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HIGH LEVEL BUDGET CALCULATOR

Please note that multiple factors affect pricing for influencers. The Average price below is just a guide, you should also be taking into account the value of your product, your potential financial return on investment, what your goals are (i.e. whether you also want to get content that can be repurposed across channels etc).

*Populate the sheet below with your own numbers*
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Total Influencer Budget:
$40,000.00Currently this sheet is set up as having $40,000 total influencer budget. This is connected to the "total cost" below - when your total cost comes out lower or equal to $40,000 then the cell will stay green. When it goes over, the cell will turn red. If your budget is not $40,000, see instuctions below on how to update your budget to correspond with cell G:13
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*Price per static image feed post (NOT carousel post)
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Influencer TypeAvg. Follower CountAvg. Engagement RateAvg. Price Per
Post		# of Influencers# IG feed posts per influencerTotal CostEstimated ReachAvg. Potential Engagements (based on following ER)
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Nano (below 10K)7,50010%$25021$50015,000 1,500
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Micro (10K-60K)35,0007%$1,00021$2,00070,000 4,900
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Mid (60K-200K)130,0004%$2,50021$5,000260,000 10,400
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Macro (200K-500K)350,0003%$4,00001$00 0
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Mega (500K+)750,0002%$10,00000$00 0
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TOTAL64$7,500345,000 16,800
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Note: When the above number ends up being above the $40,000 influencer budget, it will be green. If it goes over, it will turn red.
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Instructions: How to update your total influencer budget
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Step 1:
Select cell "G:13"		Step 2:
Go to Format > Conditional Formatting 		Step 3:
Click on the two rules and change the "40000" to whatever your budget is
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