 | 100,000 | $3,000.00 | final email with UTM codes, creative approved after test by 9.6.24 | ||||||||||||||||||
9 | SFGate | pickup of email previous week | same HTML file email #1, new subject line? | Subject Line and HTML file or a copy of email | #1 - rebroadcast email | to users who opened email | 9.18.24 | 9.18.24 | same creative | to users who opened email | $500.00 | pick up of 9.10 email creative | https://highway1roadtrip.com/?utm_source=SFGate&utm_medium=paid_email_Retargeting&utm_campaign=Fall2024_JustCoast&utm_content=Just_Coast_Launch | ||||||||||||||||||
10 | SFGate | Lori creates HTML sends to Hearst, Hearst sends out test to Lori and Ann, Lori approves | HTML file provided by Lori | Subject Line and HTML file or a copy of email | #2 - Custom Email to pair with? | same | 10.17.24 | 10.17.24 | $30.00 | 100,000 | $3,000.00 | final email with UTM codes, creative approved after test by 10.18.24 | |||||||||||||||||||
11 | SFGate | pickup of email previous week | same HTML file email #2, new subject line? | Subject Line and HTML file or a copy of email | #2 - rebroadcast email | to users who opened email | 10.29.24 | 10.29.24 | same creative | to users who opened email | pick up of 10.22 email creative | ||||||||||||||||||||
12 | Hearst | S & B creating ALL assets, Lori to approve | Sunshine & Bourbon creating all mages/assets and messaging for ads and video - team has all specs for social ads | 10 images - 1080 x 1080 - jpg or png file - 4 videos - 30 - 60 seconds - mp4 files only - brand kit - logos - png files only - fonts - brand colors - hex codes | Paid Social: FB/Instagram Strategy | to general interest targeting, Hearst O&O, retargeting, and LAL. include TRAFFIC, CONVERSION, & LEAD GEN CAMPAIGNS. | 9.9.24 | 11.15.24 | new creative, created by Central Hearst Social | $0.17 | 1,500,000 | 50,000 | $19,500.00 | final art, destination url and UTM codes by 8.26.24 | https://highway1roadtrip.com/hidden-secrets-along-highway-1/?utm_source=sfgate&utm_medium=retargeting_facebook&utm_campaign=fall2024_justcoast&utm_content=hiddensecrets_mapcarousel2 https://highway1roadtrip.com/?utm_source=sfgate&utm_medium=interest_targeting_facebook&utm_campaign=fall2024_justcoast&utm_content=trafficimage4_goats | ||||||||||||||||
13 | Hearst | S & B creating ALL assets, Lori to approve | Social retargeting focused on map downloads or whatever KPI needed | 9.9.24 | 11.15.24 | $8,000.00 | final art and destination url by 8.26.24 | ||||||||||||||||||||||||
14 | SFGate | Lori to send us subject line, featured image and approve prior to send | Featured article placement linking direct to story OR site, client controls subject line and featured image | Advertising Editorial Newsletter - Travel | example: SF Travel Editorial Newsletter | 9.12.24 | second thursday of each month | Featured article position at top of newsletter | 200,000 | open % and CTR | $2,000.00 | final art, destination url and UTM codes by 9.2.24 | https://highway1roadtrip.com/?utm_source=sfgate&utm_medium=travel-enewsletter&utm_campaign=fall2024_justcoast&utm_content=Justcoast_launch | ||||||||||||||||||
15 | SFChronicle | S & B to create, Lori to approve | 9.875 x 20.25 if client creates, or clara will produce reverse print full page from story | Full Page Reverse Print OR Sunshine & Bourbon to produce ad | 9.15.24 | 9.15.24 | 9.875 x 20.25 | 250,000 | added value | D/L camera ready 9.2.24 | |||||||||||||||||||||
