Social Media OKRs template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1			Q1 2016 Summary				Jan 2016				Feb 2016				Mar 2016
2	Objective	Key Result	Target	Actual	Attainment	OKR Score	Target	Actual	Attainment	OKR Score	Target	Actual	Attainment	OKR Score	Target	Actual	Attainment	OKR Score
3	1. Increase Facebook engagement and reach	1.1. increase number of new fans	1	0	0.0%	0.00	1	0	0.0%	0.00	50,000	28,400	56.8%	0.57	50,000	0	0.0%	0.00
4		1.2. increase people reached	1	0	0.0%	0.00	1	0	0.0%	0.00	90,000,000	48,700,000	54.1%	0.54	90,000,000	0	0.0%	0.00
5		1.3. increase post engagement	1	0	0.0%	0.00	1	0	0.0%	0.00	10,000,000	5,700,000	57.0%	0.57	10,000,000	0	0.0%	0.00
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8	2. Increase Twitter engagement and reach	2.1. increase number of new followers	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00
9		2.2. increase tweet engagement	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00
10			1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00
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13	3. Increase Pinterest engagement and reach	3.1	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00
14		3.2	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00
15		3.3	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00	1	0	0.0%	0.00
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18	4. Increase social traffic	4.1. increase traffic from Facebook	1	0	0.0%	0.00	1	0	0.0%	0.00	40,000	22,700	56.8%	0.57	40,000	0	0.0%	0.00
19		4.2. increase traffic from Twitter	1	0	0.0%	0.00	1	0	0.0%	0.00	10,000	6,500	65.0%	0.65	10,000	0	0.0%	0.00
20		4.3. increase traffic from Pinterest	1	0	0.0%	0.00	1	0	0.0%	0.00	25,000	16,700	66.8%	0.67	25,000	0	0.0%	0.00
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