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ASO Localization for iOS and Android metadata
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Instructions
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Settings
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Play URLhttps://play.google.com/store/apps/details?id=com.buzzfeed.tasty&hl=en-UScom.buzzfeed.tasty
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iTunes URLhttps://apps.apple.com/us/app/tasty/id12174568981217456898
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Country codeus
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Language codeen
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Client
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#REF!Tasty: Recipes, Cooking Videos
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#REF!
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Keyword Optimization
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Step 1: Research
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StepTo do:Search termsStatus
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1.0Search backlog
Import as many potentially relevant search terms into your keyword backlog (guidance: 50 minimum, 500 ideal)		521Done
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1.1Discovery tool from Google Play Auto-suggestions
You can add more relevant discovery terms to step 1.0 by using this tool which provides auto-suggestions from Google Play		OK
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1.2Discovery tool from Apple App Store Auto-suggestions
You can add more relevant discovery terms to step 1.0 by using this tool which provides auto-suggestions from the App Store		OK
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Step 2: Prioritize
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StepTo do:Search termsStatus
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2.0
Import volume data
Track the search terms in your ASO tool for Apple English speaking markets, and download/export the tracked search terms.
Then copy paste the excel file into tab "Step 2: Volume Data"
522Done
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2.1Set relevancy
Terms have been filtered for by Search volume > 5 (as Apple doesn't return lower than 5, 5 basically could be 0).
Strip irrelevant search terms and score the most relevant search terms high		170Done
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2.1Star your most relevant, high volume search terms
Star between 2-10 search terms that you want to optimize for and report on		10Done
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2.2Review your individual keywords
We've broken down the search terms into individual keywords and are calculate volume per keyword		68OK
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Step 3: Target
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Optimizing keywords for the App StoreKeywordsStatus
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3.0Select keywords
Select high volume & relevant keywords for this market.		90Done
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Optimizing search terms for the Play StoreKWs usedStatus
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3.1Optimize for Google Play
Use our Google Play Spreadsheet for optimizing your keywords from the tab "Tracking".		48Done
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Step 4: Measure
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StepTo do:Search termsStatus
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4.0Tracking
Remove all keywords that you tracked under step 2.0 and start with a clean slate that only follows these high-volume search terms		92Done
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