ATSC 3.0 Data Landscape Firms
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CompanyParent CompanyURLAbout the CompanyProduct(s) Relevant to ASTC 3.0 Data LandscapeEcosystem Role(s) in ATSC 3.0 Data LandscapeExamples of Ecosystem Connections (Partners, Clients, Investors)
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84.51Kroger Companywww.8451.com84.51 is a company devoted to helping its partners develop, nurture and embrace customer driven relationships by navigating the complex data landscape to reveal relevant customer patterns. 84.51 is a wholly owned subsidiary of The Kroger Co.Multimedia, multichannel solutions for retail and consumer brands to use data and analytics to build customer engagement models.Data analytics, consumer behavior.DISH, Viacom Vantage, Kroger, Bob Evans, Dannon, Hood, Red Bull, Post, Harris Teeter, Hershey, McCormick
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33Acrosswww.33across.com33Across is a publisher technology platform that powers quality publishers to earn revenue, optimize yield, and gain actionable insights. Through our advanced technology and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase quality revenue and traffic. 33Across is a publisher technology platform that powers quality publishers to earn revenue, optimize yield, and gain actionable insights. Through our advanced technology and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase quality revenue and traffic.REVCtrl, SiteCtrl, PlacementsTraffic and monetization platform. Code on 1 million websites, 1.4 billion monthly uers, 80% of U.S. 30 billion unique intent and interest signals.Flybridge Capital Partners, Greycroft, Panorama Capital, Dave Morgan (angel investor), Oaks Venture Capital.
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4Chttp://www.4cinsights.comFormerly 4C Insights, 4C provides data science and media technology with solutions for multi-screen convergence. The company also offers advertising and content analytics leveraging its Teletrax TV monitoring network and proprietary social affinity database.Solutions are powered by the 4C Insights Affinity Graph™ and Teletrax™ global TV monitoring network.Deploy audience-driven strategies for traditional linear and programmatic TV planning, buying and measurement.Turner Ignite, Sizmek, Facebook, Kantar Media, WideOrbit, Videa, SQAD, LinkedIn, Pinterest, Twitter
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4INFOwww.4info.com4INFO’s patented device match method has enabled us to solve the challenge of accurately matching mobile devices to households, unlocking the purchase history of the consumers who use those devices. That allows us to achieve pinpoint targeting, ensuring that you’re serving ads to the best prospects without waste. And since we reach more than 95 percent of all U.S. smartphone users, we also deliver the scale you need to make your sales needle move.4INFO campaigns deliver an average RoAS of more than 264 percent. With more than 450 measurement studies, more than 200 brands count on the 4INFO platform to deliver their measured mobile campaigns. Specialize in Retail, Auto, Financial, and CPG. Solutions for multi-screen marketing utilizing its 4C Insights Affinity Graph as a foundation to identify valuable audiences and improve effectiveness across channels. Its software-as-a-service platform offers activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat as well as TV Synced Ads across display, search, social and video. In 2015, 4C acquired TV program and commercial tracking service Teletrax. In late September 2017, 4C launched a self-serve programmatic TV platform.Mobile attribution. Measures the actual in-store sales lift of a mobile or cross-channel campaign, delivering a reliable, meaningful Return on Ad Spend (RoAS). Patented device match technology to match mobile devices to households. Reach 95% of U.S. smartphone users. 152M mobile devices tied to 101M U.S. households. Data sources include Vizio's Inscape Smart TVs, Nielsen (AMRLD, MarketBreaks), MRI.Acxiom, Kantar, Experian, Datamyx, Nielsen Buyer Insights, Rubicon Project, PubMatic, Smaato, Amobee, MediaOcean.
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605www.605.tvWe combine sophisticated methodologies with robust individual-level data sets – aggregated from public, private and in-house sources – to identify who is most likely to engage in a particular behavior. These individual-level measurements can help you and your organization make smarter business decisions across many functions.Our TV planning and optimization engine and planning platform brings individual-level targeting from digital to television advertising. We use billions of viewership data points from millions of households to optimize your cross-channel advertising. This combination of great data, flexible features, powerful algorithms and actionable results set our service apart.We introduce data and analytics to make planning less of an art and more of a science. We use first and third party data to identify targets for your product, service or cause. Utilizing data from millions of TV set-top boxes and online ad networks to anonymously match your most promising targets with their actual viewing habits to find the best way to reach them.
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Acquire Webwww.acquire web.comAcquireWeb resolves and connects marketers with more able and intent-based consumers than any tech company in the industry, engaging them across postal, email, social and display. Through audience creation, execution and attribution, we provide complete audience transparency, whether we’re helping connect the dots on customers you already know, or identifying and connecting with ideal prospect audiences.At the core of AcquireWeb’s products and solutions is our proprietary AcquireGraph Technology. This technology is the engine that runs AcquireInsight, AcquireAnywhere and our Single Channel Solution. These offerings allow our clients and partners to identify and engage with current and prospective audiences in a multi-channel environment in the most effective and efficient way.AcquireWeb’s proprietary AcquireGraph technology provides our clients and partners with the ability to take limited amounts of data they have on current clients and connect the dots across multiple digital channels, helping to reach their customer identity objectives. Through our AcquireGraph process flow, AcquireWeb is able to develop a full profile of your current customers, complete with connections to the digital channels they engage with, such as social media, display and email.
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Acxiomwww.acxiom.comAcxiom is a marketing technology and services company founded in 1969 offering marketing and information management services including multichannel marketing, addressable advertising and database management. Acxiom collects, analyzes and parses customer and business information for marketers helping them to target advertising campaigns.Acxiom delivers services in the areas of data strategy, identity resolution, analytics, integration, and data orchestration for actionable marketing solutions. Personicx. LiveRamp IdentityLink. Abilitec. Advanced TV. Audience Cloud. Audience Onboard. Audience Monetization. Data Packages. Global Data. Identity Verfication & Authentication.Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love.A&E Precision, Cablevision, Comcast Media 360, DirecTV, Dish, FiOS by Verizon, NBCU Audience Studio, ONE by AOL, Turner Ignite and Viacom Vantage, AT&T Adworks, DataXu, Facebook, Krux, Centro, Amobee, IBM, HP, Cisco, Brandify, ebay, Doubleclick Bid Manager.
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Adarawww.adara.comAdara operates one of the travel industry’s leading data co-operative housing the world’s largest aggregation of global travel data and insight. The platform brings together anonymized, real-time search, purchase and loyalty data from more than 100 of the world’s largest travel businesses.Advertising Solutions. ADARA Impact (measurement & analytics). ADARA Traveler Score (traveler Intelligence).ADARA provides a unique, holistic understanding of patterns, trends and behavior, and we’re adding to the bigger picture partner by partner. It’s a safe and secure way to share and analyze historical and real time data about more than 650 million monthly unique traveler profiles from more than 175 of the world’s top travel businesses.American Airlines, United, Delta, Marriott, Hyatt, Cathay Pacific, Etihad, Choice, Hertz, KLM, Travelport, hipmunk, Viator, Iberian, Best Western, HomeAway
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AdBrainThe Trade Deskwww.adbrain.comAdbrain is a global provider of intelligent identity resolution technology, used by digital marketers and their partners to create advanced customer ID maps. These maps are used to target and measure customers across devices, channels and platforms. With Adbrain’s innovative customer ID mapping solution, marketers and technologists have a clear view of their customer’s identity and can deliver a consistent, personalized customer journey across devices. Adbrain has mapped 90% of the adult internet population in the US with over 400 advertisers benefiting from having customer identity resolved.