16 | SFChronicle | S & B to create, Lori to approve | 9.875 x 20.25 if client creates, or clara will produce reverse print full page from story | Full Page Reverse Print OR Sunshine & Bourbon to produce ad | this full page includes e-edition subscribers | 10.6.24 | 10.6.24 | 9.875 x 20.25 | 250,000 | added value | D/L camera ready 9.30.24 | ||||||||||||||||||||
17 | SFChronicle | S & B to create REMNANT ads, Lori to approve | POTENTIAL remnant space | 1/4 page vertical - 4C | this space is subject to get bumped if needed | confirmed with SFC layout team, reminder on Heather's calendar to book remnant space IF avail | 4.792 X 9.75 | tk | |||||||||||||||||||||||
18 | FALL Sub Total Campaign 1 | 8.869565217 | 5,750,000 | $51,000 | |||||||||||||||||||||||||||
19 | |||||||||||||||||||||||||||||||
20 | WINTER Campaign 2: 1/01/25 - 2/29/25 - WILDLIFE | ||||||||||||||||||||||||||||||
21 | VENDOR | Workflow and Approvals | Notes for Hearst | Specs | Placement/Your Approach | Targeting | Start Date | End Date | Unit Sizes Running and/or Needed | CPM or CPC or CPL (enter here) | Impressions | Engagements | Total Cost | UTM Code provided by Ann | Reporting Dashboard Links (StoryStudio) | Reporting | |||||||||||||||
22 | SFGate | Hearst creates, S & B to review, Lori approves | branding, messaging and call to action | custom | Native Story - Wildlife | all targeting in brief, line 2 | 1.6.25 | 2.28.25 | custom story | 2,000,000 | 6,000 | $8,000.00 | needs to be final by 12.13.24 due to all vacations around holiday | ||||||||||||||||||
23 | SFGate | Lori creates HTML sends to Hearst, Hearst sends out test to Lori and Ann, Lori approves | need updated CRM list and HTML file provided by Lori | Subject Line and HTML file or a copy of email | 1 - Custom Email | same | 1.28.25 | 1.28.25 | created from native story with map download links | $30.00 | 100,000 | $3,000.00 | final email creative approved after test by 1.17.25 | ||||||||||||||||||
24 | SFGate | pickup of email previous week | same HTML file email #1, new subject line? | Subject Line and HTML file or a copy of email | #1 rebroadcast email | to users who opened #1 emails | 2.4.25 | 2.4.25 | same creative | to users who opened email #1 | $500.00 | pick up of 1.21.25 email creative | |||||||||||||||||||
25 | SFGate | Lori creates HTML sends to Hearst, Hearst sends out test to Lori and Ann, Lori approves | HTML file provided by Lori | Subject Line and HTML file or a copy of email | #2 - Wildlife Custom Email | same | 2.11.25 | 2.11.25 | HTML with map download links | $30.00 | 100,000 | final email creative approved after test by 2.7.25 | |||||||||||||||||||
26 | SFGate | pickup of email previous week | same HTML file email #2, new subject line? | Subject Line and HTML file or a copy of email | #2 rebroadcast email | to users who opened #2 emails | 2.18.25 | 2.18.25 | same creative | to users who opened email #2 | pick up of 2.11.25 email creative | ||||||||||||||||||||
27 | SFGate | S & B creating ALL assets, Lori to approve | Sunshine & Bourbon creating all mages/assets and messaging for ads and video - team has all specs for social ads | Paid Social: FB/Instagram Strategy | to general interest targeting, Hearst O&O, retargeting, and LAL. include TRAFFIC, CONVERSION, & LEAD GEN CAMPAIGNS. | 1.6.25 | 2.28.25 | new creative, created by Central Hearst Social | $0.25 | 2,000,000 | 84,000 | $26,500.00 | final art and destination url and art by 12.13.24 | ||||||||||||||||||
28 | Hearst | Social retargeting focused on map downloads | Social retargeting focused on map downloads | 1.6.25 | 2.28.25 | $3,500.00 | final art and destination url and art by 12.13.24 | ||||||||||||||||||||||||
