2023-24 Social Calendar

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1	Photo by Rachel Bingham
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3		Elevate your online presence this year with Walsworth's social media calendar!
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5		How To Use:	Promote your yearbook while engaging with your school community by using this calendar. Below are twenty different categories to ensure your messaging stays fresh and consistent throughout the month. These daily posts include marketing tactics, recruiting tips, sports highlights and so much more. Click on the tabs below to pull up the calendar for each month. Each post should come from your yearbook social media accounts unless otherwise noted. Simply follow the prompt for each day and allow your staff to be creative with images, videos and GIFs to pair with them. Helpful tip! We recommend using a social media management site like Hootsuite or SkedSocial to schedule your posts in advance. This will save you time and help with editing, and could also serve as a great way to grade your marketing manager.
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7		Daily Categories:
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9	Alumni Spotlight		Find out what your school's alumni are up to, and showcase them on social media. Highlight their accomplishments and current endeavors for all to see.
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11	Be Your School's Hub		Stay in the loop! Share campus and community happenings with photos or upcoming event updates. Keep your audience informed and engaged to set the precedent that your page is where students should go for updates from your school.
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13	Behind-The-Scenes		Take your audience behind the scenes! Share intriguing insights into your school's clubs, teams, faculty and more. Get creative by following someone for a day and create engaging "day in the life" posts. Uncover the captivating aspects of your community in a personal way.
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15	Brainstorm Blitz		This is a fun way to allow your staffers the opportunity to help drive engagement from their peers. Have your students collaborate on the best ways to connect with their audience through current trends, similar viewpoints and more!
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17	Community Spotlight		Shine a spotlight on local gems! Engage your audience and attract new followers by showcasing restaurants, shops and hotspots in a post using captivating photos.
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19	Countdown		Boost student engagement by implementing countdowns. This builds anticipation and excitement for important events throughout the school year, and helps students prepare and plan for them.
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21	How-to		"How-to" is the most searched keyword. Unlock engagement by sharing valuable tutorial posts. Share fun and informative posts using Canva or photos and videos.
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23	Instagram Reels		Increase your reach by posting videos to Instagram as reels and engaging with current viral trends. Boost your placement in the algorithm by taking viral sounds and tailoring them to the yearbook.
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25	Instagram Story Q&A		Take your Insta game to the next level by introducing interactive features through IG Stories. Engage with your audience by spotlighting their opinions. Showcase student responses with a tag to attract new viewers and potential followers.
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27	Marketing Minute		Be sure to consistently remind students and parents to purchase their yearbook. The prompts for these are fun and simple, with sneak previews of the yearbook included to generate more excitement.
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29	Motivation Monday		Share quotes using Canva to inspire and motivate your audience. These posts can be anything from marketing quotes to funny quotes made by celebrities or school leaders.
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31	National Holidays		These posts are conversation starters to get the school community to interact with your social media page. These posts act as a catalyst to direct your community to your yearbook pages and further drive engagement and see other posts that remind them to purchase a yearbook.
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33	Recruiting Reminder		Create a buzz for students who may want to join the yearbook staff next year! These prompts will encourage students to apply for the yearbook staff while showing all of the exciting opportunities current staffers get to experience this year.
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35	Selling Tip		Selling tips provide ideas and strategies to effectively market your yearbook throughout the school year. These tactics will help extend your marketing reach from social media to other traditional marketing tactics.
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37	Social Media Takeover		Ask other trusted clubs and organizations to take over your social accounts and help promote your yearbook sales in a new way for 24 hours. Allow them to be creative and post as much as they want during that period. This will be a great way to switch up your messaging and get different audiences engaged. As a bonus, it may provide ideas for your staff to continue after the takeover! Remember to change the password after 24 hours.
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39	Sports Highlights		Share your school's weekly sports highlights with updates, using Canva or a visual gallery of photos and videos. Make sure your audience stays in the loop so they keep coming back.
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41	Student & Faculty Profiles		Introduce students and faculty using profiles, and don't forget to include a photo or two! Showcase the personalities that make your school unique and create personal connections with your audience. Encourage your school community to send in their nominations to keep this a recurring trend.
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43	The More You Know		Share knowledge! Have your staff find a fact that they think is interesting to increase the chances of the post being shared and interacted with. This is a simple way to encourage learning and remind your audience to buy their yearbook at yearbookforever.com.
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45	TikTok Tuesday		Increase your reach by posting to TikTok. Boost your appearance on the "For You" page by taking viral sounds and trends, and tailoring them to the yearbook. Repost on your other pages to gain followers and reach a bigger audience!
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47	Yearbook Impact		Share what students enjoy most when they look through their copy of the yearbook and what it means to them. Yearbook staffs can record students providing their answers and post the responses that they feel best represent what their yearbook is all about.
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