AdBrain for Marketers. Adbrain for Technologists. Adbrain Identify AI.Adbrain for Marketers is a breakthrough customer ID mapping solution that empowers marketers to target and measure individual consumers throughout the entire customer journey. 7B IDs, 86% coverage, 95% accuracy.Comcast, GroupM, eyeota, Mindshare, Ogilvy, TubeMogul, Publicis, LiveRamp, Samsung, AT&T, Toyota, Hyundai, CNN, Coca-Cola, theTradeDesk, Caderon, Starcom, GroundTruth, Millward Brown, Time Warner Cable, Chevrolet, T-Mobile, Expedia, LG, FritoLay, Arby's, Best Buy, Sapient, Goodway Group, DigitalADDIX, AppNexus, Razorfish.
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AddThisOraclewww.addthis.comAddThis connects people to content and enables marketers to develop more personal and effective relationships with their current and future customers. Over the past decade, over 15 million sites — from Fortune 100 companies to individual bloggers — have adopted AddThis’ expanding suite of customizable website marketing tools to increase social sharing, improve engagement and drive conversions. As a result, AddThis offers unparalleled insight into the interests and behaviors of over 1.9 billion web visitors. This vast global footprint reaches 96% of the U.S. web — ranking above Google and Facebook in comScore for distributed content and ad reach.Firehose. Personalization API. Audience Intelligence (Ai). Hundreds of brands and agencies now work with AddThis' sophisticated Audience Intelligence (Ai) platform to discover unexpected audience insights, inform campaign strategies and seamlessly execute effective campaigns through paid, earned or owned media.With over 15 million domains and 1.9 billion unique users every month, AddThis provides a powerful set of data solutions customized to fit your needs. Gain access to the full breadth of AddThis real-time data to enhance your marketing strategiesABC News, The Motley Fool, Politico, Dailymotion, Microsoft
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adgnitiowww.adgnitio.com[website under construction as of 1/2/2018]Mobile audiences, data enrichment, match services.Global footprint of 250,000,000 mobile devices.AdSquare, Oracle
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Adobewww.adobe.comAdobe is a multinational computer software company featuring the Adobe Marketing Cloud (AMC), a collection of integrated online marketing and web analytics solutions. It includes a set of analytics, social, advertising, media optimization, targeting, web experience managements and content management solutions. Recently, the company acquired TubeMogul, a programmatic TV and broadband video platform and therefore we imagine that TubeMogul will incorporate Adobe data capabilities into its programmatic TV platform.Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all one’s audience. Adobe Advertising Cloud. Marketing Cloud. Analytics Cloud. Adobe Campaign. Media Optimizer. TubeMogul.Data analytics, mobile analytics, predictive analytics, marketing analytics, web analytics, DMP.Turner Ignite, Viacom Vantage
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Affinity Answerswww.affinity answers.comAffinity Answers helps you find pre-intent audiences at scale that can be targeted across any programmatic media at the lowest cost possible. Between having broad awareness/interest and developing specific intent towards your brand lies an area with valuable consumer information largely unmeasured till now. With the emergence of social data and sophisticated patent-pending machine learning algorithms, we are able to identify the audiences that are in a ‘pre-intent’ frame of mind. We custom build these audiences for your needs and make them available for activation across any programmatic platform.1P Audience Expansion, 3P Audience Segments, Branding Attribution.Expand 1st party audience data by adding new consumers developing intent toward your brand. Append new attributes. Indicate preferences for media.Acer, American Express, Citi, The Home Depot, HP, Kohler, L'Oreal, Nissan, Sony, Verizon, VW, Dentsu, GroupM, Havas, IPG, WPP, Omnicom Group, AdReady, AppNexus, Centro, Adara, DataXu, Drawbridge, Simplifi, Turn, Videology, HBO, Sling, Oath, Google, Hulu, Universal.
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Akamaiwww.akamai.comAkamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers.Video accounts for more than half of all consumer Internet traffic, and today’s media-savvy audiences expect a flawless experience online. Akamai’s next generation CDN services deliver the highest quality media affordably and at scale, solving the challenges of multi-device consumption while simplifying a multi-channel workflow. All top 30 media and entertainment companies, all of the major US sports leagues and the leading gaming platforms trust Akamai to deliver the best online experiences.The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere.
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ALCwww.alc.comFounded in 1978, ALC has grown to become the industry’s leading privately-held direct and digital data marketing services provider.  Headquartered in Princeton, New Jersey—and operating sales, marketing, and account management offices in New York City, Tarrytown, Minneapolis, Dallas, and San Francisco—the company enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information.  ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multi-channel marketing data.List brokerage, database services, data modeling & analytics, smart data assets, digital solutions, insert media, data management.Omnichannel solutions, data monetization, custom acquisition.AIG, Alabama Credit Union, American Express, DowJones, Fisher Investments, Kiplinger, Bloomberg Business Week, Gannett, Hearst
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AldephicViant (subsidiary of Time Inc.)www.adelphic.comAdelphic is a leading people-based cross-channel demand-side platform, owned by Viant, a subsidiary of Time Inc. We provide an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats.Self-service platform, people-based device graph, cross-channel,The complexities of reaching and identifying consumers across their devices has never been greater. Adelphic’s platform was built on the foundation of mobile, but has evolved into a true cross-channel platform. By combining Adelphic’s mobile ID data with Viant’s registered user database and cross device graph, we are able to develop persistent consumer identities and deterministically execute media across all channels – including mobile, desktop, TV and Digital Out of Home.Time Inc,, Matrix Partners,
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AlphonsoViziowww.alphonso.comWe are on a mission to make TV an even better advertising medium for brands, agencies and networks. Since 2013, Alphonso has been building the industry’s largest TV data set – one that enables powerful one-to-one targeting of TV audiences across all screens and best-in-class TV ad analytics then enables brands to see the offline impact of their campaigns. Only Alphonso puts the power of TV data to work for your brand, agency or network, at this scale.Alphonso Insights. Alphonso TV Data Cloud.Our rich TV data set powers one-to-one TV ad retargeting, real-time TV campaign analytics and closed loop attribution for brands and agencies.CBS Interactive, Hulu, Hearst, Meredith, New York Times, TubeMogul, Vox, Polk, Acxiom, LiveRamp, MasterCard, Neustar, Bluekai, Nielsen.
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Amazon Web Services
Amazonhttps://aws.amazon.com/Media and entertainment companies are leveraging the on-demand, pay as you go benefits of AWS to scalably and cost effectively create movies, stream videos, broadcast programs, and publish content around the world.Amazon Web Services is enabling broadcasters and content owners to automate media supply chains, streamline content distribution, and cost effectively build direct to consumer streaming and OTT solutions across live, linear, non-linear, and on-demand (AVOD, SVOD) programming. AWS offers services for live and file-based content acquisition, media services for video processing, Amazon CloudFront for global content delivery, as well as core storage, security, big data, and analytics services. The AWS Cloud and partner ecosystem provide highly scalable, elastic, and secure solutions for ingesting, storing, computing, processing, distributing, and analyzing video, audio, and digital media content. 
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Ameribasewww.ameribase.comFor effective email and SMS marketing, AmeriBase firmly believes in providing Qualified leads. The founders of AmeriBase have strong Marketing and List Backgrounds, including 30 years in the industry. We can no longer ignore the growing need for qualified e-commerce programs. Because of our clients need for reliable & alternative marketing tools, “we built it for you.”Data services, lead generation, lead scoring, digital marketing, email records, E-Dentify. E-Dentify™ database includes over a billion interactions made through the mail, online, and on the phone which consists of 150 MM households as well as over 200 MM US consumers. E-Dentify™ allows marketers to target at the household and individual level.A nationwide wholesaler of business, consumer and residential data. With specialty lists encompassing every current market.