29 | SFGate | Lori to send us subject line, featured image and approve prior to send | Featured article placement linking direct to story OR site, client controls subject line and featured image | Advertising Editorial Newsletter - Travel | example: SF Travel Editorial Newsletter | 2.13.25 | 2.13.25 | various | 200,000 | open % and CTR | $2,000.00 | final art, destination url and UTM codes by 2.3.25 | |||||||||||||||||||
30 | SFChronicle | S & B to create, Lori to approve | link to full and quarter files: https://www.dropbox.com/t/TNgAfx9ucya5dKdL | Full Page | this full page includes e-edition subscribers | 1.26.25 | 1.26.25 | 250,000 | added value | ||||||||||||||||||||||
31 | SFChronicle | Pickup ad - same as 1/26 | Full Page | Creative provided by agency | 2.2.25 | 2.2.25 | added value | ||||||||||||||||||||||||
32 | WINTER Sub Total Campaign 2 | 4,400,000 | $43,500 | ||||||||||||||||||||||||||||
33 | |||||||||||||||||||||||||||||||
34 | SPRING Campaign 3: 3/1/25 - 5/31/25 - BEACHES | ||||||||||||||||||||||||||||||
35 | VENDOR | Workflow and Approvals | Notes for Hearst | Placement/Your Approach | Targeting | Start Date | End Date | Unit Sizes Running and/or Needed | CPM or CPC or CPL (enter here) | Impressions | Engagements | Total Cost | UTM Code provided by Ann | Reporting Dashboard Links (StoryStudio) | Reporting | ||||||||||||||||
36 | SFGate | Hearst creates, S & B to review, Lori approves | Native Story - Beaches | link to RFP targeting: https://docs.google.com/document/d/1AFF5AHa48WejOxFzJAN505XKTr_0vfkeDbckhTM-zH0/edit | 3.1.25 | 5.31.25 | custom story | 2,000,000 | 6,000 | $8,000.00 | needs to be final by 2.21.25 | ||||||||||||||||||||
37 | SFGate | Native Direct to Site | Native ad units replacing 2/11 email and 2/18 rebroadcast MOVED FROM CAMPAIGN 2- RAN IN MARCH | custom | Native program direct to H1RT for the Beaches campaign | same | 3.3.25 | 4.3.25 | custom- Story Studio team to build | $8.00 | 437,500 | 0 | $3,500.00 | please provide images & headline suggestions or bulletpoints by 2.7.25 | |||||||||||||||||
38 | SFGate | Lori creates HTML sends to Hearst, Hearst sends out test to Lori and Ann, Lori approves | 1 - Custom Email Beaches | same | 3.18.25 | 3.18.25 | created from native story with map download links | $30.00 | 100,000 | final email creative approved after test by 3.14.25 | |||||||||||||||||||||
39 | SFGate | pickup of email previous week | #1 rebroadcast email Beaches | to users who opened #1 emails | 3.25.25 | 3.25.25 | same creative | to users who opened email #1 | pick up of 3.18.25 email creative | ||||||||||||||||||||||
40 | Hearst | S & B creating ALL assets, Lori to approve | Paid Social: FB/Instagram Strategy | to general interest targeting, Hearst O&O, retargeting, and LAL. include TRAFFIC, CONVERSION, & LEAD GEN CAMPAIGNS | 3.1.25 | 5.31.25 | new creative, created by Central Hearst Social | $0.17 | 1,500,000 | 50,000 | $15,000.00 | final art and destination url and art by 2.21.25 | |||||||||||||||||||
41 | Hearst | S & B creating ALL assets, Lori to approve | Social retargeting focused on map downloads | 3.1.25 | 5.31.25 | $3,500.00 | final art, destination url and UTM codes by 2.21.25 | ||||||||||||||||||||||||
42 | SFGate | Lori to send us subject line, featured image and approve prior to send | Featured article placement linking direct to story OR site, client controls subject line and featured image | Advertising Editorial Newsletter - Travel | example: SF Travel Editorial Newsletter | 3.13.25 | 3.13.25 | various | 320,000 | open % and CTR | $2,000.00 | final art and destination url by 3.3.25 | |||||||||||||||||||
