| A | B | |
|---|---|---|
1 | Name of Project | HACK FOR LA WEBSITE |
2 | Mission | A space to improve lives by growing the civic tech world with impactful projects and people |
3 | Marketing Objective (KPI) | Acquisition of new volunteers, partners/advisors (north star) / Revenue / Traffic through content (by referal, SEO and social media) |
4 | Primary Target Audience | Donors and prospective volunteers |
5 | Secondary Audience | Advisors/partners, Board members, educators |
6 | Location (of Target Audience) | Worldwide (but mainly USA) |
7 | Timeline | None |
8 | Key Events | Onboarding events (meetup.com/hackforla/events) |
9 | Budget | N/A |
10 | Gifted Media | Free budget on google adwords. |
11 | Potential Business Partners | Civic Tech Structure, Code for America, peter thiel organization |
12 | Potential Spokespeople | Will.I.am (through the will.i.am foundation), peter thiel |
13 | Free Press Opportunities | local awards, elected leader, partners departments (LADOT, DONE, LACP, LA City Attorney office (H.E.A.R.T)), twitter mentions, project launches, project milestones |
14 | Key Outreach Platforms | Hackforla.org, twitter, instagram, Facebook, Linkedin |
15 | Links to Digital Assets/Graphics | Hackforla.org, logo |
16 | Other Important Information |