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AmobeeSingtelwww.amobee.comAcquired Turn in Fegb 2018. Amobee is a global marketing technology company serving the world’s leading agencies and brands, including Airbnb, Dell EMC and Lexus. Amobee’s patented Brand Intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindset and interests. Our unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat.Amobee Analytics, Amobee DSPAmobee is a technology-first company, bringing marketers the most advanced applications and enormous computing power—all focused on connecting advertisers and audiences with unprecedented levels of engagement. It’s all made possible by the industry’s most sophisticated and extensive technology—technology that Amobee is constantly advancing to higher and higher levels of effectiveness.Airbnb, Lexus, Dell EMC, BMW, Spotify, Snuggle, Evian,
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Analytics IQwww.analytics iq.comThere are 217 million unique individuals in the United States with marketable data. If you want to win the “personalization” game, you need to start by segmenting similar individuals. Segmentation allows marketers to customize messaging, prioritize targets, and learn about their audiences… at scale. Instead of simply building segments at a geographic level using census data like most data companies, our Symphony segmentation solution looks at individuals and households in order to construct meaningful groups of like-minded people. With 10 overarching groups and 90 underlying types, we’ve already done the work of segmenting your audience based on their lifestyle.PeopleCore database. 217M individuals, 116M households, 1000+ data attributes available.AnalyticsIQ blends cognitive psychology with sophisticated data science to deliver the most comprehensive, accurate marketing data available.
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AppNexuswww.appnexus.comAppNexus is an internet technology company that harnesses data and machine learning to power the world’s open digital audience platforms. As an independent technology company that does not own or operate media properties or digital audience platforms, AppNexus is fully aligned with the interests of our customers.Our powerful, real-time decisioning platform supports core products that enable our clients to acquire, engage and monetize their audiences.Buyers and sellers choose to work with AppNexus’ platform as one, holistic solution to meet their business needs. If you’re a publisher, our real-time decisioning platform lets you maximize monetization to its fullest potential, so you command top dollar for each impression you sell, and increase your total yield through best-in-class forecasting.Advance Digital, USA Today, Wayfair, Xaxis, Bloomberg, Dow Jones, ESPN, Fox News,
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Are You A HumanDistll Networkswww.are you a human.comAcquired by Distl Networks. Human Tag rebranded to Distil Bot Discovery. Our Real Time Human Detection service is an API that provides user and event level humanness verification that helps site owners and technology companies ensure that the user being addressed is a Verified Human. Deploying our tag is simple. Once you create an account on our Dashboard, you can use our automatic tag generator to create a custom tag and pass in any additional parameters to fully customize your reporting.Distil Bot DiscoveryEvery day we analyze and re-verify hundreds of millions of humans in interactions across millions of websites. 58% of all traffic on the internet is generated by bots. Not all bots are malicious, but they all cause problems for your site.
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Audience PartnersAltice USAwww.audiencepartners.comAudience Partners operates an addressable advertising platform leveraging data science, programmatic ad buying and unique first party databases to target individuals across screen (PCs, mobile phones, tablets, televisions and billboards). Advertisers can accurately reach high value audiences on their digital devices at scale by connecting offline mailing list databases with online devices through a unique IP-to-Household matching and privacy platform that reaches more than half the broadband homes in the United States. Through its “Flight Deck” planning software, sales teams and advertisers can plan, activate, and programmatically buy media and perform closed-loop attribution analysis so marketers can manage reach and frequency across screen and measure ad effectiveness. Today, ten MVPD's in the United States use Audience Partners’ Privacy by Design IP targeting solution. Founded in 2008, the firm has offices in Washington DC, New York City, Pennsylvania and Toronto Canada, and members of the IAB and Digital Advertising Alliance (DAA).Audience targeting, cookie & IP targeting, Audience Segments, Viewability and Fraud Prevention, Geofencing, Reporting & Analytics.We help our clients target voters across all four screens – at home while watching television, at work on their computer, traveling with their tablet, or out and about on their mobile device. Using our authoritative data and digital targeting platform, we enable messaging at home and away, helping put the right idea in front of the right person at the right time on the right device.
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AWARNwww.awarn.orgThe Advanced Warning and Response Network (AWARN) WARN technology is open standards-based, terrestrial broadcasting of public alert and warnings. AWARN will have the capability.to distribute rich media alerts simultaneously to an unlimited number of enabled fixed, mobile, and handheld devices, indoors or outdoors across an entire television broadcast coverage area. The capabilities of AWARN will far exceed warning and disaster recovery communications currently available to the American public.AWARN is a next-generation approach to public warnings, utilizing the backbone of Mobile Digital TV transmissions. AWARN technology is open standards-based, terrestrial broadcasting of public alert and warnings. AWARN will have the capability to distribute rich media alerts simultaneously to an unlimited number of enabled fixed, mobile, and handheld devices, indoors or outdoors across an entire television broadcast coverage area. The capabilities of AWARN will far exceed warning and disaster recovery communications currently available to the American publicAWARN, utilizing ATSC 3.0 Advanced Emergency Alerting, represents a major upgrade to America’s emergency communication system. AWARN uses next-generation terrestrial broadcasting to deliver rich-media, geo-targeted public alerts. AWARN wakes up devices, delivering alerts even when the cellular network is jammed or the power grid is down.airwav.tv, Digital Alert Systems, LG, Monroe Electronics, NAB, Trivieni Digital, Zenith, Consumer Technology Association, Sinclair Broadcast Group, Pearl TV, Aircode.
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BeatGrid Mediawww.beatgridmedia.comOur Automatic Content Recognition (ACR) technology is built from the ground-up in order to perform and scale efficient and accurate. Therefore we are the best radio and TV advertising tracking and monitoring service in the market. We provide trusted data for broadcast monitoring, audience insights and TV content engagement.ACR, cross-media ROI metrics, broadcast monitoringBroadcast monitoring and person-based cross-media audience data at scale, through a new Automatic Content Recognition technology. Our apps measure actual TV, video, radio, OOH reach and campaign effectiveness to increase ROI.Telstra, McDonalds, ClassicFM, Google, Vodafone,
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Beintoowww.beintoo.comBeintoo is a mobile data company powering a new generation of relevant mobile advertising for brands and publishers.Beintoo has an internal team of designers and UX professionals that creates new effective engagement mechanisms on mobile and desktop. Our Rich Media Units developed in HTML5, provide a strong and native Mobile Engagement with the user, making the mobile experience more fascinating. Users view the Ad directly in-app (or during mobile browsing) without any redirection.Beintoo analyses raw data from mobile devices based on location, distance from POI, dwell time and frequency. Through these data, combined with third party data on Beintoo proprietary DMP, we are able to create specific audiences in order to deliver mobile advertising campaigns that reach the right target for our clients.
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BlueCavawww.bluecava.comToday’s consumers are continuously connected, moving seamlessly between screens throughout the day. BlueCava enables you to operate the same way. Get your Audience Association map, which identifies and associates all of your audience’s screens, consumers, households and demographics, so you can reach them wherever they go across the online universe.Audience Association Platform. We enrich your audience with location and device-level information, such as screen type, make, model, platform and OS, and demographic attributes from our Connected Data Store™. We also add BlueCava IDs™, highly persistent identifiers that let you study, target and measure your audience over time at the device, consumer and household levels. Where cookies often degrade after 100 hours or less, BlueCava IDs persist up to 100 days and beyond. Layer in your data, and we will extend it across all of your consumer and household screens.

We’re transparent. BlueCava Confidence Scores™ indicate our confidence level in each screen, consumer and household association. We also add transactable IDs so you can easily integrate with your preferred advertising partners, and map them to our BlueCava ID. For each campaign, receive your Cross-Screen Index™, an intuitive score that lets you measure performance in terms of cross-screen reach – how many screens you did reach versus how many your audience has.
At BlueCava, our mission is to make it easy for brands, agencies, data and adtech marketers to understand and leverage their audiences across all of their screens in actionable ways that help them know, study, grow, reach, target, convert and measure them.
