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To help with consistency of packages, it would be best practice to define the sponsorship levels and their entitlement first (a table of base benefits),
then each package (aka product) needs to assigned a sponsorship level, and reads directly off the table of base benefits.

Any additional benefits should be listed under each individual product (if several products share the same additional benefit, consider making them a
base benefit category.
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Entitlements set up as "free" hidden item on shop, which Packages will reference.
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These enable custom packages (bundles/composite products) to be set up, while the default packages remain in "register interest" mode.
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Try to create entitlements that are not year specific, to allow reuse year on year
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For 2018, consider making tiers an entitlement. This will allow packages some mobility between tiers. E.g. Lanyards could be bronze or silver or gold.
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