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3 | Postmark | Sendgrid | Mailgun | MessageBird (formely Sparkpost) | Amazon SES | Mailchimp Transactional (formerly Mandrill) | Brevo (formerly sendinblue) | ||||||||||
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5 | postmarkapp.com | sendgrid.com | mailgun.com | https://messagebird.com/email/cloud-sending | aws.amazon.com/ses | mailchimp.com/features/transactional-email/ | https://www.brevo.com/ | ||||||||||
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7 | Pricing | ||||||||||||||||
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9 | Pricing model | Volume-based pricing: How much you pay only depends on the number of emails you send. All Postmark features are included in all plan levels. https://postmarkapp.com/pricing | Tiered pricing: There are 3 different paid plans that cover different send volumes and features. https://sendgrid.com/pricing/ | Tiered pricing: There are 4 different plans that cover different send volumes and features. https://www.mailgun.com/pricing/ | Tiered pricing: There are 3 different paid plans that cover different send volumes and features. https://messagebird.com/pricing/email-sending | Straight-forward volume-based pricing: $0.10 for every 1,000 emails you send. https://aws.amazon.com/ses/pricing/ | Transactional email is available as an add-on only. You must already have a marketing email subscription at Standard level or above. Emails are sold in blocks of 25k emails. The price per block changes depending on total email volume. https://mailchimp.com/pricing/transactional-email/ | Tiered pricing: There are 3 different paid plans that cover different send volumes and features. https://www.brevo.com/pricing/ | |||||||||
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11 | What does it cost to send 10,000 emails?* | $15/mo | $19.95/mo (Essentials plan) | $35 (Foundation plan) | $20/mo (Starter) | $1 | $20/mo (+the price of your Mailchimp marketing subscription) | $15/mo (Lite plan) | |||||||||
12 | What does it cost to send 300,000 emails?* | $245/mo | $249/mo (Pro 300k plan) | $255/mo (Scale plan 250k emails + overages) | $205/mo (Premier plan + overage fees) | $30 | $240/mo (+the price of your Mailchimp marketing subscription) | $220/mo (Premium plan) | |||||||||
13 | What does it cost to send 1M emails*? | $695/mo | $602/mo (Pro 700k plan + overages) | $700/mo (Scale plan 1M emails) | $525/mo (Premier) | $100 | $720/mo (+the price of your Mailchimp marketing subscription) | $550/mo (Premium plan) | |||||||||
14 | * If the service offers mutiple plan types for this email volume, we're listing the price for the cheapest plan. | ||||||||||||||||
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16 | Standard data retention For how long can you access your email insights? | 45 days by default Postmark stores email content, events (e.g. delivery, click, open), and metadata for all messages for 45 days on all plan types. Retention can be customized from 7 to 365 days if needed. | 3 days (on the Essentials plan. Pro and Premier plans come with 7 days of email history. Extensions are available at an extra charge) | 5 days Log retention and 1 day of message retention on the lowest plan (Foundation). 30 days of log retention on Scale and 7 days of message retention. | 10 days Event data is retained for 10 days, while aggregated metrics are available for up to 6 months) | no info | Stats on total deliveries, bounces and rejections, unique opens and clicks, and total opens and clicks—are stored indefinitely. A copy of the HTML and text parts of emails sent are stored for 30 days. | Transactional logs stored indefinitely | |||||||||
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19 | Documentation | ||||||||||||||||
20 | API developer docs | https://postmarkapp.com/developer/api/overview | https://docs.sendgrid.com/for-developers/sending-email/api-getting-started | https://documentation.mailgun.com/en/latest/api_reference.html | https://developers.sparkpost.com/api/?_ga=2.250190661.237172531.1637112870-1549692369.1636156807 | https://docs.aws.amazon.com/ses/latest/dg/send-email-api.html | https://mailchimp.com/developer/transactional/api/ | https://developers.brevo.com/docs/send-a-transactional-email | |||||||||
21 | SMTP developer docs | https://postmarkapp.com/developer/user-guide/send-email-with-smtp | https://docs.sendgrid.com/for-developers/sending-email/getting-started-smtp | https://documentation.mailgun.com/en/latest/quickstart-sending.html?highlight=smtp#how-to-start-sending-email | https://www.sparkpost.com/docs/getting-started/getting-started-sparkpost/?_ga=2.147087295.943570219.1632831866-741659616.1632305560#smtp | https://docs.aws.amazon.com/ses/latest/DeveloperGuide/send-email-smtp.html | https://mailchimp.com/developer/transactional/docs/smtp-integration/ | https://developers.brevo.com/docs/smtp-integration | |||||||||
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25 | Customer support | ||||||||||||||||
26 | Are there tiered support plans? | No. Postmark's top-notch customer support via email, chat, or phone is available on all plans (and there's no extra charge for premium support.) | Yes. Available support channels and response times vary greatly between plans. Sendgrid's Personalized Support gives you access to a dedicated Technical Account manager and starts at $5,000/month. | Yes. Chat is only available to customers on Scale plans (and above), phone support is limited to Enterprise customers. Lower plans come with email/ticket support only. | Yes. Premier and Enterprise plans come with prioritized support. | Yes. SES plans don’t come with customer support, which can be a challenge to all but the most technical users. If you’re looking for support, you need to purchase an AWS support plan. | Yes. Premium plan provide special access to guidance over the phone, and priority chat and email support. https://mailchimp.com/contact/ | Yes. Phone support is only available to Premium and Enterprise customers There doesn't seem to be an option to just get in touch via email. You have to log into your account and creata ticket from there. Here's how. | |||||||||
27 | Do they publicly share support happiness ratings? | Yes | No | No | No | No | Yes | No | |||||||||
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30 | Social Media | ||||||||||||||||
31 | Check the tool's X/Twitter mentions for recent inisghts into customer support and service quality | @postmarkapp | @sendgrid @HelpSendGrid | @mailgun | @sparkpost | @AmazonSES | @mailchimp | @brevo_official | |||||||||
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35 | About the company | Founded in 2009 | Founded in 2009 | Founded in 2010 | Founded in 2008 | Founded 2006. Part of the Amazon ecosystem. | 2012: MailChimp launched Mandrill as its own startup 2016: MailChimp transitioned Mandrill from stand-alone to add-on Mandrill brand changed to "Mailchimp Transactional" | Founded in 2007 | |||||||||
36 | Now part of ActiveCampaign | Acquired by Twilio in 2019 | Rebranded to Mailgun by Pathwire in early 2021, followed by an acqusition by Sinch later that year. | Acquired by Message Bird in 2021 | 2021: Intuit acquired Mailchimp | Series B | |||||||||||
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42 | Last updated Jan 5, 2024. Made by the team at Postmark | ||||||||||||||||
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44 | Spotted an error? We'd be grateful if you could let us know. Thank you! 💛 | ||||||||||||||||
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46 | If you would like to read more about the tools, you can find a full blog post with lots of additional info here. | ||||||||||||||||