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BluekaiOraclehttps://www.oracle.com/corporate/acquisitions/bluekai/support.htmlBluekai is a cloud based big data platform that enables companies to personalize online, offline and mobile marketing campaigns. Bluekai was acquired by Oracle in February 2014.BlueKai's Data Management Platform (DMP) centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles. Approximately 300 customers across multiple industries rely on BlueKai to maximize their marketing investment.BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.Turner Ignite, Viacom Vantage
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Bomborawww.bombora.comMeet customer demand where it exists with Bombora’s Analytics products. B2B Marketers have traditionally cast a wide net using basic demographic and firmographic attributes to define their target audience and businesses. However, only a fraction of any target audience is actively in a buying cycle. Bombora’s Analytics products helps you be more targeted and proactive by identifying organizations demonstrating greater intent for your products or services. This data is used to augment fit models, build target account lists, and enable sales to prioritize accounts and customize engagement.Digital Audience Builder, Audience VerificationBombora is the leading provider of B2B demographic, firmographic and Intent data.Salesforce, Lattice, DWA
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BuyDRMhttps://www.buydrm.comWith 17 years of market-leading experience implementing commercial DRM solutions and media technologies, BuyDRM has amassed substantial success stories for many of today’s largest brands.BuyDRM™ is a leading provider of Digital Rights Management and Content Security Services for the entertainment, enterprise, transportation and education industries with customers spanning the globe.OTT and IPTV operators, television networks, movie studios, MVPDs, telcos and premium content distributors use the BuyDRM award-winning KeyOS multi-DRM Platform to provide robust content security for their IP video offerings to a variety of connected and disconnected devices.BuyDRM customers include BBC iPlayer and BBC iPlayer Radio, BBC Worldwide, BBC TVE Singapore, Sony Pictures Entertainment, Sony Crackle, Sony Pictures Television Networks, Warner Brothers, Showtime Networks, Deluxe, Vubiquity, Cinedigm, SONIFI Solutions, ABC Australia, Limelight Networks, AMC Networks, SingTel, Telus, Bell Media and Lufthansa Industry Solutions.
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CablevisionAlticewww.alticemediasolutions.comTotal Audience Data. AMS collects passive tuning records at the set-top box level in a de-identified manner, meaning your customers’ personal information is never identified or collected.AMS is the largest service provider in the New York DMA with 2.8 million unique and diverse households, containing 7 million set-top boxes. Our data utilizes real-time information from these set-top boxes, not sample-based measurements that other service providers use.Cablevision
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Cardlyticswww.cardlytics.comCardlytics provides a purchased based data intelligence platform that measures and connects purchases to consumers as well as buyers with advertisers through a variety of products.We partner with more than 2,000 financial institutions to run their online and mobile banking rewards programs, which gives us a robust view into where and when consumers are spending their money. We see debit, credit, ACH and bill pay spend for tens of millions of individual consumers in the US and UK, without sharing any personally identifiable information.We provide marketers with key insights from historical purchase data to identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.DirecTV
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CentraForcewww.centraforce.comCentraForce started by developing national, multi-market and local Audience Intelligence Platforms that succeeded in driving major brand success within the entertainment, technology, media, finance, retail, and automotive industries, as well as multiple public sectors. This experience allowed us to perfect a proprietary data analytics system known for its ability to produce exceptionally accurate and in-depth profiles of populations within any selected geography.You select your population and geography. We’ll return actionable insights on conditions and treatments, demographics, health behaviors, engagement and media and social determinants. Our Population Insights Engine is the power source behind our ready-to-use data insights products.From learning household composition and personal belief systems to roads they travel daily and preferred media choices, you’ll have powerful new insights into your populations.iHeart Media, Omnicom Group
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Claritas Prizmwww.clairtas.comIn January 2017, the Carlyle Group, in partnership with The Indian Hill Group (IHG), bought Claritas’ market segmentation business from Nielsen. The investment is based upon the shared belief in the growth potential of data-driven marketing and Claritas’ heritage of powerful products backed by a talented team. As a standalone organization, we’re excited to drive enhancements to marquee products like PRIZM® and power broad innovations with behavioral data and predictive analytics now and in the future.Prizm is a consumer segmentation system that combines demographic, consumer behavior and geographic data to help marketers identify, understand, and market to their customers and prospects. Prizm defines 66 demographically and behaviorally distinct types or “segments” to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors.With PRIZM segmentation marketers can better understand their customers and prospects, and reach them with tailored messages and products designed just for them. Captured by catchy nicknames, images and behavioral snapshots that bring the segment to life for marketers, PRIZM segments are memorable and summarize complex consumer profiles in a way that is intuitive and easy to communicate.Cadent, Turner Ignite and Videology
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Comcasthttps://corporate.comcast.comComcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.MVPD vendor data offering STB viewing data from ~19M subscribing households.STB viewing data for 19M subscribing households.Comcast, NBCU Audience Studio, Nielsen
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comScorewww.comscore.comcomScore is a recognized global leader in cross-platform measurement of audiences, advertising and consumer behavior. Built on precision and innovation, comScore combines proprietary TV, digital and movie viewing data with vast demographic details to measure consumers’ multiscreen behavior at scale. With more than 3,200 clients and a global footprint that spans more than 70 countries, comScore is delivering the future of media measurement.StationView Essentials, TV View EssentialscomScore provides the industry’s most granular local TV viewership information, matched with consumer purchase behavior, giving stations and agencies across all 210 U.S. markets the most precise picture of their viewing audience.A&E Precision, AudienceXpress, Cadent, Comcast, FiOS by Verizon, ONE by AOL, Placemedia, The Trade Desk, TubeMogul, Turner Ignite, Viacom Vantage and Videology.
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ConnektConnekt is the only in-content advertising and data science company with an integrated transaction engine enabling brands, distribution platforms and media companies operating in an internet-enabled TV world to unlock new revenue streams. Connekt brings engagement, commerce, and analytics to TV ads and programming by leveraging proprietary artificial intelligence, in-content ad delivery, and a patented t-commerce platform.CARL, FLX, TRANSAKT, DatascopeAI driven, multi-screen engagement and transactional platform enables our clients to unlock connected revenue streams.TiVo, LG, Sony, Hisense, Amazon, HBO, CBS, Showtime, Nielsen, Gracenote, Bose, Target.
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ConnexitySymphony Technology Groupwww.connexity.comWith 20 years of experience in e-commerce & consumer analytics, we provide the necessary insights for marketers to build stronger relationships with their customers. Our solutions connect buyers and sellers throughout their path to purchase and enable smarter marketing at every step.Discover & Plan – Understanding your audience is the foundation of better relationships. We deliver the insights you need. With Hitwise, we determine who they are, where they shop and what messaging will work. Target & Activate – We know your audience. Our unique data & audience modeling technology ensures smarter media programs that reach the right people. With our retail listings you’ll sell more products at the right price.Our solutions connect buyers and sellers throughout their path to purchase and enable smarter marketing at every step.
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Conversantwww.conversantmedia.comWith our end-to-end solution, built on petabytes of intelligently aligned and constantly updating data, you’ll speak to your customers as individuals, not as cookies, devices or segments. You’ll have proactive, ongoing relationships with all of them. You’ll measure each dollar spent, and see the incremental return for yourself, across online and offline buying channels.Deepen your relationships with your customers through meaningful connections over their lifetimes. With Conversant, you’ll combine your own customer knowledge with an unprecedented amount of richly detailed, real-time and historical consumer data to fully understand each customer and keep them coming back.Conversant maintains the industry’s largest set of anonymized consumer data, providing complete views of 160 million real people across their online and offline activity.
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Cox Mediawww.coxmedia.comAs the advertising sales division of Cox Communications Inc., the third largest cable entertainment and broadband services provider in the country, we want to help you achieve marketing success with our advanced cable tv and online digital advertising products. Our proven media solutions and consultative insights help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media focuses on developing customized marketing solutions to maximize our client's ROI.4M households first-party STB data.Licensed access to STB data from its 4M subscriing households.
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Criteowww.criteo.comFounded by a small group of great minds at a start-up incubator in Paris, Criteo has become a global leader in commerce marketing. Driving this growth: machine-learning technology, data and performance at scale, and measurable ROI for our clients, as well as the ingenuity and spirit of more than 2,700 employees worldwide.Through our direct advertiser relationships and superior technology, Criteo is able to drive higher ROI for publishers in our marketplace. Our machine-learning capabilities intelligently match publishers with thousands of advertisers worldwide to provide better CPMs, along with complete control and transparency.Criteo Commerce Marketing Ecosystem is an open and trusted environment where retailers, brands, and publishers collaborate to drive profitable sales. Powered by machine learning technology optimized for commerce and massive amounts of shopping data, our ecosystem delivers the highest performance at scale.
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Cross Pixelwww.cross pixel.comross Pixel provides cross-device data management software and monetization services to first party data owners. Utilizing its proprietary data management platform (“DMP”), the company harvests, organizes, markets and distributes audience and identity data for over 5,500 leading web sites and app owners. Cross Pixel’s technology enables publishers, ecommerce sites, and data owners to generate incremental revenue streams from programmatic advertisers, analytics services and attribution companies.Cross Pixel’s DMP is powered by our proprietary data relationships with more than 5,500 web sites and mobile apps where we identify and harvest the shopping and researching behaviors on desktop and mobile browsers. Our data partners are leading e-Commerce sites, search directories, comparison shopping engines, coupon sites and toolbars across North America and Latin America. Our tag is embedded on the publisher’s site and/or in their mobile app, which allows us to harvest users from key sections of the page (URL, meta tags, title and body selections) or through data passed directly from the app.Cross Pixel is the leading provider of audience information for the programmatic advertising industry. Our DMP is a real-time scoring engine that analyzes the shopping and research activity on 650 million unique browsers across all devices to identify the audience, content and context that are most likely to drive campaign engagement. Cross Pixel builds dynamic custom audiences that optimize continuously and outperform traditional DMP segments that are pre-structured, static and commoditized.
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Crossixwww.crossix.comCrossix, a pioneer in consumer centric healthcare analytics, provides data analytics solutions for business and marketing optimization.Programmatic Audience Targeting. Whether you’re an online or print publisher, ad network, cable/satellite TV provider or Point of Care marketing vendor, you need to demonstrate that you can reach advertising clients' target audiences and impact sales. Our solutions help you stay competitive by leveraging deep data and analytics that resonate with advertisers.The company’s Marketview solution gives a comprehensive view of the dynamics and trends in condition-specific markets to assist marketers in crafting and optimizing their messages.Cablevision, DirecTV and NBCU Studio Audience
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Cuebiqwww.cuebiq.comAs the global leader in mobility and location intelligence, Cuebiq maintains and provides analysis of the largest, most accurate database of real-time consumer behavior, allowing businesses to glean actionable insights about real-world consumer behaviors and trends.Analytics, attribution, audience data and intelligence. Cuebiq’s AI-driven proprietary intelligence platform helps customers gain a competitive advantage, from insights, to measurement, to activation.Cuebiq’s AI-driven proprietary intelligence platform helps customers gain a competitive advantage, from insights, to measurement, to activation.
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Data Plus Mathwww.dataplusmath.comOur mission is to use data and science to link advertising exposure to real world customers and results, providing new measures, unique insights and actionable intelligence.Project Thor. Linking multiscreen video ad exposure to product purchases.Video consumption today is fragmented across a multitude of platforms and viewing modes, making it difficult to place and measure marketing messages effectively.ABC, A+E Networks, AMC Networks, CBS, The CW, ESPN, Fox, Discovery Communications, Crown Media’s Hallmark channels, Turner and Viacom
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DataLab USAwww.datalabusa.comDatalab USA is an analytics driven addressable marketing consultancy, housing more than 300 million prospect records procured from a variety of sources including major credit bureaus while maintaining over 100 customer and prospect data warehouses annually.Comcast, DISH
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Datalinewww.dataline.comDataline is a privately held, growing organization with one of the largest multi-dimensional consumer databases in the industry. We are a provider of consumer marketing information, digital audiences, and custom modeling and analytic services. Our clients are smart marketers — including major publishers, large financial institutions, major insurers, non-profit organizations and well-known catalogers.Audience Predictor, DataLink taxonomy. Dataline owns one of the most comprehensive consumer database solutions on the market today. Our multi-dimensional consumer database is updated monthly. Over a billion records go into each updateyhe most open and extensible DMP in the marketplace today, the Oracle Data Management Platform enables interoperability to ensure your data can move across owned, partnered, and licensed technology. Oracle has proprietary integrations with hundreds of par
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DatalogixOracleDatalogix is a consumer data collection company that provides online, direct mail and mobile services to its clients. Datalogix was acquired by Oracle in December 2014.The company’s primary objective is to obtain and track offline and online data purchasing behavioral patterns, with the use of information obtained from retailers’ loyalty card programs. The information is used to help advertisers maximize ad campaigns.Datalogix connects offline purchasing data to digital media to improve audience targeting and measure sales impact. Datalogix aggregates and provides insights on over $2 trillion in consumer spending to deliver purchase-based targeting and drive more sales. Over 650 customers including the top US advertisers and digital media publishers use Datalogix to increase the effectiveness and measurability of their advertising.Comcast, NBCU Audience Studio
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DataXpandwww.dataxpand.comDataXpand is the first International Data Management Platform (DMP) & Data/Audience Marketplace with truly global scale and reach. DataXpand provides rich 3rd party data for previously untouched markets including Europe, US Hispanics, Brazil & Latin America.Through our premium publisher partners, we create the best and most reliable audience clusters based on how users browse, search, show interest or intent. Currently having partnerships with more than 350 publishers, 220 million unique users & integrated in more than 40 platforms ready to buy.Through our premium publisher partners, we create the most reliable audience clusters based on how users browse, search, show interest and intent. We are the first data management platform (DMP) and Audience Marketplace with segmented audiences specialized in US-Hispanic market.Lotame, Facebook Exchange, AOL Platforms, Google, Exelate, The Trade Desk.
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Dataxuwww.dataxu.comWe believe that data, when analyzed, reported and applied with transparency and ingenuity, holds the power to take you and your clients further than ever before. We exist to help you use the power of data to create insights into your clients’ most important audiences, to connect with them more personally and with greater impact. In a world of walled gardens and opaque business practices, we offer unobstructed visibility into your markets, audiences and performance. And we’re laser-focused on helping you and your team solve tough business challenges by providing the data-backed confidence you need to demonstrate your achievements.TouchPoint, OneView, ClearSightDataxu helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.CBS Interactive, E.W. Scripps, Meredith, Comcast, Univision, ESPN, FoxSports
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Dativawww.dativa.comDativa is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.We will identify opportunities to enhance the value of your data, and make it valuable to your customers.We are experts on all forms of TV data. From set-top-box to smart TV data, we have created platforms to collect, aggregate, store, model, and visualize TV data. We understand the differences between OTT viewing data and MVPD data and have developed models to provide integrated reporting across all platforms.
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Deep Root Analyticswww.deeprootanalytics.comDeep Root is a media analytics firm. We offer a Data Management Platform (DMP) that leverages the highest quality media consumption data to surface unique, actionable insights to marketers. This enables them to effectively and efficiently target their audiences.Our core offering is a Data Management Platform (DMP) to better target your TV advertising. The Deep Root Platform allows you to reach the right audience with the right message and generate a higher return on your advertising budget. We work with you and your media-buying partners to make your TV buying as targeted as your digital buying. In doing so, the Deep Root Platform brings the efficiency, effectiveness, and accountability of Big Data to Big Media. Deep Root uses proprietary data acquisition, blending and modeling methodologies. We match first-party target data to a blended set of large, linked, multi-sourced datasets to provide media analytics dashboards and tools, including custom ratings, optimized media buys, ad occurrence evaluation, media mix modeling, and unduplicated reach analysis.
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DIIRECTVAT&Twww.directv.comAT&T AdWorks represents DirecTV's ad inventory.7.5M HH first-party STB data. Serve ads to your target audience within premium linear TV inventory. Using anonymized DIRECTV STB data, networks and dayparts are indexed to build a highly efficient and scalable TV campaign and can be delivered across our full DIRECTV footprint. Receive robust reporting post-campaign beyond standard delivery given in a regular linear buy.Data-Driven Linear uses a large national set of single source set-top box data to make buys smarter and more effective.comScore/Rentrak
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DISHwww.dishmediasales.comDISH Media Sales provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and Sling TV.4M HH first-party STB data. Through innovative platforms, viewer measurement tools, and access to custom audiences on DISH and Sling TV via addressable and programmatic, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns.Viewer measurement tools, and access to custom audiences on DISH and Sling TV via addressable and programmatic. Advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns.comScore/Rentrak
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Drawbridgewww.drawbridge.comAt Drawbridge, we’re helping marketers understand a 360-degree view of people – across their personal devices, shared devices, and even offline activities. People and their individuality are at the center of the technology we’ve built. We offer the most powerful identity solution on the market for a uniquely granular and holistic view of your audience. Others target devices, publishers, or cookies – proxies for people, but not people. Using your data and our graph, Drawbridge reaches individual people with personalized experiences across devices, channels, platforms and locations – powering your success.Customers can work with Drawbridge in four ways: licensing the Drawbridge Connected Consumer Graph® for cross-device data applications; managing campaigns using the Drawbridge Cross-Device Platform; working with Drawbridge to execute cross-device campaigns; or leveraging our insights to get analytics across all of your digital media.We've built an end-to-end solution that gives brands new ways to engage with consumers so they can understand a person’s digital presence, anticipate their needs and intentions, and deliver appropriate messages or personalized content across their devices – all in an efficient and privacy-friendly manner.
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Dun & Bradstreetwww.dnb.comTrusted by 90% of the Fortune 500, we provide marketers and agencies factual business and persona data for multi-channel marketing.D&B Hoovers, Workbench Data Optimizer, D&B Audience Targeting. We’ve mapped our offline business database of 265M+ companies and 70M+ contacts to 250M+ corresponding cookies and mobile device IDsOur data and analytics bring distinct clarity to our customers’ relationship-related decisions…whether these relationships involve buyers, prospects, suppliers or partners (potential or actual). 
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Epsilonwww.epsilon.comEpsilon provides marketing solutions that integrate data, creativity and technologies for advertisers and brands to create connections between them and customers.Services include marketing attribution and opportunity assessment, customer/prospect profiling and segmentation and predictive modeling.By enhancing your customer list with our extensive proprietary data, we build you richer, more detailed customer profiles than ever before. And with our analytical expertise, our predictive models come as close as possible to knowing what the future holds for each customer.Cablevision, Cadent, DISH, Placemedia
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Equifaxwww.equifax.comEquifax is a global information solutions company that uses unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions.Equifax Ignite. Data-Driven Marketing (IXI). A revolutionary portfolio of premier data and advanced analytics solutions. Equifax Ignite securely and comprehensively supports the full analytical lifecycle - from data access and transparency to visualization and deployment - using a single, connected suite of advanced analytical processes, technology and tools.Our data assets, technology and analytics transform knowledge into insights that power better decisions. This knowledge enables our customers to make better business decisions and consumers to progress towards a better life. Cablevision, DirecTV, DISH
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Ericssonwww.ericsson.comATSC 3.0 targeted advertisingMediaFirst Video ProcessingTargeted advertsingTriveni, Sony
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ExelateNielsenhttp://www.exelate.comExelate is a provider of data and technology that facilitates the buying and selling of advertising across programmatic platforms. Exelate was acquired by Nielsen in March 2015.Nielsen's marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there.  Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time.Fox Audience Insights Manager, NBCU Audience Studio and Videology
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Experianwww.experian.comExperian leverages customer data to empower insight driven marketing through a unique blend of technology and services helping marketers to reach the right people in the right channel with the right message at the right time.Products include the Experian Marketing Suite, a cloud based customer data management and cross channel communications marketing platform; and CheetahMail, an email-first platform that delivers more than one billion monthly emails worldwide to build data driven, relevant relationships with customers.Experian leverages customer data to empower insight driven marketing through a unique blend of technology and services helping marketers to reach the right people in the right channel with the right message at the right time.A&E Precision, Cablevision, Comcast, Cox, DirecTV, Discovery Engage, Dish, FiOS by Verizon and NBCU Audience Studio
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Financial Audienceswww.financial audiences.comWe’ve categorized millions of unique profiles into four primary financial segments including personal finance, individual investing, business finance and professional investing with hundreds of sub-segments to choose from.Finding audiences in-market for products and services can be difficult for marketers. That’s why we’ve created the FinancialAudiences™ Public Market – the most comprehensive financial audience data source.Target exclusive publisher display, mobile, native and email inventory traditionally or programmatically. With over 10,000,000 uniques and over 150,000,000 page views as well as 5,000,000 email addresses.
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Fluzowww.fluzo.comFLUZO hides the complexity of a powerful technology through a simple user interface. We democratize content intelligence, data exploration and Automatic Content Recognition (ACR) with our SaaS platform.Monitor how your contents are being consumed across devices. Get cross-media analytics and measure content viewing on any connected devices integrated with FLUZO technology through our SDKs and API.Use FLUZO technology to bring the call-to-action from TV to the screen of any mobile device.
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Foursquarewww.foursquare.comSince our launch in 2009, we've created a deep and accurate map of the places people go. Today, advertisers, developers and analysts use us to reach audiences, engage users, and understand offline behavior.Pinpoint. Pinpoint helps advertisers identify, reach, and measure audiences based on where they go in the real world.Precisely target audiences and measure campaign results based on real offline behavior.
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FourthWallwww.fourthwallmedia.tvFourthWall Media® is the leading provider of television data services, interactive television technologies, and advanced advertising solutions that unlock the power of Big Data for TV. We focus on breaking through the “fourth wall”—that invisible barrier standing between a TV audience, and the programmers and advertisers wanting to reach them.1.8M HH first-party STB data. he MassiveData® TVPanel™ delivers PII-protected, non-aggregated television viewing data. It is the largest independent one of its kind, consisting of millions of households in geographically dispersed markets around the United States. The TVPanel data is collected from a broad range of cable operators and is fully anonymized ensuring that no personally identifiable information is ever collected or received.To service demand for measureable, actionable television services, FourthWall Media created its MassiveData® division to collect, process, analyze, and distribute television viewership data. The MassiveData TVPanel™ is the largest independent source of cable television viewing data from millions of homes in geographically dispersed markets around the United States. MassiveData’s matchable, non-aggregated dataset enables precise metrics and analytics that maximize advertising effectiveness and create better programming and scheduling choices for today’s complex media platforms. MassiveData offers a range of audience measurement services that allow ad agencies, marketers, programmers and schedulers the ability to better predict consumer behavior, validate the predictions over time, and employ marketing dollars more effectively.A&E Precision, NBUC Audience Studio, TubeMogul, The Trade Desk
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Freckel IoTwww.freckel iot.comFreckle is the largest offline attribution platform in the world. Freckle is a data measurement company, evaluating offline attribution in mobile, desktop, social, outdoor advertising and addressable TV across all vendors.Freckle’s proprietary software harnesses a network of applications and data partners to prove media effectiveness in driving consumers to a location.Offline attribution.
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GfKwww.gfk.comGfK provides marketing research and consulting services such as research on brand strategy, management and communications; customer satisfaction, loyalty and advocacy integration of consumer and shopper insights and digital market intelligence.Viacom Vantage
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GfK MRIMRI refers to the advertising company Mediamark Research and Intelligence. IN 2010, MRI renamed itself GfK MRI to help clients establish a better connection with GfK – MRI’s parent company.Most of MRI’s data comes from their yearly “Survey of the American Consumer.” The company gathers data for this survey through in-person interviews of 26,000 consumers about their lifestyle, attitude and use of over 6,000 products in 550 categories.Consumer data provider.Cadent
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GfK MRIGfKwww.mri.gfk.comMRI refers to the advertising company Mediamark Research and Intelligence. In 2010, MRI renamed itself GfK MRI to help clients establish a better connection with GfK – MRI’s parent company. GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries.Most of MRI’s data comes from their yearly “Survey of the American Consumer.” The company gathers data for this survey through in-person interviews of 26,000 consumers about their lifestyle, attitude and use of over 6,000 products in 550 categories. Nielsen TV/GfK MRI Data Fusion. The Nielsen TV/GfK MRI Data Fusion is based on data from Nielsen’s National People Meter (NPM), a currency for TV audience measurement, and GfK’s MRI’s Survey of the American Consumer, a consumer behavior and motivations analysis.By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.Cablevision, Clypd, Continuum, Discovery Engage, ONE by AOL, PASSport, Placemedia, Simulmedia, TubeMogul, Turner Ignite and Videology
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GoogleAlphabetwww.google.comGoogle offers a variety of advertising and analytics solutions.DoubleClick. Partners program. Search, mobiile, video, display, shopping advertising.Addressable TV advertising, with ads tailored for individual viewers, has long been on the wish list for broadcasters, distributors and advertisers. Tailored ads tend to perform better for advertisers, since they reach the right audience with the right message. They also mean more relevant and useful ads for viewers.
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GracenoteNielsenwww.gracenote.comTV listings, descriptions, unique IDs.Global music, TV, sports data. Music recognition for auto, connected music. Gracenote provides music and video metadata and technologies to entertainment products and brands in the U.S. and internationally. In December 2016, Gracenote was acquired by Nielsen. The previous owner Tribune merged its Tribune Media Services division with Gracenote in 2014.The company provides music recognition technologies that compare digital music files to a worldwide database of music information enabling digital audio devices to identify songs.Simulmedia, The Trade Desk, Connekt, Ensequence
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i360www.i-360.comi360 sits on the bleeding edge of technology, delivering innovative products and services through the strategic use of data, software and analytics.  i360’s dual customer base of political organizations and commercial clients presents us with a unique variety of business requirements that drive faster innovation and encourage cross-application of practices between verticals.Through an exclusive partnership with D2 Media Sales, the strategic relationship between DirectTV and Dish, i360 is able to identify households that meet your target criteria and serve ads uniquely to those households – no matter which stations or programs they are watching. With dozens of i360 custom segments pre-matched to more than 20 million DIRECTV and DISH homes, campaigns can now reach the largest addressable TV advertising platform in the nation. One-to-one television targeting combines the emotional impact of TV advertising with the precision and accuracy of direct mail marketing – resulting in the most cost-effective and high impact buying solution.i360 is able to identify households that meet your target criteria and serve ads uniquely to those households – no matter which stations or programs they are watching.
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IBM Watson Advertising
IBMhttp://watsonadvertising.ibm.com/BM Watson Media solutions enable leading brands to infuse artificial intelligence throughout their media workflow – unlocking new monetization opportunities and maximizing viewer engagement.Watson Advertising. Media is where our business started, and what our advertisers have come to rely on. It's our heritage business of ad units and personalized experiences that reach a highly engaged user in a brand-safe environment.Powering new possibilities of decision making, informed by billions of data sources, and enabled by the world's best AI technology.
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IHS Markithttps://www.ihs.com/industry/media.htmlIn March 2016 IHS, an information and analytics provider and Markit, a market data firm merged. The combined entities deliver next generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing insights that led to better well-informed decisions. See also Polk.MarketInsight: Registrations and Vehicles-in-Operation (Polk). Media, marketing, advertising, and market research.Media, marketing, advertising, and market research.Viacom Vantage
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InfoGroupwww.infogroup.comInfogroup delivers strategic integrated multichannel marketing for its clients with data-led, analytically driven and technology enabled custom solutions.Marketing strategy, list management, brokerage, email marketing, digital marketing insert media, lead generation and data processing and database creation.Marketing lists.Verizon FiOS
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InscapeVizioAutomated Content Recognition (ACR)Inscape Data PlatformVizo smart, connected TV set data.
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IpsosIPSOS is a global market research and consulting firm. The company caters to financial services, consumer products, healthcare, technology and communications and gaming industry.ProScores. IPSOS services include choice and structural equation modeling, segmentation, market sizing, product optimization, market forecasting and in house data collection services including mail surveys and telephone interviews.Market research and analysis.DirecTV
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IRI Proscorewww.iri.comIRI provides information, analytics, business intelligence solutions, consulting services and subject matter expertise to leading CPG, retail and over the counter healthcare companies.IRI ProScore is a purchased-based predictive shopper insights solution that enables CPG manufacturers and retailers and their marketing agencies to identify shoppers with the highest dollar opportunity and precisely engage them to collect insights into their behavior and understand the influences of that behavior across the path to purchase.Leveraging analytic techniques and rich data assets including the IRI Consumer Network, IRI estimates all 125 million U.S. household’s propensity to purchase across a broad set of CPG categories.A&E Precision
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IronGrid Data Services
www.irongriddata.comHeadquartered just outside of Boston in Chelmsford, Massachusetts IronGrid Data Services (IDS) is the leading provider of anonymized household level television viewership data. The founding partners behind IDS have been working together building advanced analytics platforms with television viewership data for over a decade.With over 8 million households in its federated national panel IDS provides data in a Common Household Viewership format to companies across the United States.From advertising agencies to analytics companies to DSPs and DMPs IDS provides the fuel that makes analytic engines and platforms go.
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iSpotwww.ispot.tvWe’ve spent the past five years driving innovation forward in TV ad measurement.The iSpot platform offers scale, granularity, and accuracy for tracking creatives, airings, spend, and impressions measured across broadcast and cable networksand from 10M+ smart TVs.Watch how marketers measure TV ad performance with iSpot’s real-time attention and conversion analytics.We work with leading marketers at leading brands to help them achieve better business outcomes with their TV marketing.
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Kantar MediaWPPwww.kantar media.comKantar Ad Occurrence provides advertising and expenditure monitoring across more than 20 traditional and digital channels. Kantar provides audience measurement and media research services ranging from audience research, strategic advice, competitive intelligence, consumer behavior and digital insights for brands, publishers, agencies and industry bodies.Individually, companies such as Millward Brown, TNS, Kantar Media, Kantar Worldpanel, Added Value and The Futures Company are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.Ad Occurrence data.At Kantar Media we provide the most comprehensive and accurate intelligence  on media consumption, performance and value.Cadent
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Kantar ShopcomWPPShopcom is the industry's most accurate, flexible and scalable source of actual purchase behavior.Analytics, Data Platform.Shopcom data assets are a blend of CPG, retail and class of trade shopper data covering 90% of all US household spending patterns from 450+ retailers across 680 categories and 18,500 brands.
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Kruxhttps://www.salesforce.com/products/marketing-cloud/data-management/?mc=DMPSalesforceKrux is now Salesforce DMP.Krux’s data management platform (DMP) serves as an Intelligent Marketing Hub unifying people data from all screens and sources into a single view of the individual; analyzing data to understand individual preferences; and activating data across any delivery channel.Salesforce DMP adds robust data management tools to the world's most complete CRM platform. Identify more prospects, and get the right message in front of engaged audiences at the right moment.Turner Ignite
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L2Gartnerwww.l2inc.comL2 is an intelligence firm that benchmarks digital performance of consumer brands and provides digital research insights to help marketers grow business.L2 benchmarks 2,200 brands across four digital dimensions and ranks them based on the effectiveness of their executions.L2 Benchmarking Indexes provide analysis and insight for brand performance, profiling best practices and identifying opportunities.Comcast
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LiveRampAcxiomwww.liveramp.comLiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing.IdentityLinkOur services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love.Facebook, Acxiom, GoogConvertro
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Lotamewww.lotame.comLotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies and publishers. Our DMP enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time.aiTV, DMP, Audience OptimizerLotame’s data management platform (DMP) allows you to collect, organize, and activate your data from any source to gain a holistic view of your consumers in order to power efficient and effective marketing campaigns and more relevant content. Our global Lotame Data Exchange (LDX) provides you with instant access to billions of third-party data points.
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MarketPredictE.W. Scrippswww.market-predict.comMarketPredict is a data analysis service that offers live, predictive modeling to help campaigns and agencies deliver smart media campaigns and convert voters. Forecast voter conversion, focus marketing where it will have the most impact on voters.Live Predictive Modeling That Helps You Deliver Smart Media Campaigns And Convert Voters
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MasterCard AdvisorsMastercardwww.mastercard advisors.comMastercard Advisors is the professional services arm of Mastercard.Real-time transaction data and proprietary analysis, data-driven consulting and marketing services solutions to help clients optimize, streamline and grow their businesses.Consumer purchasing data and analytics.A&E Precision, DirecTV
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MaxPoint USValassiswww.maxpoint.comWe power our growing suite of data, measurement, and ad products with location science and deep knowledge of all activity at the neighborhood and household levels—from what consumers intend to purchase and how far they are willing to travel to buy, to how loyal they are and how they respond to in-store and out-of-store marketing.Innovative media, audience data, and measurement solutions that engage more of your ideal consumers and increase your marketing returnsMaxPoint empowers brands and retailers to understand the consumer journey by providing a complete, real-time view of consumers and their purchase behavior.
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Media Monitorswww.mediamonitors.comMedia Monitors provides competitive intelligence information for hundreds of markets in the United States, Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors combines a highly-sophisticated patented technology with expert human attention to produce the most accurate multi-media research.Media Monitors Network TV gives you occurrence information for all over the air broadcast TV networks, including all major Hispanic Networks. Information can be tracked by Account, Parent, and Category. Our computers automatically track millions of recurring commercials 24/7, 365 days a year. Our data is unmatched in speed and accuracy - current to within 1 hour of real time.Identify hundreds of new advertisers and commercials every day. Broadcast TV gives you occurrence and expenditure information. See and hear the creative on any spot. With Broadcast TV, we provide both local and Network Spots. With our TV service, you can track advertising activity across Broadcast TV stations in one or multiple markets.
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Medicx Media Solutions
www.medicxmedia.comWith nearly 10 years of industry innovation and significant marketing and media success, we have pioneered unparalleled data-driven programmatic media and marketing solutions optimized for pharmaceutical, over-the-counter, health, wellness, consumer packaged goods and personal care brands.Medicx provides data-driven match making between health brands and their best customers including online advertising, addressable TV, direct marketing and lead generation.We deliver measurable results for effective and scalable cross-channel campaigns.Cablevision
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Merklewww.merkle.comMerkle is a global data-driven, technology-enabled performance marketing agency. For nearly 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, HBO, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer-centric business strategies. With more than 4,400 smart, dedicated people in 28 offices around the world, we are still growing at a rate that outpaces the market, with 2016 net revenue of $560 million.We apply an industry-focused methodology to the solutions we provide, from customer strategy consulting, to audience and experience planning, to experience design and creation, to performance media and site execution. At the heart of these solutions is Merkle’s deep heritage in the data, analytics, and technology capabilities that enable them.Our capabilities span people-based marketing disciplines: customer strategy, performance media, customer experience and personalization, customer relationship management, loyalty marketing, and enterprise technology services.
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Mobilewallawww.mobilewalla.comWe have created the most comprehensive repository of consumer profiles in the mobile marketing ecosystem. Our data and technology power major DMPs, and drive some of the most innovative mobile marketing campaigns in the industry.Mobilewalla segments and targeting. Mobilewalla has created an entirely new class of data science techniques to peel away this “cloak of invisibility”, enabling marketers achieve 1-to-1 addressability of consumers on mobile. Mobilewalla observes mobile behavior of hundreds of millions of consumers across the world, multiple times, daily. 487 M devices observed in the US alone from 300 million consumersMobilewalla records every consumer action in response to campaigns that are powered by its data. This feedback forms the basis of computing CTA affinity and engagement context of consumers
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mParticlewww.mparticle.commParticle is the customer data platform for the connected age.Link customer ids and profile information across online and offline channels, and internal and external systems, into a single source of truth. Integrate with 175+ of the leading marketing, analytics and data warehousing solutions with just a few clicks. No need for custom coding, extra tagging, or SDKs.Collect web and app data all in one place, and stream it to the platforms and systems that matter to your business.Airbnb, Spotify, Google
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Netflixhttps://openconnect.netflix.com/en/The goal of the Netflix Open Connect program is to provide our millions of Netflix subscribers the highest-quality viewing experience possible. We achieve this goal by partnering with Internet Service Providers (ISPs) to deliver our content more efficiently.If you are an ISP with a substantial amount of Netflix traffic, review this information to learn more about the program.We partner with hundreds of ISPs to localize substantial amounts of traffic with Open Connect Appliance embedded deployments, and we have an open peering policy at our interconnection locations.
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Neustarwww.neustar.comNeustar provides cloud based platform and datasets that offer informative, real-time analytics, which enable clients to make actionable, data-driven decisions.AdAdvisor, OneID, Identity DMP (IDMP)The company provides marketing services, including customer intelligence services to identify, verify and segment existing and potential customers in real-time for marketing initiatives; activation services, which enable online display ad targeting for prospect audiences and customers; and media intelligence platform that enables marketers to plan and allocate their marketing spend across sales channels and media platforms.DISH, Turner Ignite
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Nielsenwww.nielsen.comNielsen provides performance management solutions for clients around the world. The company supplies consumer packaged goods manufacturers and retailers with comprehensive view of the consumer through information and insights; and retail measurement services helping clients understand current performance and provide advanced analytical capabilities and solutions that aid in managing and improving future performance. Nielsen offers media and advertising clients audience measurement services across all devices and digital services including television, radio, online, social and mobile. Additionally, the company provides advertising effectiveness, audience measurement, marketing mix, price and promotion planning, product development, reputation management and segmentation services.Audience measurement, advertising effectiveness, data fusion. AMRLD, Catalina. Nielsen Buyer Insights, MarketBreaks, Media Impact, Mobile Vector, Motor Stats, NSI, NSS, NTI, One to One Fusion Panel, Monitor-PlusMeasuring what people watch, listen to and buy. Advertising occurrence and analytics.A&E Precision, AudienceXpress, Cadent, Clypd, Dish, NBCU Audience Studio, ONE by AOL, The Trade Desk, TubeMogul, Viacom Vantage, Videology, Discovery Engage, Placemedia, Simulmedia
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Ninth Decimalwww.ninth decimal.comNinthDecimal is a mobile programmatic and audience intelligence platform powered by location data. The company leverages location information and on and off line data so that brands can better identify, understand and target their customers.NinthDecimal processes trillions of data points from over 230M unique devices every month to power its product suite. Location Graph™ is the most precise audience intelligence technology in the market. Location Conversion Index® (LCI®) is the leading offline attribution solution with over 200 integrated media and advertising partners. NinthDecimal’s unique household to device matching capability bridges online and offline data, powering omni-channel offerings that include partnerships with leading companies. NinthDecimal has been recognized as one of the most rapidly growing, innovative companies.NinthDecimal empowers marketers and advertisers to leverage a people-centric approach to understanding and engaging their audience across all media channels. We help marketers target individuals at the right marketable moment to achieve the best campaign performance possible.Viacom Vantage
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