43 | SFChronicle | S & B to create, Lori to approve | Full Page Reverse Print | this full page includes e-edition subscribers | 3.9.25 | 3.9.25 | 250,000 | added value | |||||||||||||||||||||||
44 | SPRING Sub Total Campaign 3 | $32,000 | |||||||||||||||||||||||||||||
45 | GRAND TOTAL: | 4,170,000 | $126,500 | ||||||||||||||||||||||||||||
46 | $8.83 | 14,320,000 | |||||||||||||||||||||||||||||
47 | IDEATION | ||||||||||||||||||||||||||||||
48 | Hearst Custom | TK | Lead RX - TRACKING ATTRIBUTION TOOL | meeting to be had with Ann | $9,000.00 | ||||||||||||||||||||||||||
49 | Frequence | TEST: OTT/CTV | DEMO: A25- 54, HHI $150K+ & A25-54 & HHI $150K+ w following Interests: | 1 Month TBD | 1 Month TBD | 1920x1080 1080p 2200 kbps 16:9 aspect ratio Mp4 Only :15 - :30 max duration | $60.00 | 33,333 | $1,999.98 | 2 weeks prior | |||||||||||||||||||||
50 | SFGate | H1RT Passport WITH Social Activiation | same | 9.15.23 | 5.30.24 | custom passport activation: https://docs.google.com/presentation/d/1TJcBizzNS2zKveHDG7D8a6pY2UwcGjFbyn0q7U5KRi4/edit#slide=id.g252f5670de1_0_2 | 250,000 per month | $60,000.00 | |||||||||||||||||||||||
51 | Frequence | TEST: OTT/CTV | DEMO: A25- 54, HHI $150K+ & A25-54 & HHI $150K+ w following Interests: | 1 Month TBD | 1 Month TBD | 1920x1080 1080p 2200 kbps 16:9 aspect ratio Mp4 Only :15 - :30 max duration | $60.00 | 33,333 | $1,999.98 | 2 weeks prior | |||||||||||||||||||||
52 | Budget | Revisit discussion on existing budget | |||||||||||||||||||||||||||||
53 | |||||||||||||||||||||||||||||||
54 | |||||||||||||||||||||||||||||||
55 | |||||||||||||||||||||||||||||||
56 | Notes: All rates are Local, Non-Comissionable Net | ||||||||||||||||||||||||||||||
57 | |||||||||||||||||||||||||||||||
58 | Print Name | Signature | Date Signed | ||||||||||||||||||||||||||||
59 | |||||||||||||||||||||||||||||||
60 | |||||||||||||||||||||||||||||||
61 | |||||||||||||||||||||||||||||||
62 | |||||||||||||||||||||||||||||||
63 | |||||||||||||||||||||||||||||||
64 | |||||||||||||||||||||||||||||||
65 | |||||||||||||||||||||||||||||||
66 | |||||||||||||||||||||||||||||||
67 | |||||||||||||||||||||||||||||||
68 | |||||||||||||||||||||||||||||||
69 | |||||||||||||||||||||||||||||||
70 | |||||||||||||||||||||||||||||||
71 | |||||||||||||||||||||||||||||||
72 | |||||||||||||||||||||||||||||||
73 | |||||||||||||||||||||||||||||||
74 | |||||||||||||||||||||||||||||||
75 | |||||||||||||||||||||||||||||||
76 | |||||||||||||||||||||||||||||||
77 | |||||||||||||||||||||||||||||||
78 | |||||||||||||||||||||||||||||||
79 | |||||||||||||||||||||||||||||||
80 | |||||||||||||||||||||||||||||||
81 | |||||||||||||||||||||||||||||||
82 | |||||||||||||||||||||||||||||||
83 | |||||||||||||||||||||||||||||||
84 | |||||||||||||||||||||||||||||||
85 | |||||||||||||||||||||||||||||||
86 | |||||||||||||||||||||||||||||||
87 | |||||||||||||||||||||||||||||||
88 | |||||||||||||||||||||||||||||||
89 | |||||||||||||||||||||||||||||||
90 | |||||||||||||||||||||||||||||||
91 | |||||||||||||||||||||||||||||||
92 | |||||||||||||||||||||||||||||||
93 | |||||||||||||||||||||||||||||||
94 | |||||||||||||||||||||||||||||||
95 | |||||||||||||||||||||||||||||||
96 | |||||||||||||||||||||||||||||||
97 | |||||||||||||||||||||||||||||||
98 | |||||||||||||||||||||||||||||||
99 | |||||||||||||||||||||||||||||||
100 | |||||||||||||||||||||||||||||||