Social Media OKRs template
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Q1 2016 SummaryJan 2016Feb 2016Mar 2016
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ObjectiveKey ResultTargetActualAttainmentOKR ScoreTargetActualAttainmentOKR ScoreTargetActualAttainmentOKR ScoreTargetActualAttainmentOKR Score
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1. Increase Facebook engagement and reach1.1. increase number of new fans100.0%0.00100.0%0.0050,00028,40056.8%0.5750,00000.0%0.00
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1.2. increase people reached100.0%0.00100.0%0.0090,000,00048,700,00054.1%0.5490,000,00000.0%0.00
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1.3. increase post engagement100.0%0.00100.0%0.0010,000,0005,700,00057.0%0.5710,000,00000.0%0.00
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2. Increase Twitter engagement and reach2.1. increase number of new followers100.0%0.00100.0%0.00100.0%0.00100.0%0.00
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2.2. increase tweet engagement100.0%0.00100.0%0.00100.0%0.00100.0%0.00
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100.0%0.00100.0%0.00100.0%0.00100.0%0.00
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3. Increase Pinterest engagement and reach3.1100.0%0.00100.0%0.00100.0%0.00100.0%0.00
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3.2100.0%0.00100.0%0.00100.0%0.00100.0%0.00
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3.3100.0%0.00100.0%0.00100.0%0.00100.0%0.00
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4. Increase social traffic4.1. increase traffic from Facebook100.0%0.00100.0%0.0040,00022,70056.8%0.5740,00000.0%0.00
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4.2. increase traffic from Twitter100.0%0.00100.0%0.0010,0006,50065.0%0.6510,00000.0%0.00
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4.3. increase traffic from Pinterest100.0%0.00100.0%0.0025,00016,70066.8%0.6725,00000.0%0